Cannes Contenders: GPY&R, Brisbane

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How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

GPY&R Brisbane

When you live in Queensland, it can feel like every month brings a new disaster. Floods, wild storms, hail, bushfires – Mother Nature really lets us have it on a regular basis. So GPY&R Brisbane created the 2015 Survival Calendar for Suncorp Insurance customers. Every page included an accessory for a seasonal weather event, including rope to secure a tarp to the roof, tape to reinforce windows during a hailstorm, a space blanket to treat exposure, a waterproof sleeve for important documents, even an emergency flashlight could be popped out from one of the calendar spreads. The calendar provided a whole year’s worth of tools, to help protect our customers 365 days a year.

GPY&R Brisbane

Powerball is Australia’s richest lottery. In the lead up to Thursday’s big draw, GPY&R Brisbane wanted to remind Australians how winning could change their lives. So GPY&R Brisbane floated giant helium balloons above luxury yachts at the Gold Coast’s busy restaurant and marina strip. The eye-catching display was supported by print, outdoor and social media.