Bestads Six of the Best reviewed by Matt Cramp, associate CD, Arnold Worldwide, Boston

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AAEAAQAAAAAAAAJdAAAAJDcyYjlkODRmLTA4OWEtNGMxNi1iMDliLTdlOTE4NjhmODhjMA.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Matt Cramp, associate creative director, Arnold Worldwide, Boston.

Best – UbiSoft: Yesterday. Having wasted a large chunk of my childhood on video games, this ad is an obvious favourite. It manages to extract believable emotions out of CG characters – never an easy task. And with the extraordinary amount of money at stake when launching these products, the level of difficulty in this category is off the scale. It sure beats Space Invaders. READ MORE…