Cannes Contenders: LOUD
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
LOUD
Animals Australia is Australia’s most respected and dynamic animal protection organisation. Their exposés on issues such as live animal export and the greyhound industry made numerous global headlines. This time Animals Australia wanted to put a stop to the inhumane cruelty affecting pigs, hens and chickens in factory farms. Agency of record LOUD was this time tasked to galvanise green-washed and blissfully unaware consumers to vote with their hard-earned dollars and pledge to change their buying behaviour in favour for more ethically sourced products. The tidal wave of change in popular culture started with one hopeful and cruelly treated pig but quickly gained enormous momentum. Firstly with the
Australian public followed by retailers, organisations, brands and finally government bodies.