Bestads Six of the Best reviewed by Icaro Doria, chief creative officer at DDB, New York

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Icaro Doria_CCO new hire_DDB NY.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Icaro Doria, chief creative officer at DDB New York.

What a great week for film has this one been. From 80’s references, to beautiful music, to incredible art direction and incredibly well written copy, I’d say the one that charmed was the world where everyone is what they dreamed to be for Commonwealth Bank. It’s very rare to see great ads for banks, specially one that is not talking about lowest rates and mortgage deals. I wanted to be a Jedi and became a copywriter. I wish my bank could make me a Jedi. READ MORE