Dentsu Singapore wins creative business for Sentosa Development Corporation

Sentosa copy.jpgDentsu Singapore has been appointed as Sentosa Development Corporation's creative agency to drive strategic branding and tactical marketing communications for Sentosa - Asia's leading leisure destination and Singapore's premier island resort getaway.

Under the appointment, Dentsu Singapore will provide strategic counselling and planning services, as well as oversee the conceptualisation, development and implementation of integrated branding and marketing activities for Sentosa to establish positive emotional connections between the brand and its audience in Singapore and abroad.
Tay Cheng Cheng, Branding and Communications Director, Sentosa Development Corporation said, "Dentsu Singapore demonstrated a strong understanding of our business and proposed creative and integrated solutions that will help advance the appeal of Sentosa as a leisure destination with many fun experiences. Being able to work with a single creative agency partner with a strong Asia footprint provides the potential for us to explore differentiated, 360-degree approaches, and we are excited by the journey ahead."

"We are honoured to be appointed as Sentosa Development Corporation's choice of partner," said Rosalynn Tay, CEO of Dentsu Singapore and Dentsu Aegis Network Singapore. "The newly-consolidated role for the agency is a testament to Sentosa Development Corporation's confidence in our capabilities and the ingenuity, creativity and hard work the team has put in. This is the beginning of an exciting new chapter for everyone at Dentsu Singapore and we look forward to creating innovative work together."

3 Comments

Omar said:

Congrats to the winners…the previous work was amateurish and terrible so hope they can improve it.

No fun said:

Poor grey….lost their fake lion…then lost some real business.

State of insanity said:

Aren't Grey and JWT led by Singapore's most awarded/admired/respected creative honchos?
So much for award points I guess.

Judging from its track record, Dentsu is great at winning new biz.
keeping them ....not so much.

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