Cannes Contenders: Ogilvy & Mather Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-20 at 12.05.45 pm.jpgAAMI: Ride of The AAMIs
Ogilvy, Melbourne
AAMI is an insurance company that has always held a special place in the hearts of Australians. For the first time in history, the recognisable 'AAMI girl' (a smiling woman that has appeared at the end of every AAMI commercial for over 30 years) and her colleagues come out from behind their desks to star in our campaign, demonstrating exactly why AAMI is not your average insurance company. From roadside assistance to income and business protection, from travel insurance to innovative apps, The AAMIs are always on hand to come to the rescue in sticky situations.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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