Australia’s Cannes Contenders: Mojo Sydney, BWM Sydney and Clemenger BBDO Adelaide

After last year’s brilliant effort at Cannes – Australia was ranked #6 in the world – how will OZ perform at Cannes this year?Over the next two weeks in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…

Coca-Cola ‘Burn’

Publicis Mojo, Sydney

A portfolio of three short films, ‘Ride’ (dir Garth Davis), ‘Playground’ (dir Glendyn Ivin) and ‘Peepshow’ (dir Jonathan Hill), kicked off the integrated programme. The films were activated online with strategic seeding in over 65 community channels and will feature in Burn-branded social media spaces and an online hub. The series tells the stories of real-life characters from the skate, music, and snowboarding communities. ‘Playground’ and ‘Peepshow’ are pure lyrical documentary, shot in urban Philadelphia and Quebec City respectively. The Garth Davis-directed ‘Ride’, shot in Mexico City, is a piece whose gritty reality is heightened by flaming trails that the skaters leave in their wake, a metaphor for their fierce creative expression.

Speights Summit ‘Man like Natural’

Man is a fairly uncomplicated creature. Strip him down to his basic desires and you’ll find a common instinct for getting back to nature, to be part of the great outdoors. It’s completely natural, just like Lion Nathan’s deep southern New Zealand brew, Speight’s Summit, as illustrated in this new spot via Publicis Mojo, Sydney and Auckland.

James Boag’s ‘Glassblower’

Publicis Mojo, Sydney

Lion Nathan’s next instalment of its highly awarded James Boag advertising campaign, ‘Pure Waters’. The new campaign continues the story of a Tasmanian town and the mystic, transformative power of its water – a creative first brought to life on Australian screens two years ago.

James Boag’s ‘Russell Falls’

Shot in Tasmania and directed by Steve Rogers for Revolver, ‘Russell Falls’ builds on the original ‘Pure Waters’ concept, this time focusing on the unique effect the waters have on their draught beer.

Selleys ‘3 in 1’

Starting a new brand direction, Selleys’ first work from BWM launched with a campaign called ‘Do it yourself, before someone does it for you’. BWM created an idea that illustrates not only how easy it is to manage DIY projects with Selleys but, more importantly, a subtle call to action for consumers to get up and give it a go.

Bank SA ‘No Fun’

The wrong home loan can mean social suicide. In this era of soaring house prices it’s all too easy for homebuyers to over extend themselves, particularly in the excitement of purchasing a new home. Without enough cash to enjoy life, new homeowners are in danger of becoming boring. That’s where BankSA comes in. Clemenger BBDO, Adelaide produced a campaign for BankSA’s Advantage Package. More than just a Home Loan, Advantage Package ensures homebuyers don’t have to become boring by providing a tailored solution of exceptional value that puts more money in your pocket.

The Big Pond Adelaide Film Festival ‘See Within’

The Case Study for the Big Pond Adelaide Film Festival. How do you promote a film festival? In the case Clemenger BBDO, Adelaide actually made a film – which got rave reviews by the public and critics alike – not to mention increased sales.

The Adelaide City Council ‘Already Home’

Clemenger BBDO, Adelaide