Mark Ringer launches Truth and Magic – new agency targets boutique, premium, luxury brands

Former ECD in London and Hong Kong, Mark Ringer – who returned to Australia back in February – has launched Truth and Magic, a new agency that specialises only in commercial creativity for brands that exist in the boutique, premium and luxury realm.

Said Ringer: “When I arrived back in Australia I decided to not pursue approaches and reflect a little, and it seems that now, in this region of great prosperity and opportunity, is the right time for an agency that understands both beauty and elegance and the unique set of business problems faced by aspiring and established luxury brands.”

The structure is what Ringer describes as a ‘global agency’: “I have an understanding in place with heavy-hitting, worldly, clever professionals in London, Australia, New Zealand, Hong Kong, Singapore. All of these people I have worked with and I trust to produce magic.

“As a group they would be unaffordable to all but the world’s wealthiest clients, but with this structure I am able to bring them to bear for smaller marketers.”

The model is being tested immediately. “I was in Hong Kong for a briefing meeting yesterday, following that I jet to Thailand with collaborators from New Zealand and London to commence Truth and Magic’s first project at luxury hotel the Dhara Dhevi.”

Truth and Magic will be based in Hobart and premises will be finalised this week. Says Ringer: “It makes a lot of sense to be here, it is Australia’s sparkling wine capital, much of Zegna’s merino wool heralds from here and now the whisky is wooing the critics. ‘Boutique and premium’ are inherently understood. And of course, the broader region is immediately accessible.”

mark@truthmagic.com

truthmagic.com