Sam Cable: Cutwater, San Francisco Diary #1

SAM_CABLE.jpgSam Cable is a copywriting student at Miami Ad School Sydney, currently going to 'school' at top US creative ad agency Cutwater, San Francisco as part of her portfolio course.

I made it to San Francisco. It is the city of people who are passionate about issues. They are willing to go out on a limb over things they care about. People who have a purpose.
They live in a city that has preserved its buildings and kept its soul, own houses with wide windows and skylights.
They are open. They will make room on the train for a stranger, even when it's a discomfort for them. They will share life lessons, because they know it will help someone, somewhere at sometime.
They are gracious. The hard working grocery shops employees who have helped me find the frozen puff pastry, even when they have never heard of the product; the dedicated information person at the Embarcadero Station who I ask everyday for directions (and never sighs); the housemates who checks in everyday and asks: "Do you still like America?".
Cutwater image_n copy.jpgA city that is full of secrets; like the hidden elevator shaft in the Sir Francis Drake Hotel.  For it to work the main elevator has to be taken out of operation. Or private restaurants like Mr. Pollo in the Mission. Two dudes cooking whatever they feel like in a super small room during three nightly seating's. Tasting menu anyone?
A city that I can call home for the next three months whilst I intern at Cutwater. This creative agency is led by Chuck McBride and Christian Hughes. I will be reporting weekly about all my adventures, about living a new life as a copywriter in San Fran and any haikus I write along the way.
San Fran, we've made it.
Everyone loves their sport here.
The seagulls are fat.

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