A Planner’s Chat #2: Simon Veksner

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PlannerChat_SIMONVEKSNER.jpgBrand Strategist Marco Ruckenbrod is challenging his state of mind by joining the Miami Ad School’s Planning Bootcamp in Sydney. During the coming weeks he will chat with different strategists and planners to capture some perspectives from Down Under. He is doing that in cooperation with the Account Planning Group Germany. The second chat is with Simon Veksner, founder of Sydney-based Social Media agency Hungry Beast.

The second ‘planner’ I had a chat with was Simon Veksner, who is in fact not a planner at all. Rather, Simon is well-known as one of the most inspiring creatives in Australia.

Simon has an advertising career that spans 20 years, has taken him from the UK to Australia, and includes agencies such as Saatchi & Saatchi, DDB, BBH and Naked. Simon has won dozens of awards including a Cannes Grand Prix (he co-created the VW ‘Cops’ spot), multiple Cannes Lions, two D&AD Pencils and over forty D&AD book entires. Moreover, Simon has published two books ‘How To Make It As An Advertising Creative’ and ‘100 Ideas That Changed ‘Advertising’. His blog ‘Scamp’ was the most popular advertising blog in the UK, which in 2013 he re-launched in Sydney as part of a weekly feature on the Campaign Brief website. READ MORE…