FutureBrand responds to regional growth by appointing Richard Curtis as chief executive officer for Australia and South East Asia

April 21 2015, 2:46 pm | BY Kim Shaw | No Comments

Richard Curtis.jpgFutureBrand has strengthened its regional growth plan and leadership, promoting Richard Curtis to the role of Chief Executive Officer Australia and South East Asia .

Adding to his responsibility for FutureBrand’s growth in Australia and his leadership of its Sydney and Melbourne teams, Curtis (pictured) will now also lead the company’s growth in South East Asia, supporting a range of key client relationships, including General Motors, Lend Lease, Nestlé and Unilever.

Susie Hunt, Asia Pacific Chairman, commented, ‘I am delighted to see Richard’s continued progress at FutureBrand. He and his teams are creating world-class partnerships with our clients in Australia. I look forward to their further collaboration with our Singapore-based regional team to support our key clients throughout South East Asia.’

FutureBrand leads the Asia Pacific region from its regional hub office in Singapore, with local offices in Hong Kong, Shanghai, Beijing, Melbourne and Sydney. This is a regional network that is building on strong momentum globally, having won REBRAND’s Best of Award for Fiji Airways, established a track record in global innovation with key clients, and launched the FutureBrand Index, a bespoke global study which identifies key drivers for a brand’s future prosperity.

In Australia, FutureBrand has grown significantly over the past 12 months, building the team and winning new client relationships, including Bankwest and BCG Digital Ventures among others. As a result, FutureBrand’s offer in Australia has expanded with new team members joining FutureBrand in Sydney.

Curtis commented, ‘It’s been a significant 12 months for the team here at FutureBrand. We have built a valuable platform to help our clients grow their brands and business, and I’m excited about the broader opportunities now available as we continue to bring the best of future brand thinking from around the region to our clients.’