Cannes Contenders: DDB Group Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Polo.jpgVW: Project Polo
DDB Group Hong Kong 

DDB Group Hong Kong and Volkswagen Hong Kong launched an activation campaign, which gave probationary (P) drivers the opportunity to test drive the new Polo GP and feel less guilty if they did not follow through and buy the car. Based on the idea 'Drive Confident', DDB and Volkswagen Hong Kong transformed the usually mundane test drive into a programme to improve driving skills and help P-platers gain confidence.
Westone1.jpgWestone: As If You Were There
DDB Group Hong Kong

Music should never be distorted or muffled because of low quality headphones. With Westone, turn on your music and feel the place where the music came alive.


Garbage.jpgGreeners Action: Vote on Garbage, Vote with Garbage
DDB Group Hong Kong

Given the urgency of resolving a pressing garbage crisis, it's been disheartening that the Hong Kong Government has been slow with dealing with the issue. To push the Government, Greeners Action developed a direct and easy way for the public to express their view: two  plastic garbage bags - different colours and different messages clearly printed on the garbage bags. The public chose the plastic bag that best presented their view and voted with their trash!

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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