Bestads Six of the Best reviewed by Sam De Win, executive CD, Serviceplan Benelux, Brussels

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sam headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Sam De Win, executive creative director, Serviceplan Benelux, Brussels.

Winner: Save the Children – Still The Most Shocking Second A Day. I started watching this and thought yeah yeah yeah just another refugee tearjerker ad but… after 30 seconds it really grabbed me by the balls and I couldn’t stop watching. It hit me hard. It hit me so hard I needed to have another look. It’s genius in all its simplicity. I suggest you take a look for yourself. And a second one. It’s worth 4 minutes of your time. READ MORE…