March 2016 Archives

James Hawkins.jpgDentsu Aegis Network has promoted James Hawkins to Chief Digital Officer of Dentsu media Asia Pacific, along with his role as CEO of Dentsu Möbius. In the expanded role, Hawkins (pictured left) will be reporting to Takaki Hibino, CEO Dentsu and Dentsu media Asia Pacific, and Rosalynn Tay, CEO Dentsu Aegis Network Singapore.

With 14 years' experience in digital marketing (nine of which are in Asia), Hawkins' journey in the network started in 2012 when he launched Dentsu Möbius. Armed with a start-up agency mindset and a team of world class talents, his vision of a more progressive digital agency turned Dentsu Möbius into a digital centre of excellence servicing global clients like Singapore Airlines, Mondelēz International and Disney Studios.

Hawkins cut his teeth in performance media with roles spanning the U.K., Australia, India, and Singapore where he led digital activity across key verticals across a wide range of industries.

Hibino said, "James' ability to identify and produce bespoke, creative solutions for clients has earned the trust of numerous clients, creating enduring partnerships and award-winning campaigns. More importantly, he can identify and cultivate diverse, best-in-class talent, uniting them with the vision of building an integrated agency model where creative, media and technology come together in a seamless process.
+MET.jpgTo get safety helmets out of the storage room and into arm's reach, J. Walter Thompson Japan and Tanizawa Seisakusho, a market leader in helmet manufacturing in Japan, have launched the +MET Project to produce a new design-driven range that doubles up as attractive home accessories.

VIEW THE CONCEPT
Loving the Night.jpgTBWA Digital Arts Network Thailand releases loving the night campaign for McDonald's.

VIEW THE SPOT
Quann.jpge-Cop, a wholly owned subsidiary of Certis CISCO and one of Asia's foremost managed security service providers, will begin operations under its newly rebranded name, Quann.

The new name stands for the circle of protection, which is inspired from its DNA as a security company.

VIEW THE VIDEO
Elvis Chau & Gigi Lee.jpgThe Asia Pacific Tambuli Awards has released the partial list of its plenary jury for 2016 as follows:

Vico Benevides, Executive Creative Director, Blue Hive/JWT Brazil
Elvis Chau, Executive Creative Director/Partner, Anomaly Shanghai (pictured left)
Alexis Chiu, Managing Director, Saatchi & Saatchi South China
Arturo Diaz, CEO/Creative Vice President, Archer Troy Mexico
Morihiko Hasebe, Executive Creative Director, Hakuhodo Inc.
Mayuko Kamo, Senior Creative Director, Dentsu Japan
Thomas Hongtack Kim, Chief Creative Officer and Founder, Playground
Robert Labayen, Integrated Creative Communications Management Head, ABS - CBN
Gigi Lee, Executive Creative Director, Y&R Malaysia (above right)
Pat Miciano, Executive Creative Director, DDB Philippines
Yaroslav Orlov, Executive Creative Director, Instinct & More/BBDO Moscow Group
Biraja Swain.jpgNeo@Ogilvy India has appointed Biraja Swain as Chief Growth and Innovation Officer. Prior to this role, Swain (pictured left) was the Digital and Emerging Media lead for OMD's operations across India and South Asia with over fifteen years of digital media expertise.

Rajesh Bhatia, President and Country Head, Neo@Ogilvy, India said, "I am thrilled to have Biraja as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole."

Other than leading the Neo Center of Excellence, Swain will also drive growth and build capability in the mobile space and lead innovation for Ogilvy's current businesses.

Swain is well known for his penchant for innovation especially in the field of mobile which includes acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia's largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Swain's leadership Unilever was awarded "Digital Marketer of the year" and "Mobile Marketer of the Year", for 3 years running across India and APAC respectively.
THONEH.jpgMalaysia's oldest and most prominent optical specialist, Tun Hussein Onn National Eye Hospital (THONEH) sought to rebrand itself as a brand that truly cares for its patients. The rebranding campaign by GOVT Kuala Lumpur began with the brand video that delivered a strong emotional messaging.

VIEW THE BRAND FILM
VIEW THE RELEX SMILE PRODUCT FILM
VIEW THE CATARACT CARE PRODUCT FILM
VIEW THE LASIK PRODUCT FILM
Ellie-Kemper-flashed-smile-celebrations-Valentino-50th (1).jpgian-black-small (1).jpgThe One Club has today announced that comedian-actors Ellie Kemper (Unbreakable Kimmy Schmidt) and Michael Ian Black (Wet Hot American Summer) will host the 43rd Annual One Show Awards, the most prestigious international awards show honoring the best in advertising, design and marketing communications.

Kemper will host the awards ceremony on Friday, May 13th at Cipriani Wall Street, and Black will host the awards ceremony on Wednesday, May 11th at Gotham Hall.
IMG_7431 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Justine Armour, creative director at Wieden Kennedy, Portland.

BEST TV
Foxtel was my account at Saatchi Sydney, and I still sometimes think about ads that could've been. That account always had so much potential, so it's great to see the team at Whybin TBWA keeping the dream alive. They made a funny, charming, well-acted spot that keeps you watching while making great use of a long list of mandatories, and totally nails the devastating emotional journey of every GoT fan. The Date wins easily for me this week. READ MORE...

Clio Sports Awards deadline extended to April 15

Clio-Sports-deadline.jpgThe deadline to enter the third annual international Clio Sports Awards has been extended to April 15.

Judges are a mix of agency creatives and sports execs including Sonia Bijelic from Cricket Australia and Todd Barberel from New Zealand Rugby.

The winners will be announced at a ceremony in New York City on Thursday, July 7.

ENTER NOW

Screen Shot 2016-03-30 at 11.21.14 am.jpgThis year One Show is launching 'Pick of the Day' throughout the 2016 judging process.

Here are the latest picks from Pam Mufson, co-executive creative director at Y&R Chicago and Neisha Tweed-Bell, creative strategist at Facebook New York.

VIEW PAM MUFSON VIDEO
VIEW NEISHA TWEED-BELL VIDEO

Reuter Communications China wins TOMS shoes

TOMS.jpgTOMS, a shoe company renowned for its One for One concept, has assigned Reuter Communications Shanghai as its agency following a competitive pitch.

Reuter Communications, an independent agency headquartered in Shanghai, will explore strategic opportunities and creative communications designed to drive transformational business growth for TOMS in China, including a full scope of media relations, key influencer engagement, new product launches, national store openings, and all-around communications for the One for One movement in China.
Po Heng.jpgSingapore's home-grown jeweller, Poh Heng, has appointed local lifestyle boutique PR consultancy, Bless Inc Asia, as its public relations consultancy. The appointment will see Bless Inc Asia roll out a comprehensive communications programme as the brand continues to push boundaries in the jewellery industry in Singapore.

Poh Heng, a trusted jeweller for over six decades, has been working with various partners to
propel the brand forward over the years, focusing on creative and on-target communications
programmes that create positive consumer brand experience since its inception.
Nick Waters Photo.jpgDentsu Aegis Network has aquired China based Digital Performance agency Darwin Marketing Limited (Darwin). Post-acquisition Darwin will be integrated with iProspect, doubling headcount and adding significant scale in search and performance marketing products and services under the single entity of iProspect China.
 
Darwin was founded in 2006 and has grown to over 80 people. TR Harrington (key founder) will remain with the business as a consultant and Kenneth Cheung currently Darwin's VP Operations, will join the iProspect China management team alongside Atlas Ye, General Manager iProspect Shanghai, and Jose Campon, General Manager iProspect Beijing and Head of International Business.
 
This acquisition will see 150 search and performance specialists come together to further strengthen the operation in China.
Arindam Sengupta.jpgArindam Sengupta has been appointed as President - West at Havas Worldwide India. Sengupta  joins the agency from Ogilvy Advertising, Mumbai to replace Shavon Barua.

Sengupta (pictured left), with over 18 years of advertising behind him, has worked with Lowe Lintas, DDB Mudra and TBWA in the past. He has worked with a wide range of industries including FMCG, Fashion, Technology, Durables, Healthcare, and e-commerce.

Nirmalya Sen, CEO of Havas Worldwide India said, "I am delighted to welcome Arindam as the new leader of Havas Worldwide, Mumbai. Arindam is well known for forging great relationships with his clients and for his hunger for new business. With an equally hungry creative partner in Rayomand (Rayo) Patell, I am confident the new leadership team will play a defining role in our drive to make Havas Worldwide Mumbai the compelling new-age communications company we are in Gurgaon and elsewhere."
Alex Tagaroulias.jpgAlex Tagaroulias has moved into the permanent executive creative director role at Saatchi & Saatchi Indonesia.

Tagaroulias has been with the agency since April last year, working on a short-term contract basis. He will report to Shannon Cullum, Saatchi & Saatchi CEO for Indonesia, Singapore and Malaysia.
Corona logo.jpgAnheuser-Busch InBev has named W+K Shanghai as brand agency for Corona in China. The news comes after the global brewer tapped Wieden+Kennedy Amsterdam as lead agency for the global brand Corona last summer. The strategic partnership will begin this month (March 2016). The relationship gives W+K Shanghai full responsibility for overall brand communications, as well as digital and social projects in mainland China.

"We are very proud to partner with an agency with great strategy and creativity to bring Corona brand to life. With a real and involving experience with consumers, I strongly believe W+K can support our dream to come true!" said Bruno Cosentino, APAC Marketing VP of AB InBev.
Screen Shot 2015-04-07 at 3.24.01 pm.jpgThe final set of finalists for the 37th AWARD Awards has been announced today across two categories: Craft in Advertising - Film, and Film & Video.

By category, those agencies with the most finalists include:

●    Craft in Advertising- Film: The Sweet Shop with twelve finalists followed by Revolver/Will O'Rourke with ten finalists, Goodoil Films with eight, FINCH with seven and Alt.vfx, Collider, The Editors and The Butchery Film Editing each with four finalists;
●    Film & Video: Clemenger BBDO Melbourne with seven finalists followed by BMF, Leo Burnett Melbourne and The Monkeys each with four finalists;

A full list of finalists to date can be accessed here.
McCann Japan AI Creative Director.jpgMcCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world's first artificial intelligence (A.I.) creative director (according to McCann's research), will be joining the agency. AI-CD β will be attending McCann Worldgroup's new employee welcoming ceremony on April 1, along with 11 fresh college graduates.

AI-CD β was developed through the "Creative Genome Project," one of the first projects undertaken by McCANN MILLENNIALS, an innovative taskforce that was launched last September by members of the agency's millennial generation - those born between 1980 and 2000.
Publicis_Lou Dela Pena.jpgRokkan, a fully integrated creative and media agency, is expanding into the Asia-Pacific region with the opening of a new office in Singapore. The agency's expansion follows the growth of its global clientele in the three years since its acquisition by the Publicis Groupe. In Singapore, Rokkan will operate under Publicis Communications CEO, Lou Dela Pena (pictured left).
 
Dela Pena noted, "Clients want to spend less time managing their agencies, and more time building on their brand and business.  The addition of Rokkan Singapore only strengthens our ability to offer our clients the widest range of digital expertise and knowledge in the market, without worrying about how to integrate multiple agency relationships."
 
The announcement of Rokkan's international expansion follows the award of Mikimoto's global digital business and momentum from recent global work, which includes The One&Only Resorts, Tough Mudder, and others. Rokkan began U.S. work with Mikimoto in 2013 when it re-launched MikimotoAmerica.com and managed the brand's digital marketing, media strategy and planning. With the global development of the relationship, Rokkan assumes duties leading Mikimoto's global digital efforts, which will be centered around Rokkan's Singapore office.
Thumbnail image for Twitter_osama.jpgThe One Club has today announced the Film, Cross-Platform, Direct and Print & Outdoor finalists for the 43rd Annual One Show Awards this year sees finalists from 40 countries.

Asia has scored a total of 69 finalists across these categories.

Asia has 11 finalists in Film, 3 in Cross-Platform, 14 in Direct and 41 in Print & Outdoor.

Overall, Singapore leads the way with 20 finalists. Ogilvy & Mather Singapore leads the agency pack in Singapore with 12 finalists. India follows with 18 finalists overall led by McCann Worldgroup India with 10 finalists.

Genuine Music's big after party at AdFest

Genuine_1670136.jpgAt this year's recent Asia Pacific AdFest in Pattaya Thailand, Genuine Music again held their big AdFest party.

It's the second year Genuine Music has thrown the party, billed as the "After, After Party". It takes place after the official AdFest closing party. Delegates and friends headed to the "Take Care Bar" and hit the dance floor with top Hong Kong DJ (and adman) Thierry Halbroth mixing the music. A great night was had by all!
Mullen Lowe Vietnam.jpgIdeas come from unexpected places in this spot via Mullen Lowe Vietnam who are seeking Cannes Young Lions Vietnam 2016 entrants.

VIEW THE SPOT
OnePlus.jpgOnePlus was born out of a simple, bold idea to make a better phone. But, not just a better phone a better way of doing things. Its spirit to 'Never Settle' drove it to go ahead with nothing less than extraordinary  in a spot by Orchard Advertising Bangalore.

VIEW THE SPOT
Antimo_1.jpgHakuhodo Jakarta shows how Antimo cuts through the motion sickness.

Credits - Production: Illusion Studio. Creative Directors: Costantine Chew, Anton Jaya, Lucy Novita. Art Directors: Nicolas Kosasih, Adryanto Santosa. Copywriters: Lucy Novita, Edi Nurcahyo. Agency Producer: Tiara Pohan.
Guerlain.jpg"Let's meet on the Island of Healing," Yang Yang said on Weibo earlier this month. "I'll be waiting." This enigmatic micro-blog post earned over 380,000 retweets, and helped to unveil Guerlain's new creative campaign entitled, "My Mr. Honey".

The "Island of Healing" is a clue to the entire campaign - and has generated a great deal of online discussion, reaching a crescendo with the screening of the micro-movie, "My Mr. Honey".

VIEW THE SPOT

Arcade Group makes two key senior promotions

Dorothy_Lesley_Arcade.jpgArcade Group has made two key promotions as Dorothy Yew assumes the newly-created role of Group Managing Director, and Lesley John takes on the role of General Manager for Singapore.

Promoted from Managing Director Arcade Singapore, to Group Managing Director, Yew (pictured left) takes on overall responsibility for the business performance of the five offices in Arcade Group's growing network while retaining her global leadership role on Unilever.

Yew's 20-year international career in advertising and marketing spans London, Singapore and Bangkok with some of adland's biggest names like BBH, BBDO and McCann Erickson. Regional account management responsibilities have included Unilever, MasterCard, ExxonMobil and F&N Coca Cola. On the marketing side, Yew was Tiger Beer's Senior Communications Manager across all brand communications, including production of the popular campaign starring Hollywood's Jessica Alba.
I never knew HK.jpgRazorfish Hong Kong has partnered with the Hong Kong Tourism Board to launch its first User Generated Content (UGC) campaign, #DiscoverHongKong Stories based on influencers and travellers sharing their 'I Never Knew' Hong Kong stories.

The influencer-driven campaign aims to reveal Hong Kong's hidden attractions and experiences by encouraging fans of the destination to share an incredible Hong Kong story. Hong Kong fans can share their stories on social media using the words 'I Never Knew' in a one-sentence caption... along with a picture or video and the main hashtag #DiscoverHongKong.

VIEW THE VIDEOS

Neeraj Bassi joins Cheil as chief strategy officer

Neeraj Bassi.jpgCheil India has appointed Neeraj Bassi as Chief Strategy Officer. In this role, Bassi will be responsible for the planning and strategy product of the agency across all its business divisions.
 
With over 19 years of experience in connecting brands and consumers, Bassi (pictured) is one of the most recognized and awarded names in the business. He has been associated with Ogilvy, JWT and McCann in the past where he lent his expertise and insights on various brands to drive and deliver successful campaigns.
 
Bassi has been awarded at various effectiveness platforms such as Effies (India & APAC), AME and WARC. He has also helped develop award winning campaigns for brands such as Coca-Cola, Cadbury, Voltas, BMW, Honda, Philips, HSBC, Max Life, Vistara & WeChat to name a few.
 
