Publicis Indonesia and WWF highlight the effect wasting paper has on our natural environment

Orangutan.jpgThe more paper you waste, the less space these animals have. That's the message in this print campaign for WWF via Publicis Indonesia.

Credits -
Chief Creative Officer: Kike Gutierrez.
Art Director: Wilson Ariyaduta. Copywriter: Putriani Mulyadi. Assoc Creative Director: Felicia Hutabarat.


Should only be a single said:

Only the monkey piece works. The rest are forced, pun unintended.

I think so... said:

Really nice... see you in Cannes

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