Bestads Six of the Best reviewed by Rua Perston, associate creative director, Arnold Boston

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RUA PERSTON (1).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Rua Perston, associate creative director, Arnold Boston.

Curiously, all the TV this week felt like it was longer than it needed to be, just like the US election.

There was one exception however: the “Wes Andersen H&M spot“. Shot with his unique visual language, it is beautiful and charming; more of an epic short film than an ad really. So even though it’s completely void of an idea, it’s still my pick of the week. READ MORE…