Commenting on the appointment, Shiv Sethuraman, Group President, Cheil South-West Asia said, "We are going for a massive acceleration in our capabilities in 2016 and I am delighted to have Neeraj on board at this critical juncture in our evolution. His passion for integrated communication combined with his gravitas and deep knowledge of brands and consumers in the Indian context have impressed us. We look forward to some great work together. I would also like to take this opportunity to thank Sonal Narain for her contribution over the past year."
Ocean Life.jpgFor many years, Ocean Life Insurance has been the most trustworthy insurance for Thai people living in the rural areas of the country.

In 2016, to gain and increase their market share in Bangkok City, especially targeting white-collar workers with family, Ocean Life Insurance has launched a new life insurance plan called "Sabai Sure Nothing to fear" - meaning 'There's nothing to fear at all'.

VIEW THE SPOT
unknown-1 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"There is science, logic and reason; there is thought verified by experience. And then there is California." - Edward Abbey

I read two articles this week which I found pretty interesting. The first was a piece in the Telegraph. It was about how television spend in the UK had exceeded 5 billion pounds for the first time. In the article it mentioned the biggest new spender on television was Facebook spending 10.8 million pounds. It also mentioned that Google, Netflix and Facebook spend 60 percent of their marketing spend on television trying to give their brands some emotion and feeling. 60 percent. I will let that sink in for a while.
Suthisak_Hanging garden.jpgBBDO Bangkok's chairman and chief creative officer Suthisak Sucharittanonta has taken on a personal project to help those less fortunate living in the slum areas of Bangkok.

Whilst in conversation with Khun Penwadee of Duang Prateep Foundation she posed a question to Sucharittanonta - "How can people in slums grow their own vegetables?"

Sucharittanonta (pictured above) was initially surprised believing that they could grow their own vegetables but Khub Penwadee explained that in the slums land is scarce, it's crowded and the rooftops overlap.
SantoryBeer.jpgThis unique radio commercial picked up the Grande Lotus award for the best commercial in the Radio category at the recent Asia Pacific AdFest, held in Pattaya Thailand.

Every year, Japan foreign tourism and visits increases by around 30%, and many of them are keen to taste the local flavours including the draft beer. This prompted McCann Worldgroup Japan and Suntory Beer to come up with "Beer-lingual," a fun way to order Suntory draft beer like a Japanese, at Japanese-style Izakayas and bars, without speaking a word of Japanese. Next time you're in Japan, try it out.

LISTEN TO THE SPOT
Fireflyman.jpgOne of the highlights for Campaign Brief at this year's Asia Pacific AdFest, held in Pattaya Thailand a week ago, was the Grande Film category winner - a wacky spot from Japan.

You can't provide lighting for your family so the only alternative is to go away for 5 years and come back as a firefly. A very funny commercial from Nitto Japan for Ocedel Lighting.

VIEW THE SPOT
Grab.jpgAn intrepid global survival expert battles the urban jungles of Thailand (and more!) with amusing consequences. Will he succeed in all his endeavours?

The spot by MulloweLowe Group Thailand ends with the line: "Surviving in a big city won't be easy if you don't know Grab".

VIEW THE SPOT
Nico Tuppen.jpgToday, iris announces its plans to launch a dedicated sports marketing division. A global collective of specialists from sport, lifestyle and entertainment backgrounds - iris SPORT will harness the power of 'passion, provocation and participation' to create meaningful, two-way conversations between fans and brands.

Over the last 16 years, iris has been behind some of the most memorable and unique sports campaigns - from its 7 year partnership with Johnnie Walker in Singapore for Step Inside The Circuit, to adidas There Will Be Haters, to the Force Of Black activations for the All Blacks at the 2015 Rugby World Cup - and even opening the exclusive Ferrari garage (digitally) to F1 fans for the first time with Shell.
Bytheireyes.jpgAs part of its commitment to give back to the community, Samsung kicked off its 'Make Hong Kong Better' initiative in December 2015 by teaming up with Hong Kong Blind Union.

Established in 1964, Hong Kong Blind Union is the city's first self-help group organised and managed by people with visual impairment. It aims at striving for equality, opportunities and independence to promote the social integration of visually impaired persons.

VIEW THE CONCEPT
Flipkart.jpgTo enhance it's positioning of being the preferred partner for consumers even after they have finished shopping on the platform, Flipkart has taken a new communication route that will see it promising consumers of the platform being not just convenient, but assured as well. The new campaign, which has been conceptualized by Lowe Lintas Bangalore, has been weaved around the core thought of "Shopping with Flipkart is not just convenient, but assured as well."

VIEW SPOT ONE
VIEW SPOT TWO
Lenovo.jpgEvery ThinkPad has an Owl Wing Fan, a unique innovation that helps keep it quieter than you could imagine. Quieter than even a drop of water! OgilvyOne Bangalore sent some of their prime customers an experiential unit to demonstrate how quiet every ThinkPad is by challenging them to try being quieter than the device (ThinkPad itself).

VIEW THE CONCEPT
Twitter.jpgIt's usually the same story when a brand gets on Twitter in the hope of engaging with its audience. One usually sees a hashtag campaign shamelessly riding on a bunch of 'influencers' paid to tweet, or at best, a contest to win the next smartphone.

Finally, one brand gets the 'Twitter Buzz' right. With Twitter celebrating its 10th anniversary in the microblogging platform, Quikr celebrated it by making an emotional connection with the audience in order to drive more engagement and maximum participation. The idea to celebrate Twitter's 10th birthday resonates well with users and everyone can join in the conversation.
petergrasse_colour.jpegCurious executive producer, Peter Grasse, did it again at AdFest 2016. He hosted the talk that the event talked about most. Just like he did at Ciclope in 2014 (where he hosted the panel discussion Technology's Toll: the Future of Film Craft in a Post-Digital Age and interviewed keynote speaker, Roman Coppola), the 2013 A-List Awards in Los Angeles, Adfest in Bangkok in 2012 and BEFest in Sydney last year.

Now Grasse is in the running to deliver the talk most talked about at Cannes.

Grasse has been chosen as one of Cannes Lions' "speakers who define the creative ecosystem". Those speakers include Sir Martin Sorrell, Maurice Levy, Bob Greenberg, David Droga, David Lubars, Gerry Graf, Mondelez global CMO Dana Anderson, Mars global CMO Bruce McColl, Unilever CMO Keith Weed, Timbaland and Anthony Bourdain.
Doug Schiff.jpgOgilvyOne China executive creative director Doug Schiff has resigned to move back to the USA to join DigitasLBi as Executive Creative Director/Executive Vice President of their Boston and Detroit offices. Schiff (pictured) will be based in Boston and report to Ronald Ng, Chief Creative Officer of DigitasLBi North America.

In this role, Schiff will head up all creative work for the Boston and Detroit regions, working with clients that include Dunkin' Donuts, General Motors, Goodyear, and more.

Throughout his career, Schiff has earned a host of Creative and Marketing Effectiveness accolades, including Gold and top honors at the Global Effies, Cannes Lions, London International Awards, CLIO, Echo, Webby, and D&AD.

In China Schiff oversaw the Beijing and Shanghai offices of OgilvyOne, one of Asia's largest digital agencies. Schiff also served on Ogilvy's Asia Creative Council and OgilvyOne's Worldwide Creative Council. Under his leadership over the last 12 years, Ogilvy Beijing gained a spot on the creative map, garnering China's first D&AD Yellow Pencil in 2008, a Spikes Grand Prix in 2014, and a Webby and two Cannes Gold Lions in 2015. And it was under Schiff creative leadership that led Ogilvy & Mather to win both Campaign Asia's 2014 Greater China Creative Agency of the Year and Digital Agency of the Year. Schiff ran Ogilvy's biggest accounts, including IBM, Volkswagen, Siemens, Nestle, Acura, and Mercedes Benz.
Screen Shot 2016-03-24 at 7.13.03 am.jpgThis year One Show is launching 'Pick of the Day' throughout the 2016 judging process.

Here are the latest picks from Eugene Cheong, chief creative officer, Ogilvy & Mather APAC / Singapore and Norman Tan, chief creative officer, J. Walter Thompson, Shanghai, China.

VIEW EUGENE CHEONG VIDEO
VIEW NORMAN TAN VIDEO
HelthAsia (1).jpgLions Health, the global annual awards for creative excellence in healthcare communications, has today announced the names of the 27 jurors who will make up this year's Pharma and Health & Wellness juries.

Representing Asia on the Health & Wellness jury is Bindu Menon, CEO, Point Blank Advertising, India and Masaya Shimizu, Planning Director, Dentsu, Japan and on the Pharma Lions jury is Peter Smith, Regional Executive Creative Director, Ogilvy CommonHealth, APAC and Sean Riley, Executive Creative Director, McCann Health, Japan & North Asia.
Call for Trophy 520x320.jpgAdFest is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival's 20th anniversary celebrations in 2017. The deadline for entries is 30th April 2016.

AdFest has enlisted the help of McCann Worldgroup Asia Pacific to launch a trophy design competition, and has unveiled a campaign encouraging people to 'Be the new face of AdFest'.

Submit your designs to: www.ADFEST.com/trophydesign.
JeremyCraigen_AdFest.jpgJeremy Craigen is the newly appointed Global Chief Creative Officer at Innocean Worldwide and this year he was invited to be overall Jury President at the 19th annual AdFest. Campaign Brief caught up with Craigen around the pool at the Royal Cliff Hotel in Pattaya, Thailand and spoke about his first visit to the Festival and the best work.

The role of the Jury President at AdFest is to brief and oversee the various judging panels and then get together with the eight category presidents to judge the Interactive and unique Lotus Roots category. For Innocean Worldwide's Global CCO, Jeremy Craigen, it was a very rewarding experience and one he has learnt a lot about Asia from.

"I found it really interesting going through the first three days - not actually judging the work - but rather observing the judging process of the different juries," said Craigen (pictured above at the final awards show). "There was a frustration sometimes and you can think "no, they're voting for the wrong thing for the best of the category", however, that's the joy of this business and its subjectivity. But all the juries were fair and honest with the work and it allowed the best work to rise to the top."
Screen Shot 2016-03-23 at 9.31.34 am.jpgAustralia: Samsung Electronics Australia has today announced the creation of the brainBAND Project, centered on the global initiative Launching People. Designed to push the boundaries of technology and facilitate research into concussion. The brainBAND Project is the work of Dr. Alan Pearce and Braden Wilson who were brought together for the project by Leo Burnett Sydney on behalf of Samsung Australia.

WATCH THE VIDEO
WATER AID.jpgIn India and across the world, there is still a significant part of the population which is not able to differentiate between dirty and clean water. In rural India, The villagers still bathe themselves and their cattle, wash clothes and utensils in local water bodies. Often they even defecate on the banks of water bodies, thereby polluting fresh water, which is already on the verge of becoming a scarce resource.

Keeping these 'long- ignored' factors in mind, The Government of India and WaterAid India along with DDB Mudra Group created two ad films using slice of life situations to drive home the concept of clean water and create awareness around the same.

VIEW SPOT ONE (in Hindi)
VIEW SPOT TWO (in Hindi)
KOTEK-1.jpegAustralian expat and co-founder of Not Impossible Labs in Venice Beach, Elliot Kotek (left) - the recipient of the 2014 Cannes Titanium Lion and 2015 SXSW Innovation Award for 'Project Daniel', once again attended SXSW Interactive. This year Kotek won his 2nd consecutive SXSW Innovation Award, this time for 'Don's Voice'. He reports exclusively for CB.

With 6 or 7 successive South-By-Southwests under my belt, you'd think it'd just be a case of back on the bike for another round of fast-pedaling, fast-talking and slow-food.

But after last year's yellow brick road - a featured talk to a 1200-seat room, dozens of interviews punctuated with conversations for USA Today, The Street, Innovation Crush, SxSW Live and Fox Business, and the SxSW Innovation Award for Project Daniel, I thought this year would be more like warming up fridge-burned pizza in a microwave - a real mix of hot and cold.
Marianne Admardatine photo.jpgMessenger and life platform LINE has appointed Ogilvy Public Relations as partner for communications and social media services in Indonesia. The partnership is aimed to further enhance LINE's leading position as the creative and communications platform of choice amongst Indonesian users.

"Smartphones are increasingly preferred as the primary means of internet access and digital content consumption in Indonesia. LINE's features are differentiated in the market. So our goal will be to help ensure LINE cement its reach across all corners of Indonesian society - from teens to mothers, entrepreneurs to multinationals, and more - so they can connect, collaborate and communicate. It's an exciting time for LINE with more than 52 million smartphone users in the country," said Marianne Admardatine, Managing Director of Ogilvy Public Relations, Ogilvy & Mather Indonesia (pictured left).
Jessie Ji & Summer Xie.jpgInternational animatics shop Animated Storyboards has announced the latest round of additions in their Shanghai office. Summer Xie (pictured right) has joined as their newest producer, with Jessie Ji (left) joining as head of marketing. The hires come on the heels of a considerable increase in business across Asia-Pacific, with Animated Storyboards (ASB) Asia commencing an aggressive growth and restructuring initiative to better serve these markets. This includes an increase in staff across all disciplines, specifically to accommodate these growth areas, with China as a key market in Asia.
KFC Malaysia.jpgThe Festival of Media Asia Pacific Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.

The ceremony, hosted yesterday at Twitter's offices in Singapore, witnessed a triumph for Universal McCann Malaysia, which picked up the coveted Campaign of the Year trophy for How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC's Hot and Cheezy Burger.
Thien Thanh Nguyen.jpgEdelman has appointed Thien Thanh (TT) Nguyen as CEO of AVC Edelman in Vietnam, effective immediately. Nguyen, former general manager of Publicis Vietnam, will lead Edelman's Ho Chi Minh City office of 46 employees. She reports to Iain Twine, CEO of Edelman Southeast Asia and Australasia. Ngoc Anh Bui, former managing director of AVC Edelman, remains with Edelman in a new advisory role.
 
"Since the acquisition of AVC Communications in 2012, AVC Edelman has grown immensely together with its clients under the leadership of Ngoc Anh," said Twine. "We are delighted to welcome TT, whose creative advertising experience and strategic planning leadership will maintain AVC Edelman's top position in the Vietnam PR industry, while extending its capabilities across the entire communications marketing spectrum."
Dooj Ramchandani.jpgDigital agency Blink Digital Mumbai has devised an innovative route for launching KFC's latest 'mystery box'. By creating a microsite, the digital agency took gamification to the next level by asking participants to crack the code in real-time to uncover KFC's latest product launch. The campaign titled 'KFC Crack the Code' saw over 2 lakh 'codes' being guessed and over 20,000 registrations within 24 hours of its launch.
 
By displaying the codes that other users had guessed in real-time piqued people's excitement and created a competitive yet friendly environment.

Select customers will get a chance to earn a VIP Access to their product which officially launches nationally on 24th March. The challenge features different stages to unlock 5 alphanumeric unique codes. Each person will be rewarded for every successful unlock and winners will get exclusive access to it on March 23rd, 2016.
Amer Jaleel.jpgAs it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas as its creative partner.
 
The agency's mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand and also provide ideas that go beyond conventional advertising.
 
Commenting on the appointment, Gaurav Gandhi, COO, Viacom18 Digital Ventures, said, "As we set out to launch a new brand in this space, we needed a creative partner who could not only help in building a distinct positioning for VOOT, but also bring-to-life key facets of our product and content proposition in the campaigns. Our choice for Mullen Lintas is not only because of the fantastic credentials of the agency, but also the very deep consumer insights and creative edge that the team brings with it."
Production PR.jpegThe AdFest session called Production Value Redefined was predicted to be the most talked about event at AdFest. It is a rare event in which a production company candidly talks about the benefits of reducing costs.

Says Peter Grasse, executive producer, Curious: "This is an honest and engaging conversation that our industry needs to have, and is best initiated by the production companies themselves."
IMG_1509 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Paul Catmur, managing partner and executive creative director at Barnes, Catmur & Friends Dentsu, in Auckland, New Zealand.

BEST TV
Winner: Schweppes gets ad of the week, and not just because they're a favourite client, having worked with them in both hemispheres. It's good to see the older consumers targeted for once which will make the Ad Contrarian very happy. I also suspect that those who are aware of life before the digital revolution have the ability to understand it better than digital natives. You can't really understand any revolution without the context of what went before. READ MORE...
Shane Smith Headshot_RS.jpgFounder and CEO of VICE, Shane Smith, has been named as the Cannes Lions 2016 Media Person of the Year.

Introduced in 1999, the Media Person of the Year Award exists to recognise innovators who have shaped the future of media.

