Bestads Six of the Best reviewed by Robyn Stern, associate creative director, Saatchi & Saatchi, LA
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Robyn Stern, associate creative director at Saatchi & Saatchi, Los Angeles.
Winner: TOUS: Tender Stories No. 5.
Runner Up: Reporters Without Borders.
This category was a toss-up for me. These two stood out because their message kept me engaged. And while I wish TOUS was shot by Wes Anderson (since it clearly pays a homage to him in a small way) and did away with Gwyneth’s name titled up, it made the product the hero of the story while seamlessly integrating into the spot as a whole. (I mean, what woman wouldn’t want those rings?!). The fact that the dog’s name was Robi(y)n had nothing to do with it. Really. READ MORE…