Veksner: Forget ‘is it an art or a science’ – Is advertising actually more like a religion?
February 23 2015, 10:32 am | | 3 Comments
Simon Veksner
Creative Partner, DDB Sydney
The quickest way to ruin a meeting, it’s been said, is to ask everyone around the table how they think advertising works.
Because no two individuals would agree.
And frankly, this is an embarrassment.
3 Comments
It’s nothing more than a religion.
Speak the truth in an agency and it’s blasphemy.
Don’t worship the ECD and you’ll be crucified.
Refuse to be a slave to the agency and client and you’ll be executed.
They have everyone running scared the same way religions do.
Agency before family, profit before integrity.
Who gives a shit about what happens in the meeting room?
Seriously Veksner!
You’re a smart man and you’re obviously questioning the industry with all these articles. So why don’t you just get the fuck out of advertising?
And I mean that in a positive way. Free yourself from the cult.
Ha, nicely written comment!
It’s true I do like to critique the industry, but only because I’m passionate about it. Sorry to disappoint, but there’s no way I’m leaving (until I get kicked out).
If it is a religion, I guess I’m a believer. But not an unquestioning one…
Well I hope you do kicked out. You’re wasting your talent in advertising like so many others. Imagine what could be achieved if the true creatives left and contributed to something far more meaningful.
Anyway – the true creatives do end up leaving. The ones that remain are corporate people deep down, despite what their titles read.