Charles Cadell and David Guerrero named 2016 Asia Pacific Tambuli Awards jury presidents

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The Asia Pacific Tambuli Awards has named Charles Cadell (pictured left), Asia Pacific President, McCann Worldgroup as Chairman of the Overall Executive Jury, and David Guerrero (right), Chairman & Chief Creative Officer, BBDO Guerrero, as Jury President of the Creative Executive Jury.

“It is an honour to lead the Jury in Tambuli’s 10th Anniversary year. Over the last decade, the APAC Tambuli Awards has championed the excellent results that come from great work derived off the platform of Human Good. Today, this platform is globally accepted as a critical piece of the marketing communication mix for all Clients as their customers demand their preferred brands play a socially responsible role in the world. The work coming from Asia Pacific in this field is regarded as world class – and I look forward to seeing more in 2016,” said Cadell.

The APAC Tambuli Awards honors brands that do good and do well – showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

Guerrero said, “The dominant trend in our industry is, arguably, the increasing alignment of brands, creativity and the promotion of ‘good’ in the wider community. And in dedicating themselves to recognizing the best work in that area, the APAC Tambuli awards were ahead of their time. So it is with great enthusiasm that I will be sitting down with this incredibly talented and high-achieving jury to judge the entries to this year’s show. We are all dedicated to take the time to understand and appreciate the best work. To be inspired by it. To inspire others with the work we recognize. And to keep the best of the ‘good’ work coming.”

The Overall Executive jury determines the top awards to be given out in this competition – the grand prix and platinum winners. The Creative Executive jury on the other hand, evaluates entries under the creative effectiveness, design for good, innovation for good, startup for good, and a special award to be given out on its 10th year anniversary, the Best of the Decade. Brand campaigns for good with impressive results that were produced and released between January 2005 and December 2015 are qualified to enter the special category on Best of the Decade.

The members of the executive juries will be announced soon.

Deadline for submission of entries is on March 28, 2016. The complete list of categories and entry form are available here.