Asia scores 44 shortlists in LIA Design + Package Design categories with Dentsu Tokyo, O&M Thailand and Hakuhodo Tokyo top performers

161011_LIA_DESIGN PACKAGE JURY-11.jpgLondon International Awards (LIA) has announced the shortlist for the Design and Package Design categories.

A total of 125 entries have been shortlisted in the Design medium, and 21 shortlisted in Package Design.

Asia has scored a creditable 39 shortlists in the Design category and 5 in the Package Design category. Japan leads in the Design category with 26 shortlists dominated by Dentsu Tokyo with 13 shortlists. Thailand has 6 shortlists, India 4, Korea 2 and Malaysia with 1 shortlist.

Dentsu Tokyo's 13 shortlists is followed by Ogilvy & Mather Thailand and Hakuhodo Tokyo both with 5 shortlists and McCann Worldgroup India has 4.
In the Package Design category Hong Kong has 2 shortlists and Japan 3.

The Design and Package Design jury was composed of Pum Lefebure (Jury President) Co-Founder and CCO of Design Army, Washington DC, Michael Brindley, Brian Collins, Isabelle Dahlborg Lidström, Naoki Ito, Napath Omathikul, Alexander Schill, Gisela Schulzinger, and Lauren van Aswegen.

Design shortlists for Asia are:

India
McCann Worldgroup Mumbai - Maharashtra Dyslexia Association "The Dancing Letters" - Editorial Design
McCann Worldgroup Mumbai - Maharashtra Dyslexia Association "The Dancing Letters" - Art Direction
McCann Worldgroup Mumbai - Maharashtra Dyslexia Association "The Dancing Letters" - Innovative Use of Design
McCann Worldgroup Mumbai - WWF "Panda" - Art Direction

Get_Back_Tohoku_02.jpgJapan
1-10HOLDINGS Tokyo - SEIYU "Handmade Hometown" - Experiential Marketing
ADK Tokyo - Toyota Hybrid "Toyota Barista" - Experiential Marketing
Beacon/Leo Burnett Tokyo - Delicious Supplement "Delicious Supplement" - Product Design
Dentsu Tokyo - One Show Awards 2015 Exhibition in Japan "Another Mountain Campaign" - Poster Campaign
Dentsu Tokyo - Panasonic "Life is Electric" - Brochures/Catalogues - Consumer
Dentsu Tokyo - Genius Table "Meanwhile in Kyoto" - Art Direction
Dentsu Tokyo - Nameless Paints "Nameless Paints" - Product Design
Dentsu Tokyo - Japan-China Advertising Educational Project 20th Anniversary Exhibition "New Structure Campaign" - Poster Campaign
Dentsu Tokyo - D&AD Awards 2015 Exhibition in Japan "Pure Design" - Motion Graphics - Animation
Dentsu Tokyo - D&AD Awards 2015 Exhibition in Japan "Pure Design Campaign" - Poster Campaign
Dentsu Tokyo - Organ Transplant "Second Life Toys" - Non-Profit
Dentsu Tokyo - Heartland Beer "Slice of Heartland" - Brochures/Catalogues - Consumer
Dentsu Tokyo - Tohoku Shinkansen "Slow Train, Slow Life - Get Back, Tohoku Campaign" - Use of Illustration Campaign
Dentsu Tokyo - Tohoku Shinkansen "Slow Train, Slow Life - Get Back, Tohoku Campaign" - Poster Campaign
Dentsu Tokyo - Turner Acryl Gouache - Painting of Paints "Straight", "Zigzag", "Wave", "Fan" - Use of Illustration Campaign
Dentsu Tokyo - Game Spot PALO "The Protean Logo" - Brand Identity - Regional
good design company, Tokyo - Nakagawa Masashichi Shoten - Posters - Poster Campaign
Hakuhodo Tokyo - Suntory Blended Whisky  - HIBIKI "Japanese Harmony" - Posters
Hakuhodo Tokyo - Suntory Blended Whisky  - HIBIKI "Japanese Harmony" - Art Direction
Hakuhodo Tokyo - Musashino Art University Open Campus - Open Up Your Imagination "Shooting", "Drawing", "Painting", "Walk", "Dance", "Smile" - Art Direction Campaign
Hakuhodo Tokyo - Musashino Art University Open Campus - Open Up Your Imagination "Shooting", "Drawing", "Painting", "Walk", "Dance", "Smile" - Poster Campaign
Ogilvy & Mather Japan GK - Refugees International Japan "The Refugee Collection" - Experiential Marketing
PARTY Tokyo - Narita International Airport Terminal 3 - Installations/Displays - Permanent
PARTY Tokyo - Narita International Airport Terminal 3 - Signage
PARTY Tokyo - Narita International Airport Terminal 3 - Innovative Use of Design
Tugboat Tokyo - JRA - Weekend Memories "Eye", "Back", "Tail", "Legs", "Profile" - Use of Photography Campaign

Korea
Cheil Worldwide Seoul - Samsung "The Last Wish" - Use of Photography
INNOCEAN Worldwide Seoul - Hyundai Health Charging Box Campaign - Installations/Displays - Permanent

Malaysia
Leo Burnett Malaysia - Women's Aid Organisation "Can You Keep A Secret?" - Installations/Displays - Temporary

Thailand
J. Walter Thompson Bangkok - Touchable Ink - Product Development
Ogilvy & Mather Thailand - Hi-Jet Inkjet Paper "Flower Corals", "Seaweed", "Hanging Gardens", "Artquarium" - Art Direction Campaign
Ogilvy & Mather Thailand - Hi-Jet Inkjet Paper "Flower Corals", "Seaweed", "Hanging Gardens", "Artquarium" - Poster Campaign
Ogilvy Group Thailand - PETA Asia "Behind the Leather" - Non-Profit
Ogilvy Group Thailand - PETA Asia "Behind the Leather" - Installations/Displays - Temporary
Ogilvy Group Thailand - PETA Asia "Behind the Leather" - Experiential Marketing

Shortlisted in Package Design are:

Hong Kong
Cheil HK - Very Chocolate - Confections/Snacks
Ogilvy & Mather Group - Mandalay "Rum Times" - Graphic Design

Japan
BULLET Tokyo - Imayotsukasa "Japanese Sake KOI" - Gift Items
Dentsu Tokyo - Panasonic "Life is Electric" - Use of Illustration Product Line
Dentsu Tokyo - Nameless Paints - Recreation Equipment/Games

Winners will be announced on 2nd November.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.