Cheil Hong Kong picks up MTR Corporation

Cheil Logo.jpgMTR Corporation Limited has appointed Cheil Hong Kong as its advertising agency after a competitive pitch against different local and multi-national agencies.

This win will see Cheil Hong Kong work on integrated marketing communications for the brand ranging from strategic development, creative communications and activation strategies.
Jay Jeong, Managing Director of Cheil Hong Kong, said: "As one of the best railway network systems in the world, the MTR as a brand in Hong Kong has maintained a phenomenal level of success throughout the years. We are all captivated by MTR's inspiring brand ambition and are now very much looking forward to collaborating in achieving their marketing and communication goals".

The agency contract period will be two years, effective January 2017.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.