FCB Paris conquers new territories; sends first creative into space with over 36,000 balloons

THE FIRST CREATIVE IN SPACE.jpgFCB Paris is looking to conquer new territories. With limitless ambition the agency is ready to meet new challenges, determined to go further and to take everyone there with them.

The agency is preparing to send the first advertising creative into space with more than 36,000 balloons.

The idea is simple, after some scientific calculations, FCB Paris needs 36,895 balloons to send its lightest creative (Baptiste - 114lbs) into space. With each like on the FCB Paris Facebook page, the agency will inflate a balloon and store it in the agency next to the Champs-Elysées, in preparation for launch-day 3 weeks later.
People can follow the agency's adventures and its astronaut's training for lift-off on social media (Facebook, Twitter, Instagram and Vine).

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