Cancer Research UK warns not to ignore The Lump in latest campaign via AMV BBDO, London
March 10 2015, 11:52 am | | No Comments
Don’t ignore the lump. As a nation Britain doesn’t pay enough attention to health. People there live on autopilot, too preoccupied to stop and check if everything’s ok. A huge problem when it comes to spotting signs of cancer.
AMV BBDO London’s new campaign for Cancer Research UK holds up a mirror to this very British behaviour, exposing the reality that people ignore things right under their nose.
The spot was co-created by Michael Jones, who worked in Australia from 1997 to 2008, first as an art director at Sydney shops Lintas, then GPY&R and finally as a creative group head at M&C Saatchi.