Cannes Contenders: Host, Sydney

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How will Australia perform at Cannes this year? Over the next few weeks in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Host, Sydney

75 years of Coke in Australia, celebrated with 75 years of music. Coke packs unlocked 50 classic songs from every year since 1938. The songs, and the memories that went with them, became the basis for three new music TV shows on MTV, Channel V and Music Max, turning consumer engagement into mainstream content creation.

Host, Sydney and One Green Bean

LEGO first arrived in Australia in a suitcase in 1962. A milestone celebrated 50 years later with The Festival of Play. A national initiative featuring events, stunts and collaborations that proved no one quite does ‘play’ like LEGO. Developed in partnership with One Green Bean.

Host, Sydney

A face famous for promoting Australia, now promoting New Zealand. Much to the horror of mainstream media. An online film documented her journey from sceptic to fan of New Zealand. Her new found love for the country broadcast to viewers of her TV show, and shared with her huge social media following. She was converted, and so were those who watched her journey.