Airbnb launches new ‘Never A Stranger’ global campaign in Australia via TBWA\Chiat\Day, LA

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Screen Shot 2015-04-21 at 7.24.11 am.jpgAirbnb, via TBWA\Chiat\Day, Los Angeles, has launched its first TVC in Australia today, as part of the ‘Never A Stranger’ theme.

It’s apparent the world is getting used to staying in strangers’ homes. It took four years for Airbnb to get to one million guests and now, in the past two years alone, Airbnb has seen roughly 30 million guests and has over one million listings globally. At the heart of this campaign is Ellie, who in a letter to her Airbnb host lays out the emotional journey of her travels, from addressing her friends’ concerns about her staying with strangers, to the delight she experienced throughout her travels across the globe, making friends and embracing the local culture along the way – feeling a true sense of belonging no matter where she goes.

The five cities Ellie visited – New York, Paris, Tulum, Tokyo and Rio – are brought to life through a dedicated microsite that allows you to explore and hear from local business owners and hosts who make traveling on Airbnb a magical experience.

The campaign will be featured across Australia, the US and the UK with media buys in broadcast, digital, cinema and social.

AGENCY – TBWA\CHIAT\DAY

 

CHIEF CREATIVE OFFICER: Stephen Butler

EXECUTIVE CREATIVE DIRECTOR: Brent Anderson

SR ART DIRECTOR: Annie Johnston

SR COPY WRITER: Kathleen Swanson

DIRECTOR OF PRODUCTION: Brian O’Rourke

DIRECTOR OF PRODUCTION: Peter Bassett

SENIOR PRODUCER: Chris Spencer

DIGITAL PRODUCER: Kristin McCarron

PRESIDENT, INTERNATIONAL: James Vincent

MANAGING DIRECTOR: Peter Ravailhe

SENIOR BRAND MANAGER: Lexi Vonderlieth

ASSOCIATE BRAND MANAGER: Molly Goldbach

CHIEF STRATEGY OFFICER: Nick Barham

GROUP PLANNING DIRECTOR: Neil Barrie

PLANNING DIRECTOR: Jennifer Costello

DIRECTOR OF BUSINESS AFFAIRS: Linda Daubson

SENIOR BUSINESS AFFAIRS: Maryam Ohebsion

TRAFFIC: Jarim Lynn

 

CLIENT – AIRBNB:

CHIEF MARKETING OFFICER: Jonathan Mildenhall

HEAD OF ADVERTISING: Peter Giorgi

PRODUCTION DIRECTOR: Rachel Holbrook

PRODUCTION MANAGER: Willow Hill

MUSIC PRODUCTION: Ian Rowe

INTEGRATED MARKETING MANAGER: Alessandra Cuetara

 

PRODUCTION – RESET

DIRECTOR: Us

MANAGING DIRECTOR: Dave Morrison

EXECUTIVE PRODUCER: Jeff McDougall

LINE PRODUCER: Ahnee Boyce

PRODUCTION SUPERVISOR: Rodney Anderson

 

EDITORIAL – ROCK PAPER SCISSORS

EDITOR: Damion Clayton

ASSISTANT EDITOR: Benjamin Cline

EXECUTIVE PRODUCER: Angela Dorian

PRODUCER: Ana Orrach

 

POST PRODUCTION – a52

LEAD FLAME ARTIST: Andy Bate, Chris Moore

FLAME ARTISTS: Matt Sousa, Steven Wolff, Michael Plescia, Michael Vaglienty, Enid Dalcoff, Christel Hazard

ONLINE ARTISTS: Dan Ellis, Gabe Sanchez, Kevin Stokes

COLORIST: Paul Yacono

COLOR ASSIST: Chris Riley

CG TRACKING: Joseph Chiechi

ROTO: Tiffany Germann

ART DIRECTORS: Leanne Dare, Henry DeLeon, Earl Burnley

ANIMATORS: Jeffery Jeong, Lucy Kim, Tae-Kyu Kim, Trix Taylor, Sam Cividanis, Peter Murphy

DESIGNERS: Kevin Heo, Lyn Cho, Kristal Sojo, Paul Kim

EXECUTIVE PRODUCER: Patrick Nugent, Jennifer Sofio Hall

PRODUCER: Stacy Kessler-Aungst

COORDINATOR: Danny Hirsch

 

MUSIC

COMPOSER: Nick Seeley

SOUND DESIGN – STIMMUNG

SOUND DESIGNER: Gus Koven

EXECUTIVE PRODUCER: Ceinwyn Clark

PRODUCER: Kristina Iwankiw

AUDIO MIX – PLAY

MIXER: John Bolen

EXECUTIVE PRODUCER: Lauren Cascio