Facebook Creative Shop lures former CP+B creative Andrew Keller as global creative director
Facebook’s in-house creative company, Facebook Creative Shop, has lured the former Crispin Porter + Bogusky chief creative officer and CEO Andrew Keller, who left CP+B last year, as its new global creative director,reporting to Kiwi expat chief creative officer Mark D’Arcy.
In the newly created role, Keller will work on building partnerships with global creative agencies as well as help create campaigns for Facebook’s agency partners.
Says Keller: “Advertising at its best sparks a conversation, builds a relationship and creates value. Over the last few years, Facebook and Instagram have changed storytelling forever by bringing people and brands closer together in new ways. I’m excited to join The Creative Shop team and to be partnering with the industry to continue this evolution of storytelling.”
Adds D’Arcy: “At Facebook we’re committed to being the best creative partner to the agencies and clients we work with around the world. Part of that commitment is investing in world class talent within the The Creative Shop. Andrew Keller has been a driving force in reinventing the advertising industry for almost two decades–he’s a builder and is enormously respected.”
9 Comments
These high profile hires really do prove the industry is changing. It used to be the younger, tech savvy creatives by-passing or leaving the traditional models. Now even the industries top talent are getting tired of run of the mill advertising models and looking at different ways to help brands. Why go to work every day to push out formulaic campaigns, when you can focus on meaningful ideas without having to produce all the other crap. Which is still the bulk of traditional agency work.
It’s easy to see what’s driving this – money.
Google and Facebook have lots of it. Advertising agencies don’t. Which creative is going to sit and suck it on a low salary while the ceiling keeps getting lowered?
Wages have stayed the same / shrunk in the past ten years while everything else has gone up in price. Add to that the expectation to work late at night while suits promote themselves to the worst hack Creative Directors, don’t sell your work for shit, argue the toss and squeeze the life and fun out of everything. Add to that CFOs not investing any money back into the staff or the work…
Yeah, nah.
Facebook and Google are coming to agencies as their ‘friend’ and ‘partner’ – now.
What’s going to happen in the future? They might very well squash our industry completely. They definitely have the money and the media channels to do it.
@2cents meaningful ideas? Examples please.
it’s not money, I’m sure that plays a part, but the agency model is dead. It’s boring and redundant and creatives are tired working tirelessly as part of a production conveyer belt with no room for growth. Our industry needs to catch a wake up.
‘working tirelessly as part of a production conveyer belt with no room for growth’ – that comes down to money.
Not money paid to creatives, money earned by agencies and how they earn it.
Anyone really believe FB wants to work with agency partners? They are building their own creative dept to create the work, and they own the platform it will run on. Why do they need agencies? Why do clients? Interesting timing of the release above this one: Client P&G, agency: Facebook. Ad agencies have 10 years left. Max.
http://www.campaignbrief.com/2016/02/rabbits-jesse-james-mcelroy-sh.html
Wow. Wow. Few wows here lately.
You’re missing the point. I said it’s not only about money. I never dismissed money. What I’m getting at is that the agency model is becoming redundant and creatives are tired of being treated like they are working in a production line at a factory. Once a better creative opportunity presents itself, like Facebook etc, creatives will be attracted to those companies over agencies, regardless of money.