Says Philip Thomas, CEO, Lions Festivals: "Shane is an influential figure in today's media landscape. Not only is he responsible for taking VICE, which started life as a punk magazine, and expanding it to become the world's leading global youth media company, but also, beyond this, he's a critically acclaimed journalist.

"Shane is a producer of Emmy, Peabody, and National Magazine Award-winning content, recognised not just for helping to reinvent news documentary but for helping to present complicated and urgent subjects like the environment and criminal justice in fresh, accessible terms. As a man of great talent, diversity and unstoppable drive, Shane's a very worthy recipient of this accolade."

AdFest 2016 highlight: BBDO Party

New.jpgNew 2.jpgOne of the party highlights at AdFest 2016 for Campaign Brief was the BBDO party. Now there have been a couple of legendary AdFest BBDO parties over the past 15 or so years, and this one was just as good.

Organised by the BBDO Bangkok office, this year's party was held at the Cliff Seafood Restaurant in Pattaya and over 200 BBDO delegates and friends enjoyed the hospitality of this year's AdFest Network of the Year.

Shiv Sethuraman.jpgCheil India has picked up a Shopper Marketing assignment from Coca-Cola for its premium brands across 3 channels.
 
Following the win, Cheil's Gurgaon office will be responsible for providing Shopper Marketing solutions for Coca-Cola's premium brands across Modern Trade, Premium Groceries and Night Life channels.
 
Commenting on the win Shiv Sethuraman, Group President South-West Asia (pictured) and Girish Nalavade, Head Retail, Cheil India, said, "It is a matter of great pride to be awarded the shopper marketing brief for one of the most iconic and respected brands on the planet. We've been tasked with driving innovative and inspiring Shopper strategies for several key brands in Coca-Cola India's portfolio".

Carat Malaysia elevates Darren Yuen to CEO

Darren Yuen.jpgCarat Malaysia has promoted Darren Yuen to Chief Executive Officer of Carat Malaysia, succeeding Bala Pomaleh who has moved on to pursue other opportunities.
 
A pedigree of Carat Malaysia, Yuen (pictured left) began his career at the media specialist agency 19 years ago as a rookie in the research department, moved on to focus on media planning and subsequently client account management, before rising the ranks to assume the role of General Manager in business operations management, a position he has held for the past three and a half years. In recognition of his accomplishments, Yuen was inducted into the esteemed Campaign Asia's 40 under 40 in 2014.
 
Yuen, 39, will report to Nicky Lim, Chief Executive Officer of Dentsu Aegis Network Malaysia, of which Carat is a part of.
Smoke & Mirros car.jpgProduction house Smoke & Mirrors (S&M) has launched a new joint venture with Oriental Post, a subsidiary of leading Thai entertainment company, Kantana Group.

The new venture sees S&M take its first steps into ASEAN with the launch of Smoke & Mirrors Bangkok. It extends S&M's global reach into one of South East Asia's most dynamic and vibrant advertising hubs, complementing their existing facilities in London, New York, Sao Paolo, Chennai and Shanghai.
CK Tan.jpgOgilvy & Mather Malaysia Group Creative Director CK Tan was the Jury President of this year's Press Lotus + Outdoor Lotus categories at AdFest. Here he gives his insights from the jury room and shares a few observations on the judging process.

Take the perfect sunset, a nice cool breeze, a stunning infinity pool overlooking the sea and an endless supply of ice-cold beer. Then look out and see Jimmy Lam enjoying all of the above, whilst I am being locked in a judging room for three full days.
 
Jealous? You have no idea.
 
Thankfully, I was in the great company of my fellow jury members: Noah Regan from Australia (outspoken), Terence Leong from China (opinionated), Rojana Chuasakul from Thailand (sharp eye, sharp mind), Rey Tiempo from the Philippines (witty), Hiroshi Yonemura from Japan (soft spoken, yet firm) and Andy Daniluc from Dubai (cheeky, yet impossible to convince).
Gaurang Menon, Creative Head iContract.jpgiContract has appointed Gaurang Menon as ECD and Creative Head. Menon (pictured left) has over 12 years of experience in crafting award winning digital campaigns for leading brands such as Pepsi, Kellogs, Maruti, Mahindra, HUL, Microsoft and Tata Communications to name a few.

Announcing his appointment, Prashanth Challapalli - EVP and Digital Head, iContract said, "Gaurang brings with him two things I love in creative leaders - a sense of adventure and a calm, collected head on experienced shoulders. He comes on board at a really momentous time in iContract's journey. We handle some of the biggest brands in India and we like challenging ourselves to create work that wins not only awards but equally importantly, builds business for our clients. I look forward to his partnership in strengthening our creative product".
Ge Yun.jpgPHD China has appointed Ge Yun as Head of Innovation and Content, a newly created position within the agency. In this role, she will play a pivotal role in leveraging the best of research, technology and creative thinking to create integrated communication solutions for clients across all paid, owned and earned channels. With a focus on branded content and partnerships, Ge Yun (pictured left) joins the team to continue the culture of ideation and media-led innovation which PHD is famous for around the globe.

Ge Yun joins PHD from Carat China where she held the role of General Manager, leading key accounts including Mondelez, Leo and Frisco. Ge Yun started her career with JWT working with clients Unilever, PepsiCo and Kellogg, amongst others, before moving into leadership roles across creative and content agencies. Over the span of her 20 year career, GeYun has become a specialist in integrated strategy encompassing the best of media, creative and digital expertise.
bel 1.jpgInspired entirely by kids, DDB LIVE Hong Kong has developed an activation campaign for "The Laughing Cow" of Bel groupe (Bel) that brings families together through happy and wholesome family fun.

"The Laughing Cow" (TLC) has always been a brand that's about turning goodness into cheerfulness. With school children and parents facing increasing pressure with demanding work and school schedules, TLC recognized families have begun to lack quality time together, which allows them to truly bond. TLC wanted to be the enabler and get families to spend happy and unstructured free time together.

VIEW THE SPOT
1 AdFest-Marcus&Noah.jpgMarcus Tesoriero is creative director at tech-driven CX, creative and media agency Affinity, Sydney and was deputy jury president for Interactive and Mobile at AdFest in Pattaya, Thailand. He writes exclusively for Campaign Brief.

Creative Intelligence was the reinvigorated theme for AdFest 2016 - and it produced a host of thought-provoking talks, discussions and workshops delivered by some of the best minds in our industry. I wish I could have seen everything, but fortunately, as it turns out, my selections were some of the highlights for the week. Yes, I missed other great speakers, too - some of whom I know personally - so apologies if I don't drop you a mention, guys. Below are three of my standouts.
Blancpain.jpgEvery year since 2007, Blancpain has been launching the Saint Valentine's timepieces in celebration of love. Following the annual tradition running close to a decade, Blancpain decided to do something special to launch its 10th Saint Valentines watch.On Valentines Eve, a dinner was planned for 7 gentleman and their partners, totalling 7 couples. During the final course of the dinner, the men broke into an a cappella performance expressing their love. The surprise expression of love concluded on a sweet note with a showcase of the 10th Saint Valentines watch amongst a luxurious chocolate buffet spread.

VIEW THE SPOT

Dentsu Japan presents the art of time for Seiko

Seiko.jpgThis video by Dentsu Japan shows how Seiko's skilled craftsmen create the high-precision pieces, as well as the roughly 1200 fine parts, some as small as 0.7 mm, that go into the works of art. The soundtrack to the clip was written by Seiko Group CEO Shinji Hattori and the lyrics were chosen from entries by the company's employees. Many corporate PR videos feature faces from inside the company, but rarely are management and staff this involved in the creative process and this is very much indicative of Seiko's corporate culture.

VIEW THE VIDEO
Goodstein.jpgIn a new sci-fi micro movie for Ingdan, a Chinese hardware innovation platform, directed and produced by Shanghai creative hot-shop Goodstein and The Hype by Pixomondo and commissioned by Chinese agency Clearsea, a smart contact lens lends eyesight to visually impaired people.

VIEW THE FILM

Damon Stapleton: Where are the crazy ones?

20140324-144044.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

These words are part nostalgia, part belief that some things never change. They are about the death of salesmen with apologies to Arthur Miller. It is what Hegarty talks about in his latest interview. We have to become about persuasion again rather than just promotion. It is about strong beliefs versus polite process.

Here's to the crazy ones. The square pegs in the round holes.

This is the beginning of that ad every creative knows. It is also the great-grandfather of the bane of our existence. The manifesto.

One Show Pick of the Day: Nathan Reddy

Screen Shot 2016-03-21 at 6.16.34 am.jpgThis year One Show is launching 'Pick of the Day' throughout the 2016 judging process.

Here is the latest pick from Nathan Reddy, owner and founder, Grid Worldwide, Johannesburg, South Africa.

WATCH THE VIDEO
Screen Shot 2016-03-18 at 9.14.09 am.jpgThe world's largest cruise brand Royal Caribbean International and its China operation Royal Caribbean Cruises Service (China) Company Limited, has today launched a dynamic new brand campaign.

The first ever brand campaign for delivery to the China market is titled 'Cruise Extraordinary' created in Sydney by award-winning communications agency Hulsbosch.

VIEW THE CHINA SPOT
VIEW THE HONG KONG SPOT

M&C Saatchi Asia's Ben Welsh reflect on Adfest

Ben Welsh.jpgM&C Saatchi Asia Creative Chairman Ben Welsh (pictured) was jury president for Film and Radio and this year's AdFest. Here he offers his final thoughts on what was a highly successful and well run Festival.
 
Heading up the highway from Pattaya to the airport is a good opportunity to reflect on the past week.

First thought, and one that will be the first thought for most people leaving today - Thank God it's over. Judging is always tiring, but when you judge here it's doubly so. The 'beer group pressure'* gets to you. Not just because everyone is there to have a good time, but because it's so bloody hot. You drink beer to cool down. The beer warms up. You drink faster.....
 
Had there been a stubby holder in the Innova category I'm sure it would have won. Actually, a smart stubby holder could be fun.

AdFest 2016: Suthisak Sucharittanonta

Emir_Suthi.jpgY&R creative director Emir Shafri was part of last week's AdFest Buzz team. Here he catches up with one Thailand's advertising legends, Suthisak Sucharittanonta, BBDO Thailand's Chairman and Chief Creative Officer, and asks questions about the uniqueness and flavours of Thai advertising and his opinion on the Thai market.

VIEW THE 8MIN VIDEO
AdFest Legend.jpgLo Sheung Yan, more affectionately known as Ma Yan, APAC Creative Council Chairman of J. Walter Thompson has been awarded the Lotus Legend at ADFEST: Creative Intelligence 2016.  A well deserved honour and fitting to this year's theme as he has repeatedly demonstrated intelligent creativity throughout his career.

Ma Yan has come a long way, joining China's advertising industry in 1996 with JWT, eventually becoming its Chairman of Asia Pacific Creative Council in 2013. Along the way he helped JWT garner many prestigious regional and global advertising awards. JWT Asia Pacific was named "Network Agency of the Year" by ADFEST in 2008. JWT Asia Pacific repeated this feat when it was named "Network Agency of the Year" by both Media Spikes and ADFEST in 2009. JWT Shanghai, meanwhile, was named "Agency of the Year" in 2009 by ADFEST, and "Agency of the Year" by Campaign Asia in 2011.
Network.jpgBBDO has picked up the Network of the Year gong at this year's AdFest. Offices in Shanghai, Bangkok, Manila, Hong Kong, Mumbai, Jakarta, Singapore, Wellington, Auckland, Tokyo and Dubai all contributed to their win.

Agency of the Year for 2016 was awarded to Dentsu Inc., Tokyo. The agency was also named Interactive Agency of the Year and Direct & Promo Agency of the Year.
AdFest Lotus.jpgThe 19th ADFEST wrapped up this year's four-day Festival with the final Awards Presentation at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand.
       
1,232 delegates from 60 cities in total attended the advertising creativity festival, and soaked up after international speak sessions, breakout workshops, networking events and the huge exhibition of 3,112 entries across 18 awards categories.
      
Jimmy Lam, President of ADFEST summed up, "Since when I arrived for ADFEST 2016 last Saturday, one keyword that kept occurring of this year's festival was 'Happy'. The juries are all happy with the judging process and the judging results. The speakers are all happy with how the seminars are organized. The delegates are happy with the contents of the seminars, and happy with how the two awards ceremonies have been run. All of you, are happy with the ambience as well as the food and drinks at networking parties.
AdFest Jury Presidents_edited-1.jpgThe winners of the Interactive, Mobile, Print Craft, Design, Direct, Press, Outdoor, New Director and Film Craft Lotus were announced at the end of the third day at the 19th AdFest, held at Peach, Royal Cliff Hotels Group in Pattaya, Thailand.

Grand Jury President of AdFest 2016 Jeremy Craigen, Global Chief Creative Officer of Innocean Worldwide, Seoul applauded this year's entry work by saying "overall I was really pleased with the standard of work here at AdFest. From traditional media like print and film through to the Innova lotus category, the work continued to amaze and surprise me. The real highlight for me, however, was judging for the Lotus Roots. Here, I thought the work was exceptional and totally unique to this part of the world."
Adfest-presidents-2016.jpgThe Adfest 2016 jury presidents, headed by Innocean global chief creative officer Jeremy Craigen, came together today to face the regional trade press to discuss trends and some of the great work they sat through over the last week.

The winners will be presented during two ceremonies held tonight and tomorrow night in Pattaya.

VIEW THE PRESS CONFERENCE (part one)
VIEW THE PRESS CONFERENCE (part two)
Nestle.jpgLion & Lion digital agency has won an account with Nestlé Malaysia for its Nescafé Dolce Gusto and Nescafe Mountain Wash brands. The agency will be managing the digital space with a focus on digital performance marketing, social media marketing, and influencer marketing.

Beginning in late 2015, after several pitching rounds with a number of top agencies in Malaysia,
Lion & Lion became the agency of choice due to their digital prowess. A team of ten members
from the agency demonstrated its digital and strategic expertise, and has planned a campaign to
kickoff in Q2 of 2016.

Ben and Bob's SXSW Video Diary: Day 5

Screen Shot 2016-03-18 at 3.00.08 pm.jpgClemenger BBDO Melbourne is at the SXSW Interactive Festival in Austin, Texas. Thirty thousand of the world's early adopters and decision makers will gather to decide what new technology becomes part of our culture - and what doesn't.

This year, Interactive Creative Director Ben Keenan and new head of CRM, Gayle While, will be joined by Sydney's Head of Creative Technology Brendan 'Bob' Forster and colleagues from Colenso BBDO in Auckland for the five day festival.

This is the final daily wrap from the Clemenger team at SXSW. The Interactive Festival is winding up and Music Festival is starting to heat up - or as Bob put it: "The nerds are departing and the cool kids are coming in."

VIEW THE FINAL VIDEO WRAP
FEDEX.BIRDIE (1).jpgCurious director Zia Mandviwalla has directed Fedex's new documentary campaign for BBDO Guerrero.

The branded film introduces Birdie, a successful Hong Kong businessman, the owner of Hershey's Caffettiera that distributes coffee machines and supplies throughout Asia, Hercules Coffee Lab training centre and Hazel & Hershey, the most well known specialty coffee shop in Hong Kong.

VIEW THE FILM
Emen Chong and Herbert Law Joins Publicis Shanghai.jpgPublicis Shanghai has appointed senior digital talents Emen Chong (pictured left) as Regional Business Director and Herbert Law (pictured right) as Business Director. With backgrounds from both creative agencies as well as a wide range of other marketing disciplines including digital, retail and loyalty, the two appointments reinforce Publicis China's continued drive to hire talents from diverse backgrounds to help clients lead the change.

The mandate of Chong and Law is to offer strategic and cross-disciplinary leadership to clients and support them in their marketing transformation. Chong and Law will respectively lead account management on the agency's P&G Oral Care and Heineken accounts, which Publicis Shanghai recently added to its client roster. Both based in Shanghai, Chong reports directly to David Gompel, CEO of Publicis Greater China while Law reports to Chenghua Yang, CEO of Publicis Shanghai.
American Tourister2.jpgThere was an opportunity to become the brand that patrons the idea of observing and seeing your own city better. To discover a new roadside eatery near the office. To observe the beautiful architecture that tourists seem to love but has become a blind spot to locals. There are many such local marvels that local eyes are oblivious to. This, with our aim to communicate backpacks as a feature in our everyday life, was the right space to explore. Not only to cater to our audience with a new and exciting thought, but also to be able to engage with them at varied touch points.

