DDB Group China and Midea create a kungfu themed spot promoting air-conditioners

DDB_Midea Kungfu_2_March'16.jpgJust when you thought you'd seen every type of air con ad going, DDB Group China surprises with a kungfu flick for Midea Aircon.

DDB Group China worked with Midea to create a light-hearted kungfu-themed spot to promote its air-conditioners. The television spot features a teenager, doing a Shaolin flip in the air as he deftly snatches the aircon remote control from his mother. The spot goes on to reveal the unique energy-saving mechanism by Midea. By pressing the "ECO" button on the remote, its intelligent eco function translates to cost-savings at one kilowatt per night.

DDB_Midea Kungfu_1_March'16.jpg"In a typical Chinese household, the battle of the remote control is common. In China, two, three or even four generations live under one roof. So it's not uncommon for the younger generations to be at odds with their parents or even their grandparents over living habits," said Twelve Tong, Vice President, DDB China Group.

"Every Chinese knows about kungfu. With this Midea TVC, we're bringing out the Bruce Lee in everyone. Be like Midea, my friends, intelligent and flexible," added Tong.

Credits -
ECD: Adams Fan
Copywriter: Jana Chen
Art Directors: Rebecca Liang, Allen Wang
Account Director: Lei Hu
Producer: Cherry Wang
Film Director: Julien Ayrault

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