Cannes Contenders: JOY, Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

H&R Block: Elephant

To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question:  if you don’t see the guys at H&R Block, what might you miss this tax season?

H&R Block: Ninja

To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question:  if you don’t see the guys at H&R Block, what might you miss this tax season?

H&R Block: All In

To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question:  if you don’t see the guys at H&R Block, what might you miss this tax season?

H&R Block: Potatoes

To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question:  if you don’t see the guys at H&R Block, what might you miss this tax season?

H&R Block: Dots

To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question:  if you don’t see the guys at H&R Block, what might you miss this tax season?

H&R Block: Pattern

To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question:  if you don’t see the guys at H&R Block, what might you miss this tax season?

Glassons: Made Of Here

JOY, Sydney

The attitude of Glassons – ‘Made Of Here’ – has been largely shaped by the attitude of Australia and New Zealand. It is bold. It is fearless. And it is comfortable taking on the world and punching well above its weight.