Bestads Six of the Best reviewed by Jimmy Smith, partner/chairman, Amusement Park, USA
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Jimmy Smith, partner, chairman and chief creative officer, Amusement Park, Santa Ana, California.
Winner: EDEKA: Time to Come Home. This ad makes me uncomfortable. I mean if it were a Black family – generally speaking – we would have been like, “What the fuck are you doing scaring the shit out of us like that, Big Daddy?! Do you know how much our plane tickets cost?!” HOWEVER, everyone in this white family in the ad looked decently well off. So, they – generally speaking – could have afforded the plane tickets! HA HA HA So, as the CD, I would have considered the audience, I would have liked the fact that the idea made me uncomfortable, I would have zeroed in on the fact that the ending is totally unexpected and I would have said, “What the hell. Let’s do it!” Oh, and I would have asked the creative team this question, “Do Germans – generally speaking – leave their parents home alone for Christmas? That’s fucked up!” READ MORE…