Toolkit for transformation | Razorfish Global + Contagious on everything you can’t afford not to know about the future of our industry

| | 1 Comment

CONTAGIOUS-LIONS.jpgTop 2015 Cannes Lions Seminars – The last ten years has challenged everything our industry thought it knew about marketing. But how prepared are we for what comes next? While we talk of the ever increasing pace of change, it’s clear that what matters is not so much what we know about the future, but how we adapt to it.

This seminar combines Razorfish Global’s expertise in creative business transformation with Contagious’ unique perspective on the intersection of marketing, consumer culture and technology to share everything you can’t afford not to know about the future of our industry.

It draws on candid interviews with senior stakeholders – from blue-chip CMOs to agency chiefs and entrepreneurs – to not only shed light on what keeps our industry leaders up at night, but also what gets them out of bed in the morning. At Cannes 2015 this rich blend of qualitative data, insight and experience was distilled into a concise set of learnings in three key areas: CONSUMERS, CREATIVITY & ORGANISATIONAL CHANGE.

Get a taster of what happened on the Cannes Lions stage last month thanks to Lions Live, a unique initiative in partnership with YouTube and Mindshare that brings seven sessions from the Festival stage to YouTube, in full and on-demand.

Watch them all now. But be quick, they are only available online until 12 July.