HSBC and Grey Hong Kong unveil pride and unity lions to "celebrate pride and celebrate unity"

Lions 2.jpgHSBC has unveiled replicas of Stephen and Stitt, the iconic HSBC lions, which have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. The campaign by Grey Hong Kong encourages support for Hong Kong's Lesbian, Gay, Bisexual and Transgender (LGBT) community from within the LGBT community itself as well as from all those who support equality for everyone.

Diana Cesar, Group General Manager and Chief Executive, Hong Kong (pictured above left), and Kevin Martin, Group General Manager and Regional Head of Retail Banking and Wealth Management, Asia-Pacific (right), unveiled the lions.
Lions.jpgLions 3.jpgCesar commented on the launch, "HSBC is proud to support diversity and inclusion. We have made material progress towards achieving a truly open and diverse working environment, and are deeply committed to supporting equality for everyone. Stephen and Stitt are powerful symbols of Hong Kong and I am sure that the bold new interpretations of these replicas will strike a chord with all who pass by."

Martin added, "Understanding and embracing everyone's unique perspectives, beliefs and experiences is core to HSBC's values. This campaign demonstrates our commitment to achieving a truly open and diverse working environment and I am confident it will continue driving the conversation beyond our own walls to our clients, peers and wider community."

Throughout the history of HSBC, Stephen and Stitt have stood for courage and prosperity. This year, they also stand for pride and unity. They will be proudly sitting at the HSBC Main Building Plaza for one month.

HSBC collaborated with Michael Lam, a renowned local LGBT artist, who was inspired to create the artwork by the concepts of pride and unity. The pattern on the two lions is different - Stephen is painted in stripes inspired by the Pride flag; while Stitt is painted in circles, representing unity in diversity.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.