Mel Du Toit joins Leo Burnett Sydney in CD role

Mel du Toit.jpgMel Du Toit (left) has returned to Australia to join Leo Burnett Sydney as a creative director. He was previously at TBWA Group Singapore, where he was head of creative and global CD on Singapore Airlines and Regional CD on Visa.

Du Toit's leadership roles include ECD tenures with Lowe and Partners Worldwide and Mojo Publicis in Sydney and FCB Global in Cape Town. He successfully ran his own agency, The TakeAway, until it was acquired by DDB in 2005. He has worked across all major brand categories for clients including P&G, J&J, Unilever, Citibank, Qantas, Toyota and Pernod Ricard.

Du Toit's appointment is part of five new senior appointments at Leo Burnett Sydney.
Also joining as creative directors are Malcolm Caldwell and Ian Broekhuizen, and as creative group heads, Nigel Clark and Adrian Ely.

Leo Burnett Sydney 5 Senior Creative Appointments - Nov 2015 (1).jpgBetween them, the five creatives have worked on major brands across multiple industries and continents and have been recognised at the highest levels for their creative achievements, accumulating hundreds of local and global award wins.

Says Vince Lagana, joint ECD, Leo Burnett Sydney: "Grant McAloon and I have spent a long time looking for new talent and we're thrilled to have five of the best minds joining our ranks. They join at an exciting time for the agency and we can't wait to see what their combined talents will deliver for our clients."

(Pictured from L-R: Front row - Grant McAloon; 2nd row - Vince Lagana, Malcolm Caldwell, Ian Broekhuizen, Nigel Clark; 3rd row - Mel Du Toit, Adrian Ely)


ECD Singapore said:

Great move Mel. LB Sydney is a global creative powerhouse. We will miss you in Singapore and I enjoyed your inputs on the few juries we sat on together. Good luck.


That's great news Mel. I'm sure the airline is going to miss you. Good move though.

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