SXSW Video - Jibo, Inc. founder Dr. Cynthia Breazeal talks about the personal side of robots

ROBOTS-SXSW-1.jpgThe ability of autonomous robots to interact and work effectively with people is increasingly important: from improving worker productivity with robot teammates, to enhancing people's quality of life with personal robots. Social robots interact with people in an interpersonal way to support the socio-affective dimension of human experience. This, in turn, impacts human behavior, attitudes and performance in intriguing ways.

Such findings encourage us to think quite differently about robots, beyond performing physical tasks, to empowering us on a deeper human level: to learn better, to stay healthier, to care for and connect with one another with greater engagement, and more. The benefits of social robots could be transformative in areas of significant societal need that demand critical innovation. Nonetheless, this also motivates a thoughtful dialog about the desired role of intelligent, emotive technology in our lives, our relationship with it, and possible consequences.

VIEW THE PRESENTATION
ROBOTS-SXSW-2.jpgDr. Cynthia Breazeal is founder and CEO of Jibo, Inc. She is also an Associate Professor at the MIT Media Lab where she directs the Personal Robots Group. Breazeal is recognized as a prominent innovator at the intersection of technology and society as the pioneer of Social Robotics. Her research spans both the creation of intelligent and socially responsive robots, as well as studying their impact on contributing to people's quality of life across education & learning, creativity, health, telecommunications, aging, entertainment, play, and more.

Jibo, Inc. brings the technologies, design insights, and user experience of social robots to the home as the world's first family robot. As an open platform, Jibo enables 3rd party developers to bring the engagement and emotional lift of social robots to their apps and services.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.