Cannes Contenders: Publicis Mojo Sydney

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How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Publicis Mojo Sydney

To help steal the attention away from the ladies during Melbourne Cup week, James Boag’s Draught handcrafted a range of fascinators, designed especially for blokes, and made them available to wear at the track. In doing so the brand won the hearts and mouths of a city where Victorian beers traditionally dominate the tap.

Publicis Mojo Sydney

The Cannes Couriers is a bicycle messenger service that turns delivery fees into donations, by delivers letters of career advice between young creatives and the biggest names at the Cannes Lions festival, like Sir John, Nick Law, David Droga and Mark Tutssel. Every dollar raised goes straight to raising money for the research and treatment of Leukaemia.

Publicis Mojo Sydney

To show the lengths that James Boag’s goes to in brewing their award-winning premium beer, Publicis Mojo Sydney brought to life the stories behind the many obstacles that make brewing a beer in Tasmania so difficult, proving that greatness rarely comes easy.

Publicis Mojo Sydney

To show the lengths that James Boag’s goes to in brewing their award-winning premium beer, Publicis Mojo Sydney brought to life the stories behind the many obstacles that make brewing a beer in Tasmania so difficult, proving that greatness rarely comes easy.

Publicis Mojo Sydney

To show the lengths that James Boag’s goes to in brewing their award-winning premium beer, Publicis Mojo Sydney brought to life the stories behind the many obstacles that make brewing a beer in Tasmania so difficult, proving that greatness rarely comes easy.

Publicis Mojo Sydney

A modern day interpretation of a historic character, James Squire, the ‘A Man of Many Tastes’ campaign is a new positioning for the beer that speaks about the man at the heart of the brand, as well as the range of craft beers brewed today.