Kinetic Singapore ups the fun with the new MINI 5 door hatch with memory game MINI Door-re-mi

Dooremi_App_icon_Large.jpgYears ago when the idea of putting more doors on the MINI hatch was first proposed, there were certainly some who thought it a joke. However, the MINI 5 Door is now well and truly a reality, and is poised to become as iconic as its 3 Door brother.

Naturally as the first of its kind, the MINI 5 Door takes some getting used to. In Kinetic Singapore's communications, theyed want to tell consumers about the extra doors but in a more engaging manner. MINI DOOR-RE-MI was thus conceived. In this game, they use the doors of the MINI 5 Door to test your memory; so while you have some fun, you're also made very aware of the 5 doors of this new MINI hatch.

MINI DOOR-RE-MI was launched just ahead of April Fool's Day, a time when consumers are on the lookout for tricks and pranks, and are hence more likely to click on interesting posts.

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