VIEW THE SPOT
Ben Welsh.jpgM&C Saatchi Asia Creative Chairman Ben Welsh (pictured) is jury president for Film and Radio and this year's AdFest. He is joined by all jury presidents for Innova Lotus, Integrated Lotus and Lotus Roots judging.
 
The jury presidents assemble for their last day of judging and are joined by Jeremy Craigen, this year's Grand Jury President and global chief creative officer of Innocean Worldwide, for his first day of judging.
 
We tackle Integrated first and there isn't much work in the shortlist.
 
There's even less in the final list of finalists.
 
Integration is tough, gone are the days of a great idea well executed across multiple media, now there has to be something interesting in how everything interacts - a bit like one of those horrendously complicated Scottish dances you find yourself being dragged into at a Ceilidh - if you haven't, you should.

Dao China creates a trio of short films for Alipay

Alipay.jpgThese are a trio of short films from Dao China for the Chinese digital payment giant Alipay, and their first ever film campaign created specifically for a non-domestic, international audience. The brief was to create a series of humorous spots for the Russian market, in conjunction with Aliexpress.com e-commerce platform. They were created outside a traditional agency model, and filmed entirely in Shanghai. They first launched on Alipay Global's facebook page. These are the english international versions, director's cut.

VIEW SPOT ONE
VIEW SPOT TWO
VIEW SPOT THREE
3461a78.jpgFollowing recent events, Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez (left), who has resigned, with immediate effect.

The announcement comes a week after Erin Johnson, the agency's chief communications officer, filed a lawsuit in Manhattan Federal Court alleging Martinez had made constant sexist and racist slurs over a period of time.
 
In 2015, Ingram was named WPP's Chief Client Team Officer, overseeing the Group's 45 global account teams, representing one-third of the Group's $20 billion of revenues with over 38,000 employees working on these clients.  Prior to that, Ingram was President and Chief Executive Officer of Team P&G, a position she held since 2007. She joined WPP's wholly-owned data investment division, Kantar, in 2003.
AF 1.jpgOne of the highlights of AdFest each year is the big Campaign Brief, Sweet Shop, Fin Design + Effects and The Gunnery party.

Around 250 invited guests enjoyed drinks, cool music and a spectacular sunset around the pool of the Royal Cliff Hotel.

Special thanks to our fantastic and generous sponsors - The Sweet Shop, Fin Design + Effects and The Gunnery.

AdFest_CB2.jpgAdFest_CB Party.jpg


One Show Pick of the Day: Malcolm Poynton

Screen Shot 2016-03-18 at 7.18.44 am.jpgThis year One Show is launching 'Pick of the Day' throughout the 2016 judging process.

Here is the latest pick from Kiwi expat Malcolm Poynton, global chief creative officer at Cheil Worldwide, London.

WATCH THE VIDEO

Ben and Bob's SXSW Video Diary: Day 4

Screen Shot 2016-03-18 at 6.45.32 am.jpgClemenger BBDO Melbourne is at the SXSW Interactive Festival in Austin, Texas. Thirty thousand of the world's early adopters and decision makers will gather to decide what new technology becomes part of our culture - and what doesn't.

This year, Interactive Creative Director Ben Keenan (left) and new head of CRM, Gayle While, will be joined by Sydney's Head of Creative Technology Brendan 'Bob' Forster (right) and colleagues from Colenso BBDO in Auckland for the five day festival.

It's Day 4 at SXSW Interactive and the Clemenger BBDO Team spent the day at the SXSW Trade Show. It's a showcase of brands, companies, initiatives, ideas and products that aren't even on the market yet. You can hear about it via our Wrap: Day 4.

VIEW THE DAY 4 WRAP VIDEO
AJ9A3709.jpgDay three and the final day of AdFest judging concluded with a VIP dinner sponsored by LIA last night, Tuesday 15th March for the judges, speakers and press.  

LIA has once again provided jurors with a five star experience for the power of creativity and to give back to the industry.

Jurors got treated to an evening of royalty at none other than Royal Varuna Yacht Club, bringing the yacht party landside.

Upon their arrival dinner guests got their few moments of fame by posing in front of the LIA/AdFest Red Carpet backdrop. Everyone was a star last night. Getting creative with this impromptu photo shoot started out the evening with laughs, smiles and...well FUN, thus from the beginning setting the tone for last night's VIP dinner party.

The Queen appoints Indigo Asia Production

THE QUEEN_PIC.jpgThe Queen is the creative moniker of directors Daniel Lumb and Crinan Campbell, a London based directing duo who mix a bold photographic style with efficient visual storytelling. After winning a number of international awards for their experimental film Extranjero, including the prestigious Sundance London short film title, they have been filming back-to-back for clients such as Universal pictures, Virgin Media and Samsung.

"With a name like The Queen I expected to see something different and they didn't disappoint", says Miles Johnson, managing director of Indigo Asia Production.

VIEW THE QUEEN'S SHOWREEL

 

 

Emir Shafri named creative director Y&R Malaysia

EmirShafri.jpgY&R Malaysia has appointed Emir Shafri as Creative Director; he returns to his native Kuala Lumpur after a very successful award and business winning 5 years at Y&R Singapore, most recently as Digital Lead.

Reporting to Y&R Malaysia Chief Creative Officer Gigi Lee, Shafri (pictured) brings with him a wealth of digital expertise. Having joined Y&R in 2010 as a copywriter, he rapidly rose through the ranks to head the agency's digital division. Since then, the digital team has tripled in size and the creative department has significantly expanded.

Shafri and his team contributed to a number of new business wins including TAFEP, MOM, and EXNESS as well as playing a significant role in Y&R Singapore's recent renaissance: being named Singapore 'Creative Agency of the Year 2015', bringing home a Cannes Chimera, winning the coveted SXSW Interactive Innovation Award and being the region's most awarded agency for mobile at Spikes Asia.

Pat Baron at AdFest: It's complicated

Pat Baron Thailand Adfest 2016 Branded Content Jury sml.jpg Pat Baron Executive Creative Director McCann Melbourne Adfest Branded Content and Entertainment Media Jury 2016 (pictured kneeling). Here he reflects on the first few days of judging.
 
Scheduled for two days the Adfest 2016 Media Branded Content and Entertainment jury needed three and then some. The variety, complexity and scale of entries into this category, was a challenge. A knowledgeable and distinguished jury composed of Josy Paul Chairman CCO BBDO India, Sokichi Nakazawa EM Hakuhodo Japan, Sarnchatt Chansrakao MD Dentsu Thailand, Evan Teng MD JWT Taiwan, Georg Warga CD Director Founder Goodstein Shanghai, Darren Watson ECD APAC Fitch Singapore first had to answer this question. What exactly is branded content and entertainment?
bkkhires.jpgJ. Walter Thompson Bangkok has deepened its creative bench, adding four highly-awarded leaders with Theerapol "Tim" Koomsorn and Vasan Wangpaitoon as Executive Creative Directors, Sunny Ng as Group Creative Director and Yee Kiang Tan as Creative Director.

"We welcome these wonderful additions, who bring creative firepower, new energy and a new dynamic to our expanding team," said Parattajariya Jalayanateja, Managing Director of J. Walter Thompson Bangkok.

Photo caption L-R: Vasan Wangpaitoon, Theerapol Koomsorn, Sunny Ng, Yee Kiang Tan
Mercedes Benz.jpgThe iconic Mercedes-Benz E-Class has completed 20 years in India. It remains as revered now, as it was 20 years back and is still by far the highest selling luxury sedan in India. To celebrate 20 years of this Star in India, Mercedes-Benz launched an intriguing 360-degree brand campaign, 'Wish Upon A Star'.

Conceptualized by Creativeland Asia, the campaign is engineered to spread the fascination associated with the E-Class, not just among the patrons and the potential customers, but amongst millions of fans across the country.
Masis SOS.jpgOgilvy & Mather Hong Kong has developed an S.O.S. Network for Maxis enabling people to communicate. The Maxis S.O.S Network is a portable, battery powered mesh network that keeps people connected during disasters. Any smartphone on any service provider can connect, allowing users to send messages and photos to anyone in the vicinity.

VIEW THE CONCEPT
Revital.jpgRevital H is one of the top 10 brands in the vitamin and dietary supplement category and enjoys great popularity and loyalty amongst its consumers. As part of the brand's future growth plan, it has unveiled a new campaign featuring youth heartthrob and captain of the Indian cricket team Mahendra Singh Dhoni.
 
For Revital H's next leap, it was imperative to further enhance its relevance and be seen as a partner in good health offering not just physical energy but also mental agility. The need was for a persuasive and well differentiated messaging delivered through a brand endorser who strongly personifies both physical fitness and mental alertness. With that intention, the most successful Indian cricket captain MS Dhoni was roped in as Revital H's brand ambassador.

VIEW THE SPOT

Ben and Bob's SXSW Video Diary: Day 3

Screen Shot 2016-03-17 at 8.19.34 am.jpgClemenger BBDO Melbourne is at the SXSW Interactive Festival in Austin, Texas. Thirty thousand of the world's early adopters and decision makers will gather to decide what new technology becomes part of our culture - and what doesn't.

This year, Interactive Creative Director Ben Keenan (left) and new head of CRM, Gayle While, will be joined by Sydney's Head of Creative Technology Brendan 'Bob' Forster (right) and colleagues from Colenso BBDO in Auckland for the five day festival.


Day 3 sees the boys filming from a pedicab (apparently it's the way to get from one end of Austin to the other).

VIEW THE DAY 3 WRAP VIDEO
Dig-Log.jpgSuda Lab Tokyo, a creative laboratory of Hakuhodo, has developed Dig-Log, a new IoT device that visualizes the amount of energy expended in shoveling snow and uses gamification to make this menial task fun to keep doing. Dig-Log is Suda Lab's fourth project.

The product of a collaboration between Suda Lab, the HACKist team of Hakuhodo DY Group company Hakuhodo i-studio, and Professor Seiji Kamimura of the School of Engineering at Nagaoka University of Technology, located in the Niigata Prefecture snowbelt, Dig-Log is an pressure sensor-fitted IoT device that can be attached to existing snow shovels. It calculates the weight of shoveled snow and calories burned, and records the data in visual form in a dedicated smartphone app.
Stirred.jpgCancer can be conquered and HCG, a leading name for cancer care in India, celebrated the occasion of Cancer Survivors Day in 2015 with powerful messages of hope sent out to thousands of cancer patients, survivors and their families.
 
Recognizing the need to instill the spirit of "never say die" in cancer patients, Bangalore-based agency Stirred created for HCG, a multi-media campaign, "SelfV", which featured actual cancer survivors.

VIEW THE FILM
Airtel.jpgOver the last few months the ubiquitous Airtel girl has become synonymous with the launch of 4G in India. Loved, trolled, debated and discussed in equal measure she has gone on to become one of the highly salient brand advocates in recent times.

As the competition gets ready with 4G rolling out in the country, Airtel has moved on to delivering the power of 4G speed to the far reaches of the country. It is an important phase in the Airtel 4G campaign and Taproot Dentsu thought it would be interesting to get a tongue-in-cheek spin on her character, showing her now trying to take a break from 4G advocacy but ending up finding the brand's influence preceding her.

VIEW SPOT ONE
VIEW SPOT TWO

Mourning.jpgOur Earth is suffering. More pollution, trash everywhere, dirty areas, less trees, etc. The idea behind this poster by Cheil Kazakhstan was to commemorate the up and coming Earth Day on April 22.
 
Through using a well known symbol - like how most countries express they are mourning by flying their flags at half mast - they communicate and create conscience about the care and love of our planet.

The nature and our planet is in mourning, and they have its own way to reflect it.
 
Credits - Creative Director, Copywriter: Juan Pablo Valencia. Art Directors: Juan Pablo Valencia, Olga Cheglakova. Account Manager: Timur Grigoryev. Client: Kazak Geographic Society. Client Responsible: Tatyana Orlova.

Paint your home with natural colors

Forest.jpgWith the revolutionary technology Nano Crystal Color, Samsung SUHD TV transmit a wide range of natural colors, which allows you to enjoy a much more rich and vivid picture in each frame.

This print campaign ran in a special magazine dedicated to Home & Interior Design, and has already been awarded at Epica-Awards, and published at Lurzer's Archive and Communication Arts magazines at the beginning of this year.

In other words, you can "Paint your home with natural colors".

Credits - Creative Director, Copywriter: Juan Pablo Valencia. Art Directors: Juan Pablo Valencia, Nurlan Satarov. 3D Illustrator: Nurlan Satarov. Team Account Leader: Lily Badayeva. Account Manager: Zarina Mussina. Client: Samsung SECE. CE Marketing Part Leader : Arseniya Filipenko. Marketing Specialist: Aliya Shaimerdenova.
HK Express.jpgHK Express, Hong Kong's low-fare airline, has just launched its first social media campaign in Mainland China.

Started by revealing the "secrets" of the extra charges hidden in the airfares of full-service airlines, HK Express shows Chinese travelers how they make them pay for services that are actually used by other people.

VIEW THE SPOT

Mei Lian, Nicky, Dinesh.jpgDentsu Aegis Network Malaysia has made three key senior appointments to its group management team.
 
Nicky Lim (pictured centre) has been appointed as the Country Chief Executive Officer of Dentsu Aegis Network in Malaysia, succeeding Margaret Lim who has retired after a 46-year career in the advertising industry.
 
Nicky, armed with over 20 years of experience in the advertising industry, joined Dentsu Aegis Network in March last year as Chief Operations Officer, as part of Margaret's succession planning. Prior to that, he held key local and regional business and functional positions in Geometry Global, McCann and Grey Group.
IOAA outdoor terrace 04.jpgIndia has 12 shortlisted entries in the Press category led by Taproot Dentsu for their work for the Indian Outdoor Advertising Association. Indonesia and Thailand follow closely with 11 shortlists each.

India has also scored well in the Print Craft Lotus with an impressive 18 shortlists, followed by Thailand with 16 and Japan with 9.

In the Promo category Japan leads with 11 shortlists followed by Thailand with 7 and South Korea with 4.

VIEW THE PRESS LOTUS SHORTLIST
VIEW THE PRINT LOTUS SHORTLIST
VIEW THE PROMO LOTUS SHORTLIST
FRENCH HORN.jpgIndia hauls in 16 finalists at the shortlist stage in the Outdoor category at AdFest with 7 going to Taproot Dentsu and 6 to McCann Worldgroup. Thailand follows with 13 finalists and Indonesia with 11.

In the Mobile category Japan has 4 finalists followed by China with 2 and Hong Kong with one.

Indonesia scores 5 finalists in the Radio category followed by Vietnam with two with Japan and Hong Kong with one each.

VIEW THE OUTDOOR LOTUS SHORTLIST
VIEW THE MOBILE LOTUS SHORTLIST
ADFEST_2016_FINALIST_RADIO_LOTUS.pdf 
VMLAlex GuimaresCamila MartinsRPSingh.jpgVML Singapore has strengthened key leadership across multiple service verticals, welcoming RP Singh (pictured right) as Head of Regional Media, Projects Director Alex Guimares (left), and Camila Martins (centre) Director Consumer Insights & Analytics Singapore.

Leading VML Singapore's regional media team, Singh brings with him 15 years of digital and new media experience. He is tasked with growing VML's paid media practice, in terms of both revenue and expertise. Singh has played a key role in shaping the digital fortunes of many brands including P&G, Lufthansa, Pepsico, Tourism New Zealand, HSBC and Ford. Having been involved in multiple award winning campaigns across APAC, he is also a renowned digital marketing trainer. Over the last 5 years he has trained over 2,000 marketers, and has mentored 'The Curious Digital Marketer' publication. He also chairs Content Marketing Summit Asia, the region's first ever & largest content marketing conference.

Ben Welsh reflects on film and radio at AdFest

Ben Welsh.jpgM&C Saatchi Asia Creative Chairman Ben Welsh is jury president for this year's Film and Radio categories at AdFest. Here he reflects on the first few days of judging.

I like AdFest. It's much more down to earth than Cannes. A lot of the work that wins here wins at Cannes. Judging isn't that different either - locked up in a dark room all day looking at a lot of crap work, hoping you'll come across a gem or two - then the drinks that follow in the evening. The biggest difference - no rose!

