Bestads Six of the Best reviewed by Carlos Alija + Laura Sampedro, creative directors, W+K, London

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Laura_Carlos (1).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judges are Carlos Alija and Laura Sampedro, creative directors at Wieden Kennedy, London.

Winner: Canal Digital, Scouts. Not sure what Canal Digital’s positioning really is in Sweden and someone might say this is quite a generic statement for the category. But you can’t deny that the story grabs your attention and the combination of boy-scouts, black humour and an an invitation to a relaxed parenthood is quite refreshing these days. READ MORE…