25 Years of Disruption: TBWA’s Jean-Marie Dru sits down with today’s most disruptive marketers

| | No Comments

DRU-CANNES-2015.jpgTop 2015 Cannes Lions Seminars – Twenty-five years ago, TBWA’s chairman, Jean-Marie Dru, coined the term “Disruption” to describe a way of thinking and for the first time giving it a positive meaning. In its simplest form, Disruption is a catalyst for creative thinking and ideas that change the marketplace. For creating business-building ideas for brands, companies and industries by upturning and challenging the conventions of that business and finding room to grow in the market.

Dru recaps the evolution of Disruption since 1990, before sitting down with some of today’s most disruptive marketers to discuss the role Disruption continues to play in creating and growing global brands.

Get a taster of what happened on the Cannes Lions stage last month thanks to Lions Live, a unique initiative in partnership with YouTube and Mindshare that brings seven sessions from the Festival stage to YouTube, in full and on-demand.

Watch them all now. But be quick, they are only available online until 12 July.