Simon Veksner: Why what won, won

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Volvo-Reflective-LifePaint-01.jpgBy Simon Veksner

Creative Partner, DDB Sydney

Juries no doubt think they are objectively choosing the best work they see.

But the fact that every year certain styles of work are more heavily awarded than others has to mean that juries aren’t just choosing the smartest, most emotive, or most insightful ideas… but also what is somehow on-trend. READ ON…