Airbnb launches new ‘Never A Stranger’ global campaign in Australia via TBWA\Chiat\Day, LA
Airbnb, via TBWA\Chiat\Day, Los Angeles, has launched its first TVC in Australia today, as part of the ‘Never A Stranger’ theme.
It’s apparent the world is getting used to staying in strangers’ homes. It took four years for Airbnb to get to one million guests and now, in the past two years alone, Airbnb has seen roughly 30 million guests and has over one million listings globally. At the heart of this campaign is Ellie, who in a letter to her Airbnb host lays out the emotional journey of her travels, from addressing her friends’ concerns about her staying with strangers, to the delight she experienced throughout her travels across the globe, making friends and embracing the local culture along the way – feeling a true sense of belonging no matter where she goes.
The five cities Ellie visited – New York, Paris, Tulum, Tokyo and Rio – are brought to life through a dedicated microsite that allows you to explore and hear from local business owners and hosts who make traveling on Airbnb a magical experience.
The campaign will be featured across Australia, the US and the UK with media buys in broadcast, digital, cinema and social.
AGENCY – TBWA\CHIAT\DAY
CHIEF CREATIVE OFFICER: Stephen Butler
EXECUTIVE CREATIVE DIRECTOR: Brent Anderson
SR ART DIRECTOR: Annie Johnston
SR COPY WRITER: Kathleen Swanson
DIRECTOR OF PRODUCTION: Brian O’Rourke
DIRECTOR OF PRODUCTION: Peter Bassett
SENIOR PRODUCER: Chris Spencer
DIGITAL PRODUCER: Kristin McCarron
PRESIDENT, INTERNATIONAL: James Vincent
MANAGING DIRECTOR: Peter Ravailhe
SENIOR BRAND MANAGER: Lexi Vonderlieth
ASSOCIATE BRAND MANAGER: Molly Goldbach
CHIEF STRATEGY OFFICER: Nick Barham
GROUP PLANNING DIRECTOR: Neil Barrie
PLANNING DIRECTOR: Jennifer Costello
DIRECTOR OF BUSINESS AFFAIRS: Linda Daubson
SENIOR BUSINESS AFFAIRS: Maryam Ohebsion
TRAFFIC: Jarim Lynn
CLIENT – AIRBNB:
CHIEF MARKETING OFFICER: Jonathan Mildenhall
HEAD OF ADVERTISING: Peter Giorgi
PRODUCTION DIRECTOR: Rachel Holbrook
PRODUCTION MANAGER: Willow Hill
MUSIC PRODUCTION: Ian Rowe
INTEGRATED MARKETING MANAGER: Alessandra Cuetara
PRODUCTION – RESET
DIRECTOR: Us
MANAGING DIRECTOR: Dave Morrison
EXECUTIVE PRODUCER: Jeff McDougall
LINE PRODUCER: Ahnee Boyce
PRODUCTION SUPERVISOR: Rodney Anderson
EDITORIAL – ROCK PAPER SCISSORS
EDITOR: Damion Clayton
ASSISTANT EDITOR: Benjamin Cline
EXECUTIVE PRODUCER: Angela Dorian
PRODUCER: Ana Orrach
POST PRODUCTION – a52
LEAD FLAME ARTIST: Andy Bate, Chris Moore
FLAME ARTISTS: Matt Sousa, Steven Wolff, Michael Plescia, Michael Vaglienty, Enid Dalcoff, Christel Hazard
ONLINE ARTISTS: Dan Ellis, Gabe Sanchez, Kevin Stokes
COLORIST: Paul Yacono
COLOR ASSIST: Chris Riley
CG TRACKING: Joseph Chiechi
ROTO: Tiffany Germann
ART DIRECTORS: Leanne Dare, Henry DeLeon, Earl Burnley
ANIMATORS: Jeffery Jeong, Lucy Kim, Tae-Kyu Kim, Trix Taylor, Sam Cividanis, Peter Murphy
DESIGNERS: Kevin Heo, Lyn Cho, Kristal Sojo, Paul Kim
EXECUTIVE PRODUCER: Patrick Nugent, Jennifer Sofio Hall
PRODUCER: Stacy Kessler-Aungst
COORDINATOR: Danny Hirsch
MUSIC
COMPOSER: Nick Seeley
SOUND DESIGN – STIMMUNG
SOUND DESIGNER: Gus Koven
EXECUTIVE PRODUCER: Ceinwyn Clark
PRODUCER: Kristina Iwankiw
AUDIO MIX – PLAY
MIXER: John Bolen
EXECUTIVE PRODUCER: Lauren Cascio
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