Cannes Contenders: MediaCom Australia
How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
MediaCom Beyond Advertising
‘Air Rescue’ is a ground breaking media solution celebrating 40 years of partnership for Westpac & the Lifesaver Rescue Helicopter Service (WLRHS). The ob-doc follows the brave work undertaken by the pilots, crew and paramedics of the WLRHS. Through this work MBA, along with partners Channel 7, Fredbird Productions, and of course Westpac, they created Australia’s first ad funded ob-doc portraying an unparalleled, technically advanced approach with the six-part series receiving unheard of support on air with Channel 7 placing it in primetime over Nov/ Dec 2013.