Dentsu Webchutney India and Helpusgreen turn religious incense packaging into seed paper

Yagya 2.jpgIn India, it's a common practice to use images of gods on packets of puja (ritual) materials for better sales. Disposing such packets is quite a challenge for the devotees. To help them with their dilemma, Dentsu Webchutney and Helpusgreen packaged their new range of incense with seed paper.

VIEW THE CASE STUDY
Yagya.jpgAfter using the incense, the user just had to plant the packet in a pot and in a few days, be greeted by a Tulsi (Basil) plant which enriches the environment with Oxygen and absorbs other pollutants. The devotees loved the unique packaging, and the environment couldn't thank them enough.
 
Credits -
Chief Creative Technologist: Gurbaksh Singh
Copywriter: Akshay Anand
Senior Visualizer: Minnie Jain
Video Editor: Akshay Raheja
Additional Credits: Moosa Khan, Prince Kumar

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