Cannes Contenders: Havas Worldwide Australia

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How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Havas Worldwide Australia

Game of Phones was created by Havas Worldwide and PR agency One Grean Bean. Players were challenged to hunt for $200,000 worth of prizes in the Game of Phones virtual world through a mobile app game that saw live interaction between tens of thousands of people on the streets of Australia.

Havas Worldwide Australia

Havas Worldwide and sister PR agency, Red Agency created a fundraising campaign for The Royal Flying Doctor Service – Buy the Sky (www.buythesky.com.au). Supporters were offered the chance to have their own personal Flying Doctor experience by ‘purchasing’ and naming a patch of sky along selected flight paths across Australia, for a $50 tax deductible donation.

Havas Worldwide Australia

Havas Worldwide worked with eBay to modify the existing search algorithm (on the campaign Christmas gifting site) by cross-referencing two search terms, which transformed eBay’s product database into the perfect place for gift ideas. Then they created a campaign encouraging Aussies to shop at eBay before the postal cut off of December 12th.