Cannes Contenders: McCann Sydney
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
McCann Sydney
McCann Sydney’s first campaign for Sprite included two films illustrating how Sprite enables Aussies to cut through the most awkward of moments, including man-waxing and the perils of blind dating. The videos achieved close to 2 million views on YouTube and more than 1.1 million views on Facebook, and rising. Sales and brand health indicators are also up.
McCann Sydney
McCann Sydney’s first campaign for Sprite included two films illustrating how Sprite enables Aussies to cut through the most awkward of moments, including man-waxing and the perils of blind dating. The videos achieved close to 2 million views on YouTube and more than 1.1 million views on Facebook, and rising. Sales and brand health indicators are also up.
McCann Sydney
Social awareness campaigns have proliferated across all media so when it came to creating a campaign for the MTV EXIT Foundation to raise awareness of human trafficking around the world, McCann Sydney tried something different. The result was a music video with French electro-pop artist Birkii, which told the story of three characters caught in nightmarish modern-day slavery scenarios. “Broken Dreamers” was recognised at the Epica Awards 2014 with a Bronze and also picked up a bronze pencil at AWARD.