No, the biggest difference here is the fascinating journey you take exploring the region's rich cultures. There's a new category called Lotus Roots which celebrates this and I kept finding myself wondering if what I was watching had been entered in Roots.
Eye play the piano.jpg12 entries from Japan have made the cut at the shortlist round of the Interactive Lotus category. Japan has also scored an impressive 20 finalists in the Media Lotus shortlist and four in the New Director Lotus.

Indonesia and Thailand have both scored two finalists each in Interactive whilst China, South Korea, Hong Kong, The Philippines, India and Kuala Lumpur have been shortlisted once.

In Media Thailand and India have 6 shortlists each.

Out of the 8 finalists in the New Director Lotus category Japan has scored four finalists.

VIEW THE INTERACTIVE LOTUS SHORTLIST
VIEW THE MEDIA LOTUS SHORTLIST
VIEW THE NEW DIRECTOR LOTUS SHORTLIST
Gin no Sara.jpgAdFest has announced the finalists for Film Craft, Film and Effectiveness. Japan has scored 16 finalists in the Film Craft Lotus shortlst and 16 finalists in the Film Lotus category.

Thailand nets 9 shortlists in the Film Lotus category and 7 in the Film Craft Lotus category. Taiwan scores 4 finalists in the Film Lotus category and South Korea nets 6 finalists in the Film Craft Lotus category.

Finalists in the Effectiveness Lotus category include two from The Philippines and one each from Thailand, Singapore, Hong Kong and India.

VIEW THE FILM CRAFT LOTUS SHORTLIST
VIEW THE FILM LOTUS SHORTLIST
VIEW THE EFFECTIVENESS LOTUS SHORTLIST

APAC Tambuli Awards extends deadline to April 8

Thumbnail image for APAC Tambuli Official Logo 2016.jpgThe Asia-Pacific Tambuli Awards has extended its deadline to Friday April 8, 2016. Additional fees apply for all late entries submitted between March 29 and April 8. Conference and Awards night will be held on May 31, 2016 in Manila. Entry forms may be downloaded here.

The APAC Tambuli Awards honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

AdFest 2016 kicks off with 'Creative Intelligence'

ADFEST 2016 (1).jpgAdFest 2016 opens its doors to delegates on Wednesday, 16th March at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand. This four-day advertising festival celebrate and inspires the industry of creativity through it's outstanding speaker sessions, workshops and Lotus awards ceremony.

The theme of AdFest 2016 'Creative Intellligence' seeks to astonish, disrupt, transform and engage creative professionals everywhere to produce great ideas that challenges the boundaries of innovation in the new digital age.
Green newspaper.jpgJapan has scored 29 finalists in the Design category at AdFest, 18 of which are attributed to Dentsu. China and Bangkok follow with 7 finalists each at the shortlist stage of AdFest, currently underway in Pattaya, Thailand.

Japan also leads the way with 20 finalists in the Direct category followed by Thailand with 11 and China with 8.

Japan leads again with five finalists in Branded Content & Entertainment with Tokyu Agency, Dentsu, TBWA\Hakuhodo, Taiyo Kikaku and ADK Japan all earning a shortlist spot each. Taipei has two finalists both from ADK Taiwan for Uni Noodle's "House of Little Moments", China has two finalists and Bangkok one.

VIEW THE BRANDED CONTENT & ENTERTAINMENT LOTUS SHORTLIST
VIEW THE DESIGN LOTUS SHORTLIST
VIEW THE DIRECT LOTUS SHORTLIST

Marcus Tesoriero: Judging in the tropics

AdFest Marcus Standing.jpgMarcus Tesoriero is creative director at tech-driven CX, creative and media agency Affinity, Sydney and he is a juror for Interactive and Mobile at AdFest in Pattaya, Thailand. He writes exclusively for Campaign Brief.

It's been a good decade since I last visited Thailand, but I get the feeling this expedition isn't going to be like my visits of the past. Wild, hedonistic full moon parties fuelled by jungle juice on the beach have now been replaced with strong coffee and satay sticks in a hotel convention room, followed by a few quiet drinks at the bar before bedtime. But hey, I can think of rougher work trips.
56ca43ea08651 (1).jpgThe third wave of finalists for the 37th AWARD Awards has been announced today across five categories: Branded Entertainment & Content, Radio, Digital and Craft in Advertising - Digital and Branded Entertainment & Content.

By category, those agencies with the most finalists include:

●    Branded Entertainment & Content: Y&R New Zealand with four finalists followed by Leo Burnett Sydney and J. Walter Thompson Sydney each with three;
●    Craft in Advertising -  Branded Entertainment & Content: Special Group and Arnold Furnace with one finalist each;
●    Digital: Clemenger BBDO Sydney with four finalists followed by Clemenger BBDO Melbourne, Leo Burnett Sydney, Special Group and M&C Saatchi each with three finalists;
●    Craft in Advertising - Digital: Whybin/TBWA Sydney with two finalists;
●    Radio: Clemenger BBDO Wellington with eight finalists followed by Clemenger BBDO Melbourne, GPY&R Melbourne and Marketforce each with four finalists and The Brand Agency with three finalists.

VIEW THE FULL LIST OF FINALISTS
JURY LINE-UP.jpgAdFest is pleased to announce that some of the world's most celebrated creative professionals will be joining AdFest 2016 as jurors including 57 professionals from 18 cities: Auckland, Bangkok, Beijing, Beirut, Colombo, Dubai, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.

Introducing the jury panel for Film & Radio Lotus:
·         Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney (Jury President)
·         Erick Rosa, Executive Creative Director, MullenLowe Singapore, Singapore
·         Jennifer Hu, Chief Creative officer, Ogilvy & Mather Taiwan, Taipei
·         Joo Yu Kyung, Creative Director, Innocean Worldwide, Seoul
·         Malek Ghorayeb, Regional Executive Creative Director, Leo Burnett MENA, Beirut
·         Santi Suwanvalaikorn, Founder & Executive Creative Director, Youngsanti, Bangkok
·         Yoshimitsu Sawamoto, Executive Creative Director, Dentsu Inc., Tokyo

Ben and Bob's SXSW Video Diary: Day 1 - 2

Screen Shot 2016-03-15 at 1.21.36 pm.jpgClemenger BBDO Melbourne is at the SXSW Interactive Festival in Austin, Texas. Thirty thousand of the world's early adopters and decision makers will gather to decide what new technology becomes part of our culture - and what doesn't.

This year, Interactive Creative Director Ben Keenan (right) and new head of CRM, Gayle While, will be joined by Sydney's Head of Creative Technology Brendan 'Bob' Forster (left) and colleagues from Colenso BBDO in Auckland for the five day festival.

Here are the wraps from their first two days at the festival. Ben has been Periscoping throughout the day (follow him @ClemsMelb) and the team is uploading content each evening at the Clemenger BBDO SXSW 2016 YouTube channel.


Day One: When Bob's (above, right) luggage finally arrived (but he still felt the need to buy the t-shirt), we began to explore Austin. Apparently you now have to carry your guns in plain sight in Texas - the old shoulder holster is now a no-no.

VIEW THE DAY 1 WRAP VIDEO
VIEW THE DAY 2 WRAP VIDEO
Team Swachh Logos (White BG)-02.jpgHappy Creative Services Bangalore contributes two design projects to the Team Swachh initiative: Brand Logo and Identity; and the creation of a play-based school kit called the Team Swachh Action Kit. Happy won these design mandates after a multi-agency pitch held in Delhi by WASH United, a Berlin based non-profit organization, and UNICEF India, who have jointly initiated Team Swachh.
Rocky Handsome.jpgEveryone knows you can pre-book a ticket to see your favourite movie. But did you know that you could pre-book the trailer? With such an innovation, Digi Osmosis, the newly incepted mar-tech agency in partnership with John Abraham and Azure Entertainment, expect to take Rocky Handsome to new heights with a unique digital campaign. In Rocky Handsome, John Abraham, who is also the producer, plays the role of the lead character.

Earlier this year, Digi Osmosis had carried out an event with Twitter and Rocky Handsome. Every person who tweeted with a certain hashtag received a personalised Rocky Handsome poster and with a small message that went with it. A teaser link was also attached to that, which became instrumental in driving impressions to nearly 1.1 million.
Hennessy.jpgDDB Shanghai and DDB Paris work collaboratively to launch a new brand campaign for Hennessy X.O, which aims to make the brand more exciting for a new generation of luxury spirit drinkers.

Showcasing a modern, contemporary, new-lux spirit, the campaign features the tagline "Each drop of Hennessy X.O is an Odyssey. Don't wait to experience greatness."

VIEW THE FILM
ADFEST 2016 ANIMATION.jpgWith just a day to wait before AdFest 2016 gets underway in Thailand, AdFest has unveiled this year's animation created by Tohokushinsha Film Corporation in Tokyo together with Sizzer Amsterdam.

The film was directed by Shinichi Yamamoto from Omnibus Japan, which is Tohokushinsha's in-house digital production house. 

VIEW THE ANIMATION

Yamamoto said, "I was inspired by the polyhedron graphic created by Design Army in Washington DC to bring the theme of AdFest 2016, "Creative Intelligence", to life. I developed and located this mass and closed object, which symbolizes the brain, to express space around us and created a world that spreads outside with design elements: a closed world in the polyhedron graphic and an outer world around us.
Rahul Guha.jpgBolstering senior management, Rahul Guha has been appointed by DDB Mudra Group as President of TrackDDB.

Guha (pictured left) has been in the industry for over twenty-four years, and has worked across varied industries from software consultancy, e-business consulting, digital, one-to-one marketing to advertising. Guha is also a passionate leader, practitioner and a great believer in the power of integrated communication by leveraging customer insight, technology and creative expression.

Prior to joining DDB Mudra Group, Guha was associated with Wunderman International for over five years as India head. Before joining Wunderman, he led Interactive business across WPP, Interpublic and Havas group of agencies.

Guha has rich experience in strategizing, guiding and successfully implementing digital marketing, interactive marketing, loyalty programs and integrated communication solutions for leading global and local brands. In the past he has been associated with brands like Lacoste, Levi's, Adidas Originals, Ford, Maruti Suzuki, HSBC, Bharti AXA, Tata AIG, Reckitt Benckiser, Cadbury, GSK Consumer Health, GSK Oral Care, BBC Worldwide, Shoppers' Stop, Microsoft, Nokia, DELL, Telstra, Tata Communications to name a few.
Cadell & Doctoroff.jpgThe Asia Pacific Tambuli Awards was ahead of its time. Even before the trend on advertising for good became popular over the past few years, the Tambuli has championed the idea of honoring brands that do good and do well since its launch in 2005. Charles Cadell, Asia Pacific President of McCann Worldgroup, and APAC Tambuli Awards Overall Jury chairman for 2016 (pictured left) says that the platform of human good is globally accepted today "as a critical piece of the marketing communication mix for all clients as their customers demand their preferred brands play a socially responsible role in the world."

Tambuli Overall Executive Jury member Tom Doctoroff, CEO Asia Pacific, J. Walter Thompson (pictured right) opines that "advertising for good" is here to stay. He says that "advertising for good is fundamental because it provides a higher order purpose, beyond transactional commercialism, for clients and agency leaders alike. However magic happens when "do good" aligns with a long-term brand motivation that is rooted in both a unique brand offering and insight into consumer motivations. Brand "purpose" - a desire to make the world a better place -  evaporates into non-differentiation unless timeless principles of marketing are adhered to. So, yes, "advertising for good" is here to stay but it needs to be consistent with rock solid brand building principles. That's why the APAC Tambuli awards are here to stay."
Philippines.jpgAt the Ad Summit Pilipinas, the country's largest advertising festival, BBDO Guerrero won Kidlat Agency of the Year for the second year running. And won the Grand Kidlat (Best of Show) for the Department of Tourism's "Photofails" campaign. The Department of Tourism was also named Advertiser of the Year.

Chairman of the Jury, Raoul Panes of Leo Burnett, said the prize was given by a unanimous decision of the judges. They included members of the country's leading agencies as well as Joji Jacob of DDB Asia Pacific and Ted Lim of Dentsu Asia Pacific.
Pechat.jpgmonom, a product innovation team at Hakuhodo Tokyo, has created its third independently developed product: a button-shaped speaker called "Pechat" that gives teddies everywhere the power to talk.

Pechat is a button-shaped speaker jointly developed by monom with HACKist, a digital creative lab of Hakuhodo DY Group company Hakuhodo i-studio. Attach Pechat to your child's favorite teddy, control it with the dedicated smartphone app, and the teddy really seems to talk. Pechat can be used in many different ways. Share secrets with your child. Sing songs together. Suggest she take a nap. Read him a story. This next-generation toy is a new communication tool for parents and kids and a fun parenting aid.

Hada Labo partners with bluemarlin Singapore

HadaLabo_PressRelease_Bm-01-01.jpgMentholatum Singapore (a Rohto Company) has appointed bluemarlin Singapore as its creative agency for its No.1 hydrating skincare brand Hada Labo. The team at bluemarlin Singapore have been tasked with the development of a compelling brand campaign idea for 2016 to re-assert the iconic brand's leadership in hydration in a national campaign for Singapore.
AAEAAQAAAAAAAAJdAAAAJDcyYjlkODRmLTA4OWEtNGMxNi1iMDliLTdlOTE4NjhmODhjMA.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matt Cramp, associate creative director, Arnold Worldwide, Boston.

BEST TV
Best - UbiSoft: Yesterday. Having wasted a large chunk of my childhood on video games, this ad is an obvious favourite. It manages to extract believable emotions out of CG characters - never an easy task. And with the extraordinary amount of money at stake when launching these products, the level of difficulty in this category is off the scale. It sure beats Space Invaders. READ MORE...
Redraw The Balance Lead Image.jpgExactly one week on from International Women's Day a new film has launched which reveals the reality of gender stereotyping amongst primary school children for

The pro-bono film has been made for the Inspiring the Future charity by leading creative agency MullenLowe London.

WATCH THE FILM
yda.jpgThe Young Director Award (YDA), one of the most prestigious competitions in the advertising calendar, has announced that entries for the 2016 Awards are now open with the deadline falling on Sunday, May 15.

The YDA, organised by the Commercial Film Producers of Europe [CFP-E], began in 1998 and has seen scores of dedicated, ambitious and most of all talented directors recognised at its flagship award show held in Cannes during the Cannes Lions International Festival of Creativity.

ENTER NOW
SONG WIG.jpgParty, Tokyo has created the "Song Wig" made entirely of cords and earphones to make it easy to listen to music.

VIEW THE SPOT
YOUNG LOTUS TEAM ARRIVE.jpgAdFest has welcomed fourteen young creative teams to Thailand to participate in the 2016 Young Lotus Workshop, hosted by Hakuhodo.

The teams will represent 14 cities: Bangkok, Colombo, Dhaka, Dubai, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Shanghai, Singapore, Taipei and Tokyo. This is the first time AdFest has welcomed a team from the Middle East to attend the Young Lotus Workshop.

The theme of this year's workshop is: 'You can leap higher than you think', and over the next two days, mentors from Hakuhodo will share their knowledge with the 14 Young Lotus teams, helping them refine their creative process to come up with truly innovative ideas. At Hakuhodo, this process is called 'Creative Alchemy', a magical method to come up with unexpected and brilliant solutions.
Skybags.jpgSkybags, the youth bags brand from the house of India's leading luggage company, V.I.P Industries has launced its latest backpack collection. The campaign was unveiled by Bollywood heartthrob and Brand Ambassador Varun Dhawan.

Dhawan presented the 'Backpack Collection 2016', which offers latest designs, vibrant colors and never-seen-before prints. Screening the TVC which is conceptualised and created by Law & Kenneth | Saatchi & Saatchi, the film features Dhawan showcasing the collection. Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

VIEW THE SPOT
Pepmelt2.jpgStepping up its focus in consumer healthcare business and building its presence in the digestive remedies category, Sun Pharma's Consumer Healthcare business is rolling out a novel ayurvedic digestive care product called Pepmelt. This is an innovative product available in novel mouth-melt granules format.

VIEW THE SPOT (in Hindi)
YiChung Tay CEO VML China.jpgVML China has been ranked at number 1 in 12 categories - including Overall Digital Agencies' Performance - in R3's Agency Scope China 2016 major survey of client marketers.

R3's report is generated based on in-depth face-to-face interviews, conducted with senior marketing decision makers from China's top marketing companies. The findings provide comprehensive data and insights to help agency networks and marketers forecast and benchmark their businesses.

According to R3's latest Agency Scope findings, VML has been ranked number 1 in 12 categories:

No 1 Overall Digital Agencies Performance Ranking with Highest Client Satisfaction.
No 1 Knows how to build a Cohesive Digital Ecosystem
No 1 Proactive Offering Branded Content
No 1 Original Creative Thinking/Ideas
No 1 Effective Creativity
No 1 Strategic Planning
No 1 Insightful Reporting & Analytics
No 1 Use of Research in Developing Strategy
No 1 Strong Technical Capabilities
No 1 TV Production
No 1 Transparent Financial System
No 1 Collaborates well with Other Agencies
Leo Tsui.jpgFurther strengthening its senior management line-up and ramping up its social-commerce solutions offering, DDB Group Hong Kong has hired Leo Tsui as Head of Tribal Worldwide Hong Kong and Head of Digital, DDB Group Hong Kong.

The news comes hot on the heels of Carol Lam's appointment as Chief Creative Officer and Managing Director for the agency.

Reporting directly to Lam, Tsui (pictured left) will further innovate the agency by developing more creative, compelling and comprehensive digital solutions for clients, including a new breed of social-commerce services. Also working closely with Jeff Cheong, President of Tribal Worldwide Asia, Tsui will tap into Tribal's pool of 35 technologists, to provide 'best in class' mobile and social commerce solutions for clients.
Sign of Death 1.jpgEvery year many pilgrims drown in one of the largest religious gatherings in Sri Lanka the annual Poson festival. AIA, as protectors of life wanted to prevent this crisis. The root cause of this problem was seen as ineffective warning signage. So, TBWA Sri Lanka created a simple 'Gokkola' (coconut leaf) barricade to mark off all hazardous bathing spots. It is a decoration usually used to adorn funerals in Sri Lanka and it successfully deterred pilgrims from bathing in danger zones. Thanks to AIA, not a single case of drowning was reported this year!

Mind the gap. The advertising tango.

DAMON-GAP.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Music is what happens between the notes." - Claude Debussy

I was watching Birdman the other night. It is a beautiful film.

One of the central themes for me is the gap between the internal and external reality we all have. What you think you are and what you think you should be. Where you are and where you want to go. What you are willing to risk? Everybody telling you something is a shit idea but you still believing in it. The film plays with this idea of human spaces and gaps and shows how they are necessary to create anything of creative value.
Dubai Lynx.jpgCheil MENA has scooped the Digital & Interactive Design Grand Prix at Dubai Lynx 2016 for its KalimaLock app for Samsung, which aims to revive the use of the Arabic language, especially among younger audiences.

Cheil's app works like a smart lock feature on a phone. In order to unlock the screen, the user must connect dots that correctly form the Arabic word on the touchscreen. When the dots are connected correctly and a word is spelled out, the meaning of the word in Arabic and English appears on screen, along with its pronunciation, before the device can be used.

The KalimaLock application teaches users to write words in Arabic, as well as providing their meanings and connotations in both Arabic and English. The app is available on the Samsung Galaxy store and Google Play and is compatible with Galaxy smartphones and tablets.

The app launched to coincide with Arab Literacy Day in 2015 which is celebrated across the region on January 8th every year, commemorating the creation of the Arab Network for Literacy and Adult Education in 1970 by the Arab League.

The average literacy rate in the Arab World is around 78 per cent, the number of illiterate people is approximately at nearly 97 million. The use of classical Arabic has also witnessed a decline according to recent studies among school children.

At the awards show JWT was named Network of the Year and Impact BBDO was named Agency of the Year.
Grand Axis.jpgNew Zealand: At a sell-out event at the Viaduct Events Centre in Auckland last night, emceed by fantastically funny comedienne Urzila Carlson, 800 advertising types came together to celebrate the industry's best creative work from the past year.

The highly coveted Grand Axis was awarded to Saatchi & ASB-CK-1D-thumb-400x225-196249.jpgSaatchi for its simple to use but sophisticated tech piece "Clever Kash" created for ASB Bank.  The cute elephant money box allows children to physically experience money in our "non-cash" society and was a hit with all judges.  The trophy will sit alongside the Grand Prix awarded in Digital & Interactive and a further five Gold Axis awards in Innovation, User Experience Digital Craft, Product Design Non-Tech, Design User Experience and Tech Driven Creative.
McDonalds.jpgA new McDonald's commercial features a son coming out to his father in a touching and emotional execution from Leo Burnett Taiwan. The 90 second commercial shows the son communicating to his dad via a McCafe coffee cup message.

VIEW THE SPOT
Fan Ng.jpgAfter a 10-year relationship between Saatchi & Saatchi China and Mondelez, Saatchi & Saatchi will be Mondelez's lead agency for all gum and candy brand strategy and creative work in the APAC region and locally, with the operation headquartered at Saatchi & Saatchi China.

The relationship started in 2006 when Saatchi & Saatchi China began strategy and creative work for brands like Prince, Ritz, Uguan, Pacific and Choclairs. In 2012, Saatchi & Saatchi Shanghai successfully launched Stride for Mondelez in China, where Stride enjoyed an impressive sales record and quickly went from an unknown to one of the most popular brands in China. The new slogan, "Just Can't Stop It" became one of the most loved and widely repeated phrases among young consumers, fueling continued brand growth.
SC Asset.jpgSC Asset Corporation PLC is a real estate development corporation committed to perfection and customers' satisfaction with creativity and attention to every detail.

With its strategic plan in 2016 to launch a series of products under the brand "Grand Bangkok Boulevard" (GBB) and the fact that the company was awarded the best developer by Thailand Property Award last year, SC Asset has officially started to develop a strong branding communication for GBB in order to differentiate the brand from their competitors and to become top of mind in the luxury home segment.

VIEW THE FILM
Ng Heok Seong.jpgMcCann Worldgroup Malaysia has appointed Ng Heok Seong to the Chief Creative Officer role.

Ng (pictured left) brings over 25 years of experience in brand communications and returns to Malaysia from Dentsu Singapore.

He has won over 130 international advertising awards at Cannes Lions, the One Show, D&AD, London International, New York Festival, Award Awards, AdFest, Spikes as well as the Effies and Asian Marketing Effectiveness & Strategy awards.

Sean Sim, McCann Worldgroup Malaysia CEO said, "I'm delighted to have Seong on board as he is a great creative partner and leader. His presence will push our creative standards to a much higher level. Seong is also an excellent people person and will be a fantastic mentor and coach for our young talent."
TSS_Axis2016 (1).jpgInternational production company, The Sweet Shop has been named Production Company of the Year for the fifth consecutive year at last night's New Zealand Axis Awards.

Held at the Viaduct Events Centre in Auckland and celebrating the country's best creative work over the past year, The Sweet Shop enjoyed a highly successful night to kick-start the year.
MaxisSOS.jpgOgilvy & Mather Hong Kong and leading Malaysian communications network Maxis, have developed and launched a one-of-a-kind portable communications device that allows people to call for help when power supplies or cellular activity has been affected during heavy monsoon rains and flooding.

The SOS device is safe, reliable and easy to use and can be set up within minutes in a flood-affected area, which provides an interim solution until normal telecoms infrastructure is restored.

VIEW THE CONCEPT
Brandon Loh.jpgSeven Sunday Film showcases some of the latest work directed by burgeoning new talent Brandon Loh. Over the past few months Loh has been busy in the region and has turned out three exceptionally well-crafted films that are a credit to his ability with talent direction and skill in creating a unique mood and tone for each of his films.

Seven Sundays continues it's ongoing collaboration with Loh and to support him as an exceptional young filmmaker and Asian grown creative talent. Loh approaches his work with enthusiasm, dedication and a deft creative touch that brings a visual strength and uniqueness to his films, and combined with Seven's commitment to crafting great films they are excited for what the future will bring for this talented film maker.

VIEW BRANDON'S REEL
Kookup.jpgLookup, the free chat-based local commerce app has launched its innovative new campaign called 'Ab Chat Se Karo Kuch Kaam Ki Baat' which makes use of chat-based emojis for the first time in India. The outdoor advertisements of Lookup quirkily leverage the universal appeal of popular chat-based emoticons to convey the simple message that no matter what you need, you can order it within minutes on chat. 'Ab Chat Se Karo Kuch Kaam Ki Baat' has been conceptualised by Happy Creative Services India.

The OOH advertising posters of the campaign play on the popular connect that chat-based emojis have with the smartphone generation. They have used the symbol for eggplant, for instance, to signify groceries, while the mobile phone emoji is used to subtly hint at consumer electronics. The campaign also encompasses radio spots which establish the convenience of chat-based commerce through endearing conversations between a mother and her son.

LISTEN TO THE CAMPAIGN
FutureLions_72dpi.jpgAKQA has today announced the call for entries to the official Cannes Lions International Festival of Creativity global student competition, Future Lions, by inviting all students to 'Start Something'.
 
A global celebration of bold and progressive thinking, Future Lions has now launched the careers of over 60 of the most talented creatives. The brief: connect audiences to an idea from a global brand in a way not possible  three years ago. There are no boundaries or restrictions on which industries or media are chosen. The deadline for entries is 6 April 2016 at 18:00 GMT.
 
Says Ajaz Ahmed, CEO, AKQA: "From encouragement flows courage. With Future Lions we are encouraging the next generation to dream big and soar high. The winning teams are the ones that nourish creativity through curiosity and unleash the inner fire of their imagination."
 
With a focus on ideas that move the world, AKQA is proud to announce Google as the official partner for Future Lions. Google will host a live Hangout for students called 'Ask The Judges' on 15 March 2016 at 15:00 GMT. In addition, AKQA group creative director Ian Wharton will provide guidance through 'Think with Google' - a source of insights, trends and research.

AdFest releases full program for 2016 festival

ADFEST UNVEILS FULL PROGRAM (1).jpgAdFest has announced the final sessions that will complete a spectacular four-day line-up of speakers, workshops, networking forums and parties next week at AdFest 2016, which kicks off next week on Wednesday 16th March.

Delegate Passes to next week's festival can be purchased at www.ADFEST.com.
AndrewCrombie.jpgRetail and brand consultancy FITCH has appointed Andrew Crombie's to the role of Regional CEO, South East and North Asia. Crombie (pictured left) will lead business growth across the region from the consultancy's Singapore hub. Reporting into Worldwide CEO Simon Bolton, he will work closely with China General Manager Nikki Lin to expand opportunities in that market.

Crombie takes over from Ian Bellhouse, who is moving on to a new venture. UK born and Australia-­‐raised Crombie has spent the last 25 years working in Singapore, Taiwan, Hong Kong and Malaysia in regional and global roles for agencies including Batey Ads, Ogilvy, FCB and Havas.
Xaxis.jpgXaxis Singapore, a programmatic media and audience platform, has launched Xaxis Radio, a programmatic buying product new to the APAC region. Through Xaxis Radio, advertisers can execute at-scale digital radio buys across inventory from more than 90 local broadcasters and top-tier Internet radio pure-players, including MediaCorp, Astro and iRadio networks. 

Xaxis partnered with digital audio companies Triton Digital and AdsWizz for the APAC region.  The new product is integrated with Turbine, Xaxis' industry leading data management platform (DMP), enabling advertisers to incorporate online and mobile radio buys within their overall digital media campaigns

Aussie online ad expenditure poised to break $6b

o.jpgAustralian online advertising experienced a significant surge in the final quarter of 2015, to reach $5.9 billion for the twelve months ending December 31st, a 24 percent increase over CY2014.  The growth, which was reported in the latest IAB/PWC Online Advertising Expenditure Report, is another major milestone for the industry, which has now achieved double digital year on year growth of at least 21 percent since 2010.
 
Each of the advertising categories measured in the Report experienced significant growth over CY2014, led by General Display which grew 46 percent to reach $2.1 billion for CY15. Classified advertising s increased 22 percent to top $1.1 billion; while Search and Directories recorded 14 percent growth to reach $2.8 billion.
Joseph Morgans Photo.jpgJoseph Morgans, a seasoned retail and merchandising designer, has joined WPP's shopper marketing agency, Grey DPI, as creative director. Based in Singapore, Morgans is charged to lead and jazz up the creative outputs of the creative team.

Relocating to Asia two years ago, Morgans was previously with the retail agency, Open D Group, in Singapore, where he was responsible for driving and maintaining the creative vision for the revamped SK-11 Global Retail Vision, which will be implemented throughout Asia in 2016.
A Welshman with a passion for brands, Morgans had worked in Paris for over 15 years, where he has gained extensive skincare retail design experiences for brands under P&G and L'Oreal Group.

He has also worked in-house as an architect for Sephora, Dior perfume and Guerlain of LVMH Group, where he was responsible for the creation & development of flagship and new stores throughout Europe, Latin America and Asia.
OgilvyOne_logo.jpgOgilvyOne China has helped Nestle pilot a revolutionary new program nicknamed "1000 people, 1000 faces," which uses cutting edge digital marketing technology to get to the core of the individual customer experience, strengthening brand communication and empowering e-commerce efficiency. The program utilizes Tmall's database resources and uses a well-designed algorithm that helps to predict visitor intent when entering Nestle's official flagship Tmall mobile store, leading them down different routes that are most likely to fill their desires.
Neel_Chaurasia.jpgTBWA\Group Thailand has been appointed the strategic branding and creative partner for Ooredoo Myanmar, one of the fastest growing mobile service providers in Myanmar.

As a leading international communications company, Ooredoo Group delivers mobile, fixed, broadband internet and corporate managed services tailored to the needs of the consumers and businesses across markets in the Middle East, North Africa and Southeast Asia.

With operations in 15 countries, the company entered Myanmar in August 2014 as a 3G only network, and in the span of less than 16 months, has over 6 million subscribers. More than 80% of the population is covered via Ooredoo's 3G Network, with the majority accessing services through their smartphones.
ICC.jpgAs the first round of the ICC World Twenty20 begins, Nissan has launched the 'Nissan Play of the Day', a digital initiative that gives cricket fans the chance to watch and vote for the most exciting moments from this year's ICC World T20.

The Nissan Play of the Day is meant to enrich the experience for cricket fans during the tournament period by highlighting the day's most spectacular plays. This online digital feature is a part of Nissan's eight-year partnership with the International Cricket Council (ICC) and will be available on icc-cricket.com throughout the tournament running from March 8th to April 3rd.
BOB-HOFFMAN.jpgBob Hoffman never fails to deliver in his opinions on the Ad Industry. Hoffman is the former owner and CEO of American ad firm Hoffman/Lewis. After 22 years of experience with his own ad firm, Hoffman is convinced that "the marketing and advertising industries are currently in state of great confusion."

Hoffman has become known as the "Ad Contrarian." He sold his firm in 2013 and since then the caustic, but funny ex-ad man has made a name for himself in critiquing the ad business.

Business Insider reported on his speaker session at the Shift 2016 conference in London last Tuesday. Business Insider reports him say that there are three major misconceptions clouding the industry: "All of these delusions have one thing in common: they take a little bit of truth and then they distort it and they exaggerate it and they torture it to the point at which it does our marketers more harm than good."
James Mok_FCB_B&W (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is James Mok, regional executive creative director, Asia Pacific, FCB International, based in New Zealand.

BEST TV
Winner: Android - Rock, Paper, Scissors. Doing cool work is a creative's dream. Doing popular cool work is really hard. "Be together. Not the same." is a brilliant strategy for Android and one that will challenge, over time, blind loyalty to Apple. And with work like this, building on an already impressive catalogue of loveable work, it may come sooner than anyone thinks. READ MORE...
20160308155202ENPRN341650-DDB-Worldwide---Talent-Has-No-Gender-Campaign-90-1457452322MR.jpgIn celebration of 2016 International Women's Day, DDB Worldwide, has announced today in New York the launch of "Talent Has No Gender", a social campaign and call-to-action that further supports DDB's commitment promoting gender equality at DDB and throughout the advertising industry.

With "Talent Has No Gender," DDB Worldwide is encouraging everyone in its its 2,000+ employee network to change their profile pictures and abbreviate their gender-defining first names on LinkedIn to appear genderless. When people upload the new image and name, their account will post an update to the timeline of every one of their connections, encouraging others to get involved by visiting TalentHasNoGender.com. The multiplatform execution also appears on Facebook, Twitter and Instagram.

WATCH THE VIDEO
Set Wet.jpgSet Wet has launched its brand new deodorant range with a series of films starring current heartthrob Ranveer Singh. Conceptualised by Taproot Dentsu India the films bring to life the antics of the charmer next door.

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Edie_Xie.jpgMediaCom China has appointed Edie Xie, former Mondelēz International HR Manager, as their Head of Talent nationally.

With over 10 years of industry experience, Xie (pictured left) joins The Content + Connections Agency to align business and people strategies to enable an increase in the potential and performance of talent within a key market of MediaCom's globally. As part of her new remit, Xie will be responsible for developing and driving innovative initiatives and solutions through the areas of talent attraction, development and engagement.
Xpress Money 3.jpgGlobal Money Transfer brand Xpress Money launched a new film on the occasion of International Women's Day, titled 'Bridge The Gap'. The film has been conceptualized and produced in-house by the Xpress Money team.

The objective of the film is to point out the common stereotypes associated with women across the globe because of their gender. Stereotypes such as - Women can't make good drivers, or that they are not good with numbers and finances. Although women have proved their mettle throughout history, across different fields, certain stereotypes have always haunted them. It is because of these misconceptions, that there remains a gap between the reality and popular belief. Through this film, the brand is creating awareness about these misconceptions and myths with an aim of bridging the gap.

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Ki&Ka Campaign Release (3).jpgDigi Osmosis, the newly incepted mar-tech agency has crafted a unique campaign for R Balki's latest production Ki & Ka with respect to their trailer launch. On a social media platform, the success of a campaign or idea depends on three main quotients, namely, quirk, simplicity and appeal. Digi Osmosis took a cue from this and tailored the campaign around the bit of Ki & Ka everyone has in them. They devised a unique way for people to relate to the characters by creating a special app for the Ki & Ka Facebook page.
 
Once the viewer has watched the trailer on their Facebook page, a question pops up asking the viewer 'Who are you in your life, Ki or Ka?' It asks the viewer if they are the independent, career-oriented, outspoken Ki or the homely, loving and caring Ka. It makes the viewer think and that is exactly what the filmmakers intended.
Glenn Osaki MSL.jpgMSLGroup has acquired PR and communications agency Venus Communications Ltd in Vietnam. The agency will become part of the MSLGroup brand, Publicis Groupe's flagship strategic communications and engagement network.
 
In Vietnam, MSLGroup is a part of Publicis One, a global communications enterprise that brings together Publicis Groupe agency brands' capabilities and expertise under one roof.
Change their fate.jpgThe illegal wildlife trade is one of the greatest threats facing the planet. With increasing demand for luxury products such as ivory and other animal skins and parts, an all-time record number of wild animals are killed every day to guarantee the supply. Yet, public awareness on this issue remains relatively low. How do you get Singaporeans with a "don't know, don't care" attitude to take action? That is the problem the Wildlife Reserves Singapore challenged Possible Singapore with when they tasked the agency to raise awareness about the illegal wildlife trade.

Possible Singapore needed to find a way to motivate the target audience and empower them to change the fate of these animals. The solution? Since most animal products are so far removed from the poaching and smuggling process, Possible Singapore decided to give the target audience a raw, unfettered look at the brutal behind-the-scenes. At bus stops around the island, digital screens of two animals - the Yellow-Crested Cockatoo and the Sunda Pangolin - are shown, crushed against the screen, struggling feebly for freedom. A call-to-action brings users to a mobile, interactive 360° experience, where they are shown the entire smuggling process, from capture to sale, and then back to the capture of new animals, an unending cycle of death. Users are also given the option to end the horror, and take a stand by changing the animals' fate, which switches the experience to showcase a brighter future - a cycle of life.

The North Face assigns Energy BBDO Shanghai

The North Face.jpgThe North Face China has assigned Energy BBDO Shanghai as their lead agency for the launch of their new product line in China.

Energy BBDO will explore strategic opportunities and creative brand communications to produce and launch a multi-faced campaign that is expected to launch later this year and will be designed to drive transformational business growth in China.

Tze Kiat Tan, CEO of BBDO Greater China commented, "The North Face is one of those brands everyone wants to work on, we are excited about developing thinking and work that helps it reach new heights in China".

Neville Lin, Marketing Director of Asia Pacific said, "We're impressed by Energy BBDO's bold creative thinking and execution with outstanding passion, account service and adaptability."
Airtel 3.jpgThis digital film is a stage created by Airtel with these creative minds share their stories born completely from their imagination. J. Walter Thompson India partnered with one of the best Indian authors of our times, Amish Tripathi where Airtel brought the author and the kids on a virtual platform, where the kids complete the story that Amish starts for them unravelling sheer magic, imagination and creativity of these young minds.

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SFG-01.jpgSaatchi & Saatchi Shanghai in collaboration with Chinese director Xi Ran created a heart warming campaign for Safeguard to celebrate Chinese New Year, when Chinese families traditionally get together for a reunion dinner. The campaign 'Wash hands and have dinner', is comprised of four emotional online videos exploring family dynamics and personal stories of peoples efforts to reunite for Chinese New Year. The films have received in China more than 40 million viewership since their launch at Chinese New Year.

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Screen Shot 2016-03-07 at 11.22.34 PM (1).jpgTBWA Worldwide has today released a powerful campaign in conjunction with International Women's Day to stress the importance of recognizing women's issues as everyone's issues, most crucially in the workplace, and to echo the International Women's Day 2016 dedicated theme: A Pledge for Parity.

The campaign, branded "Take The Lead," includes a poignant 2-minute film featuring men from around the global TBWA network, from all levels, specialties and backgrounds, reciting actual quotes from their female peers. The quotes were solicited via an anonymous global survey in which women in the industry were asked to voice some of the issues and injustices they have faced, or expect to face, throughout their advertising careers. The campaign was creatively concepted by TBWA\Media Arts Lab and executed locally throughout the TBWA network, with an original music score, "Streak," composed by Emilie Levienaise-Farrouch. Today, regional offices around the globe are activating the campaign both in their workplaces and via social media with physical and digital posters and banners, and well as themed: 15 films.

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Skoda.jpgSkoda has launched the all new Superb with an aggressive positioning of 'Best-in-Next-Class'.
The ad shows a martial arts fighter standing under water, meditating and practicing his move as the voice over takes the viewer through the campaign philosophy.
 
Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign.

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Donald Chan 2015.jpgHavas has appointed Donald Chan as Chief Executive Officer of its creative agency brand Havas Creative Group China.

Chan joins the agency from Leo Burnett China, where he was the Chief Executive Officer. His previous stint also includes running JWT China as the Chief Executive Officer.

In his new role, Chan will spearhead Havas' creative offering, which has a strong presence in the market with a special focus on Shanghai, Beijing and Guangzhou. Besides leading the China creative operations, he will be focusing on acquiring talent, growing existing clients and driving new business. In addition to managing Havas Worldwide, he will also be responsible for leading key agency brands including Field Force China, Havas Life Healthcare, Havas Worldwide Digital and Arnold Worldwide.

Chan is a seasoned advertising professional with over 20 years of brand building and integrated marketing communications experience. In the course of his career, Donald has worked with various brands across a wide range of industries including Pfizer, McDonald's, Coca Cola, General Motors, China Mobile, HSBC, Unilever, P&G, Diageo, Pernod-Ricard, Galaxy Entertainment Group, and Hilton Hotel Group.
Matt Parry.jpgJ. Walter Thompson Asia Pacific has appointed Matthew Parry to the role of Business Director of J. Walter Thompson Shanghai, adding bench strength to the agency's senior management team.
 
Parry (pictured), a ten year J. Walter Thompson network veteran, joined the agency in London in 2006 and moved to Hong Kong in 2012 to help set up the agency's HSBC Hub.  He has served since as HSBC Business Director, working closely with J. Walter Thompson teams in Asia Pacific and London.
 
In Shanghai, he will assume responsibility for several key multinational accounts, including HSBC China, J&J and Shell.
 
"Matt boasts a uniquely rare combination of strategic power, cultural sensitivity and network navigation savvy.  We are confident he will add a dimension of internationalism to our powerhouse Shanghai operation," said J. Walter Thompson Asia Pacific CEO Tom Doctoroff. 
APAC Tambuli Official Logo 2016.jpgFor its tenth anniversary this year, the Asia-Pacific Tambuli Awards has opened a special category called Best of the Decade. This special award celebrates the most outstanding campaign of the decade (2005 - 2015) that best exemplifies the creative idea and execution of human good, while simultaneously achieving impressive business results. Deadline for submission of entries is on March 28, 2016. Conference and Awards night will be held on May 31, 2016 in Manila. Entry forms may be downloaded here.

The APAC Tambuli Awards honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Listening to hope.jpgLeo Burnett Group Thailand's new project helps cancer patients directly. This is an amazing piece of thinking to help ease their anxiety to spark a new hope for them. It's called "Listening to Hope" - a daily live music program on a radio station for cancer patients, transmitting a designed specific hertz to help promote an alpha wave for internal relaxation in patients including raising hope for them to fight against this deadly decease. This live music program is part of a joint project with Chulabhorn Hospital and Healthy Life radio 104.5 FM in Thailand. The program has been broadcast nationwide and is now a very popular program among cancer patients.
 
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Sabina 2.jpgWe live in a world where perfection has been stereotyped, causing women to lose their confidence and self-esteem. And as women are generally competitive in their nature, there's often a moment where they start questioning their beauty.

Sabina has launched their non push-up bra range, Perfect Bra. A bra that can help shape every women's breasts to look naturally perfect, rather than compensating for what they don't have.

GREYnJ United Thailand has created two TVCs, airing as top and tail during ad breaks.

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Exam 1.jpgIndia's favorite malted food drink brand Cadbury Bournvita recently launched a 360-degree integrated marketing campaign, to announce the launch of its new variant, Cadbury Bournvita Badam Booster. The campaign includes a new TVC, as well as extensive outdoor and digital activations, targeting the brand's core target audience - Mothers. The new TVC conceptualized by Ogilvy & Mather, reinforces the brand's philosophy of "Tayyari Jeet Ki", by positioning the new variant to be a partner in preparation for exams.

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Heena Mistry.jpgThe Social Street India has appointed Heena Mistry to head the Events and Experiential business; she will operate out of their Mumbai office.
 
Mistry (pictured left), brings with her over 15 years of experience and moves from SOI Live Marketing & Events, where she was a Director and lent her expertise with hundred plus marketers, leading brands, pan India across various industries.
 
Mandeep Malhotra, Founding Partner and CEO of The Social Street commented on the development, "Heena is very well known in the industry for her impeccable delivery on various brand requirements. She is renowned for her ability to exceed client expectations. She brings to our team a sense of great commitment and prudence, which is hard to find these days."
 
Commenting on her new role, Mistry said, "It's a matter of pride for me to be associated with TSS. I join this team with great expectations and delight. I am very confident on building on the immense learning I had at SOI Live Marketing. Mandeep and Pratap have a clear vision for The Social Street and knowing that they wanted me on the team gives me loads of confidence to do well. I am certain that my partnership with The Social Street will add a new dimension to my career."
CCS Marketing - Fiona, Amanda, Melissa.jpgClear Channel Singapore sees the return of Amanda Woo as Head of Marketing. Woo (pictured centre), who used to be the Marketing Manager back in 2008, has returned to lead the marketing department and assume overall responsibility for marketing communications, research and insights, mobile and digital development, creativity and innovation. Prior to this, Woo was with Singapore Tourism Board for half a decade, overseeing strategic partnerships across travel and non-travel trade industries and spearheading the development and anchoring of strategic tourism projects for the Entertainment sector.

Supporting Woo are two new marketing members, Melissa Ang, as Insights Manager and Fiona Chua, as Creative Specialist.
IDEA-NAVY.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"There is no bad whiskey. There are only some whiskeys that aren't as good as others." - Raymond Chandler

What is a creative department? It is kind of a stupid name. A bit like art regiment or idea navy. Actually, I quite like idea navy.

It is an amazing place to work. In a split second, somebody can put two and two together and all of a sudden you are staring at a beautiful idea. To get paid to come up with ideas is a great way to make a living. And there are days, that are so special, they stay with you for life. Those are the days when the invisible becomes visible. When the idea in your head is standing in front of you.
EMI.jpgFranklin Templeton Investments has just launched an investor education initiative across media. Conceptualized by Soho Square, Mumbai, the campaign is being released on TV and the digital medium with a round of press also planned. Timed to release during the India-Pakistan match at the Asia Cup, this campaign is positioned to talk to all those looking for an entry into the world of investments. Since this period also coincides with the Union Budget, it is expected that the ad will catch consumers in an apt frame of mind.

VIEW THE SPOT (In Hindi)
IPC3.jpgTBWA\Hakuhodo Japan recently supported Nissan to launch the 'Intelligent Parking Chair', using expertise inspired by its Intelligent Parking Assist Technology that allows drivers to effortlessly park vehicles using automatic steering.

With Nissan's corporate vision of 'enriching people's lives through technology', the team worked with TBWA\Hakuhodo to hack into some daily objects that could be disrupted using Nissan technology.

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VIEW THE MAKING OF
Double A.jpgIn this age when the usage and necessity of paper is decreasing due to the rapid spread of digital devices, Double A, as a leading brand of copy machine paper, executed the 'The Power of Paper' campaign via Diamond Ogilvy Seoul to promote the greatness of paper.

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Sanjay Shukla2.jpgTo leverage the multi-specialty expertise of the DDB Mudra Group and its senior management, Sanjay Shukla will take over as President - OOH and Experiential, DDB MudraMax.

Shukla (pictured) is a well-known industry veteran with close to two decades of noteworthy experience in all aspects of experiential marketing, entertainment, sports marketing, talent and art, activation and events. In addition to specializing in identification of market opportunities and their conversion to active revenue centres, he has also been instrumental in creating some strong brands across the industry.

He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One. Shukla led the restructuring of the diverse offerings and SBUs at Percept and helped create a single seamless entity, Percept One, that offered greater synergy and operational efficiency.
Amit Tripathi (Director, Vertuals) and Celebrity & Entrepreneur_Dino Morea (Director, Vertuals).jpgCelebrity and entrepreneur Dino Morea has acquired stakes in the Mumbai-based Digital Storytelling Creative house, Vertuals. A joint venture between Morea and Digital Entrepreneur Amit Tripathi, Vertuals is set to enable global brands to tell the stories they are passionate about and audio-visually connect them with their stakeholders like never before.

With Morea (pictured right) picking up stake in the next-gen digital world business, Vertuals is well-positioned to expand its existing portfolio of clients as well as service new sectors. As an investor and a crucial voice in the business, Morea brings with him a knack for storytelling and a mindset for growth and expansion.
B&B10.jpg136 entries have made it as finalists and will be contending for metals at the Asia Pacific Effie Awards 2016 with 39 of those finalists are from India (19 of which are from the Mullen Lowe Lintas Group). China follows with 18, Singapore with 11, Hong Kong with 7, Japan with 6, Malaysia with 5 and Taiwan with 3. Thailand and Indonesia have two each and The Philippines, Vietnam and Korea one each.
Seabreeze.jpgDentsu Tokyo and Seabreeze have teamed up to create the "Concentration Watch," a mobile website which supports concentration and watches you helping you remain focused on studying.

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Dentsu Japan teaches people how to love

Science teacher.jpgThe Aidem theater project with a theme of learning from Romeo and Juliet.
Dentsu Japan have created three movies set in a school depicting people with poor skills expressing their love.

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Rajesh Gangwani, Managing Partner, JWT Mumbai.jpgJ. Walter Thompson Mumbai has won the creative mandate for both, mainline and digital work of SONY SIX, India's Premier Sports Entertainment Channel, as well as SONY ESPN. The business was won over a multi-agency pitch led by the agency's chief Creative Officer, Senthil Kumar.

The agency was given the task to make the channels synonymous with one of the key sports that the channels broadcast. The approach was an engagement based plan focussing purely on the passion for the game.

Sharing the development, Rajesh Gangwani, Senior Vice President and Managing Partner J. Walter Thompson Mumbai (pictured) said, "We have a mad bunch of passionate sports fans at our office and we more than brought alive the passion for the game in the pitch. This was one of the most fun pitches we have worked on and the fact that we approached it with an engagement lens made it differentiated to start with. This makes this win special, as we have not just been awarded the mainline mandate but also the digital mandate for both brands."
DDB_Midea Kungfu_2_March'16.jpgJust when you thought you'd seen every type of air con ad going, DDB Group China surprises with a kungfu flick for Midea Aircon.

DDB Group China worked with Midea to create a light-hearted kungfu-themed spot to promote its air-conditioners. The television spot features a teenager, doing a Shaolin flip in the air as he deftly snatches the aircon remote control from his mother. The spot goes on to reveal the unique energy-saving mechanism by Midea. By pressing the "ECO" button on the remote, its intelligent eco function translates to cost-savings at one kilowatt per night.

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Ben Lilley.jpgAdFest has announced that Ben Lilley, chairman and CEO of McCann Worldgroup Australia, is joining the line-up at AdFest 2016.

Lilley presides over one of the region's most awarded agencies, McCann Australia - the agency behind the multi-award winning 'Dumb Ways to Die' campaign of 2012. Lilley will present a session titled: 'Is the Creative Team Dead? Or has it just been hipsterized?' on Friday 18th March at 4pm.

Says Lilley: "Technology has disrupted everything, including now, it seems, the creative team. Or has it? Just as there's 'no I in team', there's no 'I' in technology either. Agency teams remain as vital as ever to developing original, compelling and effective ideas."
SOTC.jpgSOTC, the Indian travel company that 'Stands For Holidays', has launched their latest TVC, 'Little Linguist', as the brand strives to make holidays a priority for every Indian.

In their latest film via TBWA\India, SOTC urges Indians to stop postponing their holidays. The film features a child who speaks to her parents in French, as she indicates that she wants to travel to Paris. Her puzzled parents struggle to understand until the child expresses that they've been planning to go to Paris for two years. The film is signed off with: 'If we don't go now, we won't go ever', a timely message as many Indian holidaymakers begin to plan their summer vacations.

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Havas Logo.jpgNutricia, the specialised healthcare division of food company Danone, has appointed Havas Jakarta to handle the integrated creative account of its two brands, Nutrilon and Bebelac in Indonesia. Havas bagged the accounts following two separate competitive pitches for each brand.

The appointment sees a further expansion of Havas' duties on the business from media planning and buying, which Havas Media Indonesia has been leading for the two brands for the last few years.
Confidence Gap.jpgFor International Woman's Day on March 8th, BBDO Asia is taking the Confidence Gap head-on by sparking a conversation for everyone to #Confront TheConfidenceGap.

The Confidence Gap - the habit of doubting ones ability and competence, despite evidence that suggests the opposite - affects nearly everyone, men and women alike at some point in their career, yet tends to go under the radar. BBDO Asia hopes this conversation and debate can help people realise their potential. 

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MCR Headshot.jpgDentsu Aegis Network has promoted Angelito Pangilinan (known as BoyP) to CEO Dentsu Aegis Network Philippines as Miguel Ramos steps down as CEO, continuing to be connected to the business in his role as Chairman of the recently acquired agency ASPAC Creative Communications Inc (ASPAC).

Ramos joined the company in 2006 and spent almost five years leading the business in the Philippines, growing it to number three in the market today. He brings with him 20 years' experience in the industry managing and founding companies in the communications space. Stepping down from his role means he can continue leading ASPAC and reconnect with his entrepreneurial side, while focusing more on family.
Lindsay Pattison, Global CEO, Maxus.jpgMaxus India has launched 'Maxus Kaleidoscope', a unique mood based planning tool. Inspired by British physician Dr. Liz Miller's mapping principle of defining one's mood, this web based tool will enable brands in India to align their communication basis the emotional and behavioral parameters of the audience. The tool measures parameters such as 'Share of Mood', 'Receptivity of Audience' and 'Appropriate Moment' for engagement from a brand and audience perspective. This is Maxus India's second initiative on behavioural mapping the first being Moribus- first of its kind behavioural sciences lab by a media agency in partnership with the Mumbai University.
 
The tool was launched by Lindsay Pattison, Global CEO, Maxus (pictured) at a media round table with the entire Global Executive Committee, along with Ajit Varghese, CEO, Maxus APAC. The round table further discussed their vision for Maxus India in 2016 as well as how the domestic market contributes to the global brand.
 
The fundamental premise of 'Maxus Kaleidoscope' is that every decision of humankind is based on feelings. Different moods denote diverse feelings and reactions, making it important for brands to be sensitive in their messaging. Data on a brand's share of mood and audience receptivity can help a marketing campaign reduce ad avoidance and wastage. Mood based audience segmentation has a greater probability of effective communication, vis a vis demographic segmentation.
Blue 449 image (1).jpgBlue 449, part of the ZenithOptimedia Group, has opened its ninth network office with the launch of the agency in Hong Kong. This is the second office launch in Asia-Pacific for the new network, having acquired Match Media in June 2015, which is offering brands a new and innovative approach to communications.  

Blue 449 was launched worldwide in March 2015, and during the past year has opened hubs in the UK, France, Italy, Australia, Germany, Belgium and Spain, the UAE and now Hong Kong. The new office in Hong Kong will act as a regional hub for APAC as well as being the local office for Blue 449.
arjun sen.jpgContract Advertising has appointed Arjun Sen who returns to the agency as Executive Vice President and General Manager for their Mumbai operations.

Sen (pictured left) who is back after a short gap of two years, has worked on some of the leading brands of the agency such as, Cadbury (Celebrations, Crunch, Eclairs, Halls, Bytes), Shoppers Stop, CNBC - Money Control, Crompton Greaves, Edelweiss, Murphy Richards, Bajaj Electricals, Mothercare and Askme amongst others, for six years.

With over 20 years of advertising experience, Sen has played diverse roles across global and local agencies. He has spent almost a decade leading and building agencies such as Ogilvy & Mather, McCann, Quadrant Communications & Capital Advertising. His last assignment was with Famous Innovations, where he headed the business nationally.
300x250_banner_03_Frame01.jpgResearch has shown that 86% of men tend to give women the wrong gift in the month of love (February). In order to help men solve this age-old problem, Grey Group Singapore and Zalora collaborated and launched the Gift Buddy.

The Gift Buddy is a first-of-its-kind personalised web banner that specifically targets a woman's partner. With a tweak to the retargeting banner technology, it now tells her partner what products she has browsed and intends to buy on Zalora.com.

The Gift Buddy is a novel media solution which opens up new possibilities in how we perceive and use display banners.
Eveready Presentation Board.jpgMoods.jpgThe International AME Awards for the World's Best Advertising & Marketing Effectiveness has released the 2016 award-winners. AME's Grand Jury evaluated entries submitted from 22 countries worldwide and awarded a total of 1 Grand Award, 4 Regional Platinum Awards, 29 Gold AME Awards, 30 Silver AME Awards, 21 Bronze and 24 Finalist Certificates.

Asia's top performers were TBWA Kuala Lumpur and ADK Taiwan, who both took home 2 Gold Awards each.

TBWA Kuala Lumpur's Golds were for "Eveready Book of Play - Brand Rejuvenation through Innovation" for client Energizer Malaysia. The campaign created an emotional connection for the brand through the creation of Eveready Book of Play, an innovative storytelling platform based on the traditional Malaysian art of storytelling called Wayang Kulit (shadow play).
Apollo Munich.jpgLife doesn't give you second chances, or so they say. It's especially true when it comes to health troubles. But when you have Apollo Munich's Optima Restore on your side, you are doubly covered! So "Don't Think Twice" says Apollo Munich's new campaign for Optima Restore.

The campaign crafted by Cheil India aims to put Optima Restore on the minds of everyone who's looking to buy health insurance. By communicating the unique dual benefit of the product, the campaign endeavors to make quite a dent this insurance season.

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Gin no Sara.jpgIn this campaign by Dentsu Japan, going to the restaurant to celebrate birthdays does not always meet expectations. Don't ruin that special day, celebrate at home with Gin no Sara sushi delivery.

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Bajaj Avenger.jpgThe era that we live in today is replete with chores and responsibilities that demand something more than the ordinary. Every day is a struggle where one has to literally push and challenge oneself in their pursuit to achieve something over the ordinary. This adage is particularly true for regular office-goers and those with mundane 9-5 jobs, who are often caught in a rat race to stay afloat and be noticed. But then there are those just chose to veer from the ordinary and do things their own way. Or rather approach life in a relaxed and non-conformed manner. These are the doers that Bajaj Avenger seeks to communicate with as it unveils its latest campaign.

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divya uttam.jpgHavas Worldwide has brought on board Divya Uttam as Vice President and Business Head of Digital of its Gurgaon operations.

In her new role, Uttam (pictured left) will lead and drive the growth of digital in the city. She will also partner with Pradeep Nair, General Manager of Digital and Head of Havas Worldwide Bangalore in advising the agency's Management Committee on digital acceleration and innovation.

Uttam joins from Razorfish and brings on board 10 years of experience in leading Fortune 500 brands through digital transformation by planning and executing their strategies across mobile, social media and innovative technology-based solutions.
APAC Tambuli Official Logo 2016.jpgAgencies and clients have one more month to go before 28 March - the deadline for submission of entries to the Asia-Pacific Tambuli Awards 2016. Conference and Awards night will be held on May 31, 2016 in Manila. Entry forms may be downloaded here.

The APAC Tambuli Awards honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
MattKemsley.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matt Kemsley, founder, Matterhorn, Sydney.

BEST TV
Winner: OVK - Parents of Road Victims: Forever Young. As a cyclist I'm often terrorised by people using their mobile phones whilst driving. This commercial confronts the issue by avoiding highly choreographed car crashes but turns to a compelling insight about someone living with the aftermath of making a simple, stupid mistake. Well directed with a moving, authentic performance. READ MORE...
Atta2.jpgAtta (flour) is the most basic ingredient for our food yet, the ritual of breaking bread is potent with symbolism. This cultural observation has inspired the latest work for Samrat Atta, the biggest brand from Parakh Agro's stable.

Grey Group Mumbai's television commercial amplifies how the ritual of breaking bread together can tide over several differences in our society. Whether it's the difference between different social classes, bosses and subordinates or between English speaking colleagues and Hindi-speaking.

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Penny the Pirate-004-thumb-400x266-155327.jpg'Penny the Pirate', developed by Saatchi & Saatchi Sydney and OMD for OPSM, has been named the world's best marketing campaign, according to the annual Warc 100 rankings.

The campaign, which combined traditional and digital media, producing an engaging printed book and app to highlight vision problems in children, scored 139 points to hit the number one spot on the top campaigns ranking. Following the initiative, more than 126,000 parents bought the reading book, and the number of eye tests conducted by OPSM increased by 23% year-on-year.

From Asia, MullenLowe Lintas Group and PHD India's 'Kan Khajura Tesan' campaign for Hindustan Unilever made the top 10, ranked at #9. BBDO/MediaCom India also was a high performer with "Touch the Pickle" for Whisper sitting at #12.
LOréal_Paris_Logo.jpgTBWA\Group Thailand's Digital Arts Network (DAN), has been appointed to handle the digital creative duties for L'Oréal Paris, the biggest brand franchise in L'Oréal Thailand.

L'Oréal Thailand is one of the fastest growing beauty companies in Thailand and L'Oréal Paris is their flagship megabrand. L'Oréal Paris has multiple brands in five categories - Skin Care, Hair Care, Hair Color, Make Up and Men's Skin Care - and accounts for a significant part of the L'Oréal Thailand business.
Samyak Chakrabarty.jpgThe Social Street's Samyak Chakrabarty has made it to the elite list of Forbes Asia 'Top 30-under-30'. Chakrabarty (pictured left), Managing Partner, The Social Street India has been identified as a future leader and disruptor for the Media, Marketing and Communications sector and is the only Indian from the Advertising and Marketing industry.
 
Commenting on this achievement, Pratap Bose, Chairman The Social Street says, "I am very thrilled by the news that my colleague Samyak has been featured in the Forbes 30 under 30 list! Samyak is a thinker, a go getter and is a rare breed; on a mission to innovate and create a difference in the society. I am indeed very proud of him. Here's to many more accolades awaiting this young achiever!"
 
An ecstatic Chakrabarty said, "It's thrilling to be part of a list which recognizes disruptions and ideas of the future. For me this is just the beginning of a long journey."
 
Forbes Asia announced it's inaugural Asia Top 30 Under 30 list that identifies the region's future leaders across Business, Media, Finance, Social Impact and Entrepreneurship. The Asian list is a continuation of the global expansion of the Forbes 30 Under 30 franchise. It's a franchise that has had amazing alumni such as Palmer Luckey from Occulus, Evan Spiegel and Bobby Murphy from Snapchat, LeBron James and Star Wars's John Boyega to name just a few.
Roopak Saluja, Founder & CEO - Sooperfly & The 120 Media Collective.jpgThe Global Effie Awards has invited Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective and Sooperfly, to be part of the jury this year. The prestigious awards honor multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents.

Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London. Saluja (pictured left) is slated to attend Round 1 of the jury meet in Singapore on March 23.

Listed among the 2014 Campaign Asia-Pacific '40 Under 40', Saluja drives The 120 Media Collective through its subsidiaries Jack in the Box Worldwide, Bang Bang Films, and Sniper. His new media company, Sooperfly, founded in 2015, most recently entered a joint venture with Vivek Law for personal finance in the online content space.

The media entrepreneur will also present a session titled "Content is King, Distribution is God!" at AdFest 2016 in Pattaya, Thailand on March 17, 2016.
Nikki Lin_2.jpgRetail and brand consultancy FITCH has appointed Nikki Lin to the newly created role of General Manager.

US-educated Lin (pictured left) has more than 15 years of client service and management experience with global branding and PR agencies in China and Taiwan. She will establish operations in Shanghai and be responsible for expanding FITCH's reputation and client base in China. FITCH has operated in Beijing since 2012, working for brands including Dell, Mars Retail Group and Tian He Allgood.

Simon Bolton, FITCH Worldwide CEO said, "China is one of the most interesting and dynamic retail and environments markets in the world. We've been encouraged by FITCH's reception in the market so far and appointing a General Manager marks the next logical stage of investment. Nikki has the perfect mix of ingredients to take FITCH far in China, with her cross-cultural experience and impressive background in branding, client services and business management."
BC&F Dentsu_L-R Paul Catmur, Luke Farmer, Daniel Barnes & Rob Harvey_FINAL (1).jpgNew Zealand: Dentsu Aegis Network today announces the acquisition of a majority share in Barnes, Catmur & Friends (BC&F) New Zealand, establishing creative capability for Dentsu Aegis Network in the market to further strengthen the business in New Zealand.

BC&F founders Daniel Barnes and Paul Catmur will remain in their roles as leaders of the newly named BC&F Dentsu and will continue to be supported by the existing BC&F management team including general manager, Luke Farmer.
Sarah-Watson_new.jpgSee It Be It, the Cannes Lions initiative supporting and developing the industry's underrepresented female creatives, is seeking candidates for 2016. Applications are now open, closing 1 April, 2016.

Launched in 2014, See It Be It recruits high-potential creative women from around the world, sponsoring them in full to attend Cannes Lions for a unique, inspiring programme designed to accelerate their careers. During the Festival week they are mentored by industry trailblazers, hear from leading thinkers, meet high-profile speakers, observe judging behind-the-scenes and connect with peers.

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AWARD reveals second wave of finalists for 2016

56ca43ea08651 (1).jpgThe second wave of finalists for the 37th AWARD Awards has been announced today across six categories: Integrated Campaign, Creative Innovation, Market Disruption & Product / Service Development, Creativity for Good, Promotion & Experiential and PR.

By category, those agencies with the most finalists include:

●    Integrated Campaign: Y&R New Zealand with four finalists followed by Leo Burnett Sydney with two finalists;
●    Creative Innovation: Saatchi & Saatchi New Zealand, Colenso BBDO, Y&R New Zealand and Leo Burnett Sydney with three finalists each, followed by GPY&R Brisbane and M&C Saatchi Sydney with two each;
●    Market Disruption & Product / Service Development: Colenso BBDO with four finalists followed by Saatchi & Saatchi New Zealand and Y&R New Zealand, each with three;
●    Creativity For Good: Y&R New Zealand with two finalists;
●    Promotion & Experiential: DDB Group New Zealand with four finalist followed by GPY&R Brisbane and Leo Burnett Sydney with three finalists each;
●    PR: Y&R New Zealand with three finalists followed by DDB Group New Zealand and M&C Saatchi Sydney with two finalists each.

VIEW THE FULL LIST OF FINALISTS TO DATE
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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