Canadian creative agency ignites debate about spec creative in thought-provoking web film

Zulu-spot.jpgAd agencies worldwide have been doing 'spec creative' in pitches since the Madmen era. But what happens when you ask people in other industries for spec work?

Toronto creative agency Zulu Alpha Kilo decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it's time to do things differently.

Zulu is one of the few Canadian agencies that steadfastly refuses to do free 'spec' work for potential clients. The video was made and shared at Strategy's Agency of The Year award show.



Listerine said:

Nice VDO….the description makes it look like it was shot in candid camera style but I think it might be scripted and acted out.

Otherwise the guys asking for spec might have received a punch in the face.

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