The North Face Korea and INNORED awaken the values of exploring life with extreme shopping

TNF_image3.jpgAs the The North Face Korea greets its 50th year anniversary of the foundation, they have announced '50 years of exploration' and begun a campaign with McMURDO, which is a representative heritage product of The North Face.

This new campaign has been created by INNORED Seoul and unfolds into an opportunity for exploration of the brand spirit.

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TNF_image1.jpgUntil now, as the spaces in which the unimaginable adventures are unfolded, the pop up stores of The North Face approached consumers. In commemoration of the 50th year since the foundation, the consumers visit the special pop-up stores. And the customers who tried wearing the McMURDO products get around to receiving the proposal worth doubting their ears. "You can purchase the McMURDO product which you are wearing now free-of-charge. Can I help you for that shopping?"

At the moment of answering 'Yes', suddenly, in front of the customer, the blue sky and the zipline that goes down 120 meters from a dizzy height are unveiled. The shopping situation is extreme, so much so that the McMURDO can be received free-of-charge at the counter installed 120 meters below.

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