Cannes spotlight: View the Grand Prix winning work from the Press Lions + Outdoor Lions
The 2015 Cannes Press Lions Grand Prix was awarded to The Community/La Comunidad Miami for their “City of Buenos Aires Public Bike System” “Dog”, “Baby”, Squirrel” and “Moths” campaign.
Jury President Pablo del Campo, Worldwide Creative Director, Saatchi & Saatchi, Argentina said that the jury had seen many entries which had “brought light” to the category, but the Grand Prix stood out for its freshness, originality and, ultimately, creative bravery.
“There were other great ideas that we loved, but we thought that this one was the most challenging and farthest away from the comfort zone.”
TBWA/Media Arts Lab Los Angeles claimed the Grand Prix for the “World Gallery” iPhone 6 integrated campaign, described by jury president Juan Carlos Ortiz, president & CEO of DDB, as a ground-breaking blend of innovation and simplicity-of-thought that made the jury’s choice easy. Says Ortiz: “We didn’t choose the Grand Prix – the Grand Prix chose us.”