Bestads Six of the Best reviewed by Genevieve Hoey, CD, Wieden + Kennedy, Amsterdam
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Genevieve Hoey, creative director, Wieden + Kennedy, Amsterdam.
Maybe I’ve been spoilt by the shortlists of TV I’ve been seeing recently. Maybe I’m just not the willing couch potato I used to be. But the TV this week didn’t really connect the dots, well not enough to make me care. The freshest was the skateboarding insight underpinning Direction Skateboards: Free Ride, though this execution could have been pushed. Everything else was a bit limp for me. Pun intended wink wink nudge nudge Durex! Please, if I ever have to watch that or any other Game of Thrones inspired spot, may I choose to be eaten by dragons instead. READ MORE…