Bestads Six of the Best reviewed by Bobby Pawar, MD and CCO, Publicis Worldwide, India

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Bobby.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Bobby Pawar, managing director and chief creative officer at Publicis Worldwide, India.

Winner: National Centre for Domestic Violence – Break the routine. Domestic abuse ads don’t show the beatings. Nobody wants to watch that. The genius of this idea is portraying the abuse in a form that had my eyeballs locked on the video. The moment where the woman still seeks love from her man is very insightful. The end is surprising. READ MORE…