Cannes Contenders: GPY&R Australia
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
GPY&R Australia
Australia has a lot to lose from climate change. But most Aussie’s didn’t care. But there’s one thing they did care about. Beer. Climate Change will increase the frequency and severity of droughts, impacting beer’s main ingredients – barley, hops and water. So to highlight the issue Young Henrys, one of Australia’s leading craft brewers, created Drought Draught. A poor quality beer brewed under drought conditions that lets people taste the effects of climate change.
GPY&R Australia
‘Letters of Gallipoli’ re-told the story of the Anzacs using letters and diary entries that were written 100 years ago. The web series allowed you to follow the war as though it were happening today, in personal and confronting detail. A new episode was released daily, read by a cast of Australia’s most respected actors.
GPY&R Australia
National restaurant chain Ribs and Rumps wanted to drive their Father’s Day bookings. So we created The Bloquet – the ultimate Father’s Day gift for Aussie Blokes. Each Bloquet featured 12 handcrafted and juicily cooked rosettes of wagyu beef wrapped in bacon, encased in green leaves and packaged up in shiny red wrapping paper.
GPY&R Australia
Every year big brands spend big money to make big telly ads in the hope of a big Christmas pay off with their audience. But, this year Australia Post decided to get into the spirit a little differently. We noticed that millions of Christmas presents were being delivered in bog-standard, boring, cardboard post boxes, so we reinvented them and added an extra surprise, to create a limited edition range of promotional packages – Disguise Packaging.
GPY&R Australia
Just weeks from Christmas, Instant Scratch-Its still had millions of dollars worth of Christmas tickets to sell. But they couldn’t simply place more ads because their traditional outdoor media was booked out. So we turned luxury items like cars and boats into mobile outdoor billboards.