Publicis Indonesia and Seven Sunday Films create an urban hero for Garnier Men

Garnier 2.jpgGarnier 3.jpgSeven Sundays producers Rodney and Ajeng Vincent have turned out an exhilarating new action spot, this time for Garnier Men, in their latest campaign for the men's face wash product.

Directed by iClaudius and shot by Sven Lippold the film pits Motor vs Parkour and features a race between a proponent of parkour, played by well known actor and martial artist Joe Taslim and a motor stunt rider played by vocalist Pasha of Ungu, as they race the streets of Jakarta, man vs machine.

The film showcases some impressive stunt work by Taslim, as he leaps between and off buildings in his efforts to outrace Pasha on his motorbike, and culminates with Taslim sliding under a truck to clinch the race.

Conceived by Publicis Indonesia, the "Urban Hero" spot is part of a broader digital campaign which links to the URL. The website features some behind the scenes material, maps of the race locations and product info, as well as an online film that takes the viewer deeper into the competition with extensive race coverage and commentary by reporter Iwan Sukmawan.

Garnier 4.jpg

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.