Canadian creative agency ignites debate about spec creative in thought-provoking web film

Zulu-spot.jpgAd agencies worldwide have been doing 'spec creative' in pitches since the Madmen era. But what happens when you ask people in other industries for spec work?

Toronto creative agency Zulu Alpha Kilo decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it's time to do things differently.

Zulu is one of the few Canadian agencies that steadfastly refuses to do free 'spec' work for potential clients. The video was made and shared at Strategy's Agency of The Year award show.

VIEW THE WEB FILM

1 Comments

Listerine said:

Nice VDO….the description makes it look like it was shot in candid camera style but I think it might be scripted and acted out.

Otherwise the guys asking for spec might have received a punch in the face.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.