Record 32 Gold Pencils awarded at 36th AWARD Awards; Whybin\TBWA Group Melbourne scores six Gold Pencils; Leo Burnett Sydney crowned AWARD AOTY; Leo Burnett named top network; David Blackley inducted into AWARD Hall of Fame

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1.jpgA record number of 32 gold pencils were presented tonight at the annual AWARD Awards, in a celebration of the most outstanding creative communications work in the Asia Pacific region. Held at Sydney’s Town Hall, the ceremony also delivered 96 silver awards and a further 127 bronze.

Whybin\TBWA GroupUNbreakable Drivers.jpg Melbourne led the way with six gold pencils across Promotion and Experiential, Branded Entertainment and Content, PR, and Poster and Outdoor, while Saatchi & Saatchi Sydney followed closely with four gold awards across Film and Video, Creative Innovation, and Direct Marketing. Clemenger BBDO New Zealand, JWT Sydney, Leo Burnett Sydney and Red Fuse Communications Hong Kong each received three golds, while DDB Group Melbourne, Colenso BBDO and FCB New Zealand received two, and M&C Saatchi Sydney, Ogilvy Beijing and Song Zu all scored one.

Screen Shot 2014-03-17 at 6.45.47 am.jpgPresented by Wieden+Kennedy’s Dan Wieden, the Chairman’s Choice award went to Clemenger BBDO New Zealand for its ‘Mistakes‘ campaign for New Zealand Transport Agency.

Says Wieden: “There were some of the fantastic pieces of work here. The thing about Mistakes was the choice of talent on camera – two men of different levels in the society and a child involved. The whole concept of the accident stopping, the parents getting out and talking to each other was so compelling it just broke your heart when it was over.”

The award for Network of the Year went to Leo Burnett, with Leo Burnett Sydney taking the prize for Agency of the Year. ANZ topped the list for Client of the Year, and Revolver/Will O’Rourke took home Production Company of the Year.

IMG_9353.jpgRecognising the most prolific of entrants, Creative of the Year was awarded to Matt Lawson (left), Colenso BBDO – an award that recognises those being credited across the most individual entries that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).

image006.jpgConcluding the presentation, David Blackley (right) was inducted in the AWARD Hall of Fame, celebrated for outstanding achievements such as his 36 year career with Clemenger Group, co-founding the AWARD Awards and a long list of industry awards. 

Says Mark Harricks, chairman of AWARD: “This really was a night to celebrate the outstanding creativity in our region, with an unprecedented number of gold pencils awarded. The standard was exceptionally high – and made for an insightful judging experience for this year’s jurors! Thanks to everyone who gave up their time to participate, and congratulations to all of this year’s winners.”

The 36th AWARD chairmen include: Chairman of Judging, and Creative Innovation, Integrated and New Product Development, Dan Wieden (Wieden+Kennedy), Chair of Direct Marketing, Pat Baron (McCANN), Chair of Craft in Film, Michael Ritchie (Revolver/Will O’Rourke), Chair of Film & Video, Leon Wilson (CHE Proximity), Chair of Print Craft, Cam Blackley (BMF Advertising), Chair of Print, Poster & Outdoor, Toby Talbot (DDB), Chair of Radio, Ralph Van Dijk (Eardrum Australia), Chair of Digital, Tim Buesing (Reactive), Chair of Design, Jason Little (For The People), Chair of Branded Entertainment & Content James Mok (FCB) and Chair of Promotional & Experiential and PR, Tom Spicer (Arnold Furnace).

This year again AWARD highlighted the top 5 Agencies, Clients, Production Companies, and Network of the Year:

Production Company of the Year – Top 5

1)     Revolver/Will O’Rourke

2)     Finch

3)     Exit Films

4)     Collider Films

5)     Robber’s Dog

 

Agency of the Year – Top 5

1)     Leo Burnett Sydney

2)     Whybin\TBWA Group Melbourne

3)     DDB Group New Zealand

4)     Saatchi & Saatchi Sydney

5)     DDB Group Melbourne

 

Client of the Year – Top 5

1)     ANZ

2)     WWF

3)     Diageo

4)     Sky Television

5)     Samsung Electronics

 

Network of the Year – Top 5

1)     Leo Burnett

2)     BBDO

3)     DDB

4)     TBWA

5)     Y&R

 

Creative of the Year

Matt Lawson

Agency: Colenso BBDO

 

Chairman’s Choice

Title: Mistakes

Agency: Clemenger BBDO New Zealand

Client: New Zealand Transport Agency

Gold Winners

Category: Film and Video

Subcategory: Television Commercials, Individual – Over 30 seconds

Title: Men Like Us Like Rum

Agency: Leo Burnett Sydney

Client: Diageo

 

Category: Film and Video

Subcategory: Television Commercials, Individual – Over 30 seconds

Title: Mistakes

Company: Clemenger BBDO New Zealand

Client: New Zealand Transport Agency

 

Category: Film and Video

Subcategory: Television Commercials, Individual – Over 30 seconds

Title: Unbreakable Drivers

Company: Saatchi & Saatchi Sydney

Client: Toyota Motor Corporation Australia

 

Category: Film and Video

Subcategory: Large Format Screens, Individual

Title: Mistakes

Company: Clemenger BBDO New Zealand

Client: New Zealand Transport Agency

 

Category: Film and Video

Subcategory: Large Format Screens, Individual

Title: Unbreakable Drivers

Company: Saatchi & Saatchi Sydney

Client: Toyota Motor Corporation
Australia

 

Category: Film and Video

Subcategory: Charity, Individual

Title: I Touch Myself Project

Company: JWT Sydney

Client: Cancer Council NSW

 

Category: Film and Video

Subcategory: Interactive Film, Individual

Title: Tinnyvision

Company: Clemenger BBDO New Zealand

Client: New Zealand Transport Agency

 

Category: Craft in Film

Subcategory: Original Music

Title: Bundaberg Rum – Men Like Us Like Rum

Company: Song Zu

Client: Diageo

 

Category: Craft in Film

Subcategory: Best Use and/or Arrangement of Existing Music

Title: I Touch Myself Project

Company: JWT Sydney

Client: Cancer Council NSW

 

Category: Print

Subcategory: Charity, Campaign

Title: Poachers

Company: Leo Burnett Sydney

Client: WWF

 

Category: Integrated Campaign

Subcategory: Charity, Integrated Campaign

Title: Minute of Silence

Company: DDB Group Melbourne

Client: RSL Australia

 

Category: Integrated Campaign

Subcategory: Charity, Integrated Campaign

Title: I Touch Myself Project

Company: JWT Sydney

Client: Cancer Council NSW

 

Category: Posters and Outdoor

Subcategory: Outdoor Campaign – Any format

Title: ANZ GAYTMS

Company: Whybin\TBWA Group Melbourne

Client: ANZ

 

Category: Posters and Outdoor

Subcategory: Outdoor Campaign – Any format

Title: Education in a Box

Company: Red Fuse Communications Hong Kong

Client: Colgate-Palmolive

 

Category: Posters and Outdoor

Subcategory: Interactive and/or Moving Outdoor

Title: ANZ GAYTMS

Company: Whybin\TBWA Group Melbourne

Client: ANZ

 

Category: Posters and Outdoor

Subcategory: Interactive and/or Moving Outdoor

Title: Bring Down the King

Company: DDB Group New Zealand

Client: Sky Television

 

Category: PR

Subcategory: Best Integrated Campaign Led by PR

Title: ANZ GAYTMS

Company: Whybin\TBWA Group Melbourne

Client: ANZ

 

Category: Print Craft

Subcategory: Illustration, Campaign

Title: Education in a Box

Company: Red Fuse Communications Hong Kong

Client: Colgate-Palmolive

 

Category: Radio

Subcategory: Innovative Use of Radio

Title: K9FM

Company: Colenso BBDO

Client: MARS Pedigree

 

Category: Direct Marketing

Subcategory: Dimensional Direct Mail

Title: Penny the Pirate

Company: Saatchi & Saatchi Sydney

Client: OPSM

 

Category: Direct Marketing

Subcategory: Charity, Individual

Title: Bank Job

Company: FCB New Zealand

Client: Brothers in Arms

 

Category: Design

Subcategory: Poster Design

Title: Shark

Company: Leo Burnett Sydney

Client: WWF

 

Category: Design

Subcategory: Packaging, Range

Title: Education in a Box

Company: Red Fuse Communications Hong Kong

Client: Colgate-Palmolive

 

Category: Design

Subcategory: Innovative Typography, Campaign

Title: Words Can Be Weapons

Company: Ogilvy Beijing

Client: Center for Psychological Research, Shenyang

 

Category: Digital

Subcategory: Online Promotion – Charity

Title: Bank Job

Company: FCB New Zealand

Client: Brothers in Arms

 

Category: Digital

Subcategory: Technological Innovation

Title: Clever Buoy

Company: M&C Saatchi Sydney

Client: Optus

 

Category: Creative Innovation

Title: Penny the Pirate

Company: Saatchi & Saatchi Sydney

Client: Luxottica

 

Category: Promotion and Experiential

Subcategory: Best Use of Ambient and/or Guerilla Marketing in a Promotional Campaign

Title: ANZ GAYTMS

Company: Whybin\TBWA Group Melbourne

Client: ANZ

 

Category: Promotion and Experiential

Subcategory: Best Sponsorship or Partnership Campaign

Title: ANZ GAYTMS

Company: Whybin\TBWA Group Melbourne

Client: ANZ

 

Category: Promotion and Experiential

Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign

Title: Minute of Silence

Company: DDB Group Melbourne

Client: RSL Australia

 

Category: Branded Entertainment & Content

Subcategory: Experiential – Installation

Title: ANZ GAYTMS

Company: Whybin\TBWA Group Melbourne

Client: ANZ

 

Category: Branded Entertainment & Content

Subcategory: Radio

Title: K9FM

Company: Colenso BBDO

Client: MARS Pedigree

VIEW THE FULL LIST OF WINNERS – 36th AWARD Award WINNERS